Luxury Consumption Is Still Strong In China

Many overseas surveys show that Chinese tourists are not only the biggest buyers of luxury brands, but also like to buy local brands for travel destinations.

So what brands last year earned the money of Chinese tourists?

A survey by Bain last October showed that Chinese consumers are still the world's largest luxury purchasing group, accounting for 31% of global luxury consumption.

According to the latest data from the British Rui information consulting company, about 40% of the travel budgets travel to France for shopping.

"There is no doubt that Chinese consumers are global," Bain Federica Leiva, co author of the 14 report quoted by the US consumer news and business channel (CNBC), said.

Consumption growth plays a major role. "

According to the statistics of the China National Tourism Administration, the number of outbound tourists in China reached 120 million people in 2015, and tourism cost 104 billion 500 million dollars, up 12% and 16.7% respectively over the same period last year.

The global free travel report 2015 shows that China's free traveling tourists account for the most consumption in shopping, reaching 55.8%, while pportation, catering and accommodation consumption account for only 13.1%, 10.5% and 9.7% respectively.

According to data from European information consulting company,

A large purchase of Australian milk powder has prompted A2 milk company and Bellamy Australia to increase production to meet the exuberant demand of Chinese tourists.

Kors and Woolworth supermarket last year even introduced the measures to limit 4 barrels of milk powder per person.

Apart from buying luxury goods, Chinese tourists also love local popular brands of travel destinations, depending on where they travel.

Data from Singapore's data agency 6Estates show that Chinese tourists like the local fashion brand Charles&Keith in Singapore.

In Japan, they buy fast fashion brand UNIQLO.

In the United States, they buy Cox bags.

Singapore is located in the tropics. It seems that it is the least likely to sell 1000 euro (1111 dollars) down coats.

But French brand Monkle's shop here is very popular with Chinese tourists.

Chinese tourists not only buy clothes, bags and shoes, but also in Singapore, food brand Mei Zhen Xiang is also loved by Chinese tourists.

Gary Chen, chief executive of 6Estates, said: "Mei Zhen Xiang is one of the top brands of Chinese tourists."

With the spread of MERS in the Middle East, Chinese tourists have gradually resumed their journey to South Korea to boost the Korean cosmetics industry.

HSBC wrote in its report last week that Emily Pacific Group and LG life health company will be the biggest beneficiaries.

For Chinese tourists going to Japan and Australia, the most common items on the shopping list are baby products such as milk powder.

Two years ago, a Chinese blogger recommended 12 kinds of Japanese products, including eye drops and painkillers.

The shopping list has been widely circulated, resulting in a sharp increase in sales of these products.

In the increasingly aging Japanese society, the consumption of Chinese tourists has also made Japanese baby diapers sales quite optimistic.