Brand Counterfeiting Is Also A Pain Point For Consumers To Buy Online Clothing.

"I bought a Chinese jacket on the Internet. I can receive the goods. The buttons and buttonholes on the front of the clothes are not uniform. The lining is made of the worst quality lining, and the sewing of the whole dress is also a thick thread.

Such a big quality problem, the seller actually did not admit that the price is placed there, a cent of goods.

Besides, there are no labels on clothes.

Who should I ask to solve the problem? "

Nowadays, Baidu searches for the term "online shopping clothing". Complaints and various kinds of "God Tucao" are everywhere.

Then, what is the status of clothing consumption in the Internet age? Let's listen to the voice of consumers, professionals and experts.

It is said that today is the age of Internet. It seems that any business model without out will be "active" or "Internet +".

As a result, all industries are scrambling for "+" with the Internet.

This kind of commodity, which is always on the body to find the feeling, has now abandoned the fitting room and changed the traditional buying process of "one look, two touch, three trials and four sniffing".

After obtaining the benefits of online shopping advantages such as cheaper prices and wider options, in recent years, the problems of online shopping clothing have also emerged.

Quality is difficult to guarantee.

Ms. Yu is an online shopping person. In recent two or three years, many of her family's clothing and daily necessities have been purchased from online stores.

Online shopping did bring huge benefits to her, but her worries also went hand in hand.

Originally, the woman was overweight and belonged to a special figure. She had to try it on before buying clothes.

In order to get the right clothes from the shop, Ms carefully measured her size.

But even so, the clothes returned online shopping still can not satisfy her.

On the one hand, there is a gap between the size of the clothes marked by the shop and the actual size. Often it is not big or small, but it still needs to have a "try on" process. Although most of the stores have a very good attitude, they can provide replacement services, but the waste of time and the need to take on personal freight back and forth makes her annoyed.

On the other hand, online shopping clothes can not be seen and touched. Many photos of clothing on the webpage are beautified after the post-processing. There is still a gap between them.

Some looked at the thick, but the clothes they received were thin as the cicada; some looked like soft pure wool, but felt rough after receiving them.

In fact, many of Tucao about clothing quality is like this. Only by a few photos and sellers description, it is difficult to determine the texture and so on. Buyers can not see and feel, and the quality is difficult to guarantee.

There is a gap in style.

In the process of buying clothing online, consumers will not be able to buy clothes that are worth the money even if they can see them.

Before the Spring Festival this year, Ms. Zhang bought a lady's clothing from the shop. She bought the dress on the picture. She should have her own waist, and she ordered it according to her own model.

However, the goods received are far from the same: the clothes are fat and fat, and there is no picture effect at all.

Miss Zhang, full of expectation, asked the customer service staff angrily: "what do you mean by a good waist? What do you mean by good repair?" after several negotiations, the customer service staff reluctantly agreed to return the product.

There are many differences in styles between the clothes received and the clothing photos seen on the web pages.

For example, it was originally a Chinese style button, but the clothes it received were ordinary resin buttons.

In fact, this is also a small problem.

What's more, buying a short coat is a long coat.

Although most of the clothes can be changed, but it really appetites, affecting the enthusiasm of everyone online shopping clothes.

Brand true and false

Brand counterfeiting is also a pain point for consumers to buy online clothing.

Counterfeit clothing includes two aspects: counterfeit material and counterfeit brand.

Miss li of Hebei was very representative of the two online shopping costumes in 2015.

During the "double 11" period, she bought a down jacket from a shop at a price of 499 yuan. After the dress was taken, she felt like a feather, but she could not disassemble the clothes.

Negotiations with the electricity supplier, the electricity supplier insisted that this garment is down products.

Helpless, Miss Li had to seek help from down products appraisal agency.

After identification, the clothes that Miss Li bought is not a down jacket, but a space cotton suit.

The electricity supplier had to admit that the evidence was conclusive, but refused to double the compensation. Miss Lee could only return the goods in order to reduce the trouble.

After that, Miss Li thought that there should be no false buying of branded clothes, so she bought a famous Korean brand clothing from a Hai Tao shop.

Businessmen promise that clothes are Korean direct purchase, no fake products.

Miss Li also asked the customer service personnel about some problems such as the procurement channel of the electricity supplier, and ordered the goods to wait until they were paid.

After receiving the clothes, Miss Li looked closely at the details of the dress: labels, pins, linings, buttons, etc.

Although there was nothing wrong with it, she always felt a bit defective. She began to doubt the authenticity of the clothing brand.

Sex.

Because there was no conclusive evidence, Miss Li had to give up.

As luck would have it, soon after buying clothes, Miss Li had the opportunity to travel to South Korea on a business trip in Seoul.

In fact, he saw the same clothes he bought, and the more "thundering" was, the seller frankly told me that the clothes were imitation, which were slightly different from the original ones.

After returning home, Miss Li looked at her clothes again.

It turned out to be fake.

Fortunately, Miss Li collected evidence in Korea, and the customer service staff returned the goods directly and made compensation.

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It is natural to safeguard the right to buy a problem garment, but the twists and hardships of this make many consumers "Crazy".

The refund refund is a tortuous process. The ability of the customer service personnel to see and recruit is definitely trained: their first response is always first sophistry, and they refuse to return the goods with a variety of reasons, such as "one penny and one piece of goods, and have already stated that there are minor defects".

If consumers show strong evidence, they will throw another way - they can refund 5 yuan or 10 yuan as compensation.

If consumers insist on refund, they will reluctantly agree.

After repeated "excessive Recruitment", consumers are already exhausted and frustrated.

There is no doubt about the risk of online shopping. However, the advantages of online shopping are not comparable to that of physical stores. Therefore, it is important to learn to shop online and master some small skills.

Choose the right seller.

At present, China's electricity supplier entry threshold is very low, in line with certain conditions can open shop, product quality is difficult to guarantee.

Experts suggest that if you are a novice, want to buy authentic clothing, recommend shopping platform such as Taobao mall, Taobao mall merchants are certified, the quality of clothing purchased in these stores is generally guaranteed, it should be said that a large proportion of clothing sold in physical stores is not the same.

At the same time, if there is a quality problem, there can be no reason to replace it.

Buy branded apparel at the flagship store.

This is equally important for beginners.

Generally speaking, the price of the brand clothing network flagship store is cheaper than that of the physical store.

At the same time, because the factory is directly operated or authorized by the electricity supplier, the quality of clothing should be guaranteed.

Brand flagship stores are the first choice for buying higher quality clothing.

Read the store's instructions carefully before buying and communicate with customer service.

Detailed information about clothing style, fabric and so on, especially the "flaws" mentioned by the shopkeeper, should be more clear about the problem and location.

That is to say, we need to solve the problem before paying the loan, so as to reduce the trouble caused by subsequent negotiations.

As a matter of fact, it is a truth to "divide every cent into one". The quality of clothes that are too low in price must be better.

Just imagine that if the price of a garment is not enough, the quality of its fabric must be poor.

Therefore, online shopping clothing must not be cheap and cheap.

It's best to choose those online shops and products that are highly rated to enhance the support level.

Evaluation can be said to be a window to reflect the service quality and product quality of a shop. Consumers can learn all kinds of information about clothes purchased through evaluation, such as finding problems in some products to determine whether they can tolerate these problems.

Attention should be paid to saving the dialogue page when communicating with customer service personnel. If there is any problem in clothing, it can be used as evidence for refund and claim.

Shopping plainly

For consumers, online shopping clothing is not only cheap but also wide choice; for the electricity supplier, the online store is its own business and looks forward to a better development.

However, the premise of realizing all these good wishes is quality. This includes not only product quality, but also the service quality of the electricity supplier, including the quality of the supervision of the network market.

Therefore, all sides expressed their expectations.

Consumers want to be able to buy clothes clearly and clearly. They can honestly introduce their products, not only good ones, but also shortcomings.

At the same time, we hope that the relevant regulatory authorities can continuously improve the network supervision work, not only strictly manage the electricity supplier's behavior, but also help the parties solve the problem in a timely, fair and reasonable way in order to protect the rights and interests of the two parties in the event of disputes over the quality of commodities or disputes between consumers and businesses.

Clothing business providers hope that the electronic business platform can continuously improve the threshold for entry, purify the electronic business team, so that the interests of good business providers are guaranteed.

At the same time, we hope to introduce relevant management measures to promote the healthy development of the online clothing sales industry.

Industry experts say that whether it is adult clothing or

Online shopping clothing attracts people's attention with low cost.

Tmall's 2012 data show that the total trade volume of more than 200 billion yuan is only 70 billion yuan.

In 2014, on the day of "double 11", 3 clothing stores realized sales of over 100 million yuan around 12 noon.

But in those 3 hundred million clothing stores, one of them has returned to 10%, and has become the highest rate of return for Tmall's "double 11".

Purify the online shopping environment, promote the development of Internet business, and look forward to the joint efforts of the whole society.