Dalian'S Customized Apparel Industry Will Become A New Way To Buy Clothes.

Last weekend, Ms. Wang made a spring dress on a clothing brand in Changchun road. This is the first time she has made clothes from small to large.

Like Ms. Wang, many of the people who have been shopping in Dalian recently found that they used to sell standard clothes in standard clothes, and began to introduce custom-made services to consumers.

A common feeling in the industry is that since the second half of last year, clothing customization services have been consulted.

Obviously increased.

Some businesses that specialize in customized clothing business are more direct, with orders rising more than 30% year-on-year.

With the increasing complexity of the domestic and international market environment and the increasingly strong competition of the electric business competitors, the expectation of the traditional service enterprises to find new growth points coincides with the rise of customized service demand.

Yesterday, in Shanghai, "Yang Yang customized" China strategy launched a news conference.

In a short time, Da Yang has received more than ten consultations from the brand clothing enterprises. In addition, a number of well-known garment enterprises in China have reached the cooperation intention with Dayang. It can be seen that in the background of unsatisfactory market, enterprises are looking for new channels and strategies, and cater for the customized service of clothing consumers' personalized needs.

What are the advantages of cost-effective?

Talk about

Tailored, many Dalian consumers first thought of the 27 world of trade.

For a long time, there has been a one-stop stall cluster from fabric, accessories sales to clothing processing, and Su Yun silk on the first floor. Gu Xiaoyun, the operator, told reporters that from the second half of last year, he began to feel the rise of orders, and the number of customized guests increased by three or four.

Other stalls operators generally feel this way. "In the second half of 2015, orders increased by more than 30%."

Mr. Sun, who took the customized business, held a newly completed coat and told the reporter: "the guest spent 450 yuan on fabric, 300 yuan in handwork, plus buttons and other accessories. The total cost of the coat was 760 yuan.

The same type of coat, in Qingwa low brand counters three thousand or four thousand less, big brands can sell tens of thousands.

A Chinese dress made of silk fabric can be customized for five hundred or six hundred yuan, and the same quality clothes are priced at 2000 yuan ~3000 yuan in the shopping mall.

"Relatively high cost performance is a major reason for the revival of customized garments."

A business operator's accepted reality is that not only now, consumers are expected to be tight on clothing consumption in the next two or three years.

Because of this, garment customization business with the advantage of cost performance is regarded as a great potential.

It is understood that apart from cost performance, exclusive exclusive shirts are also another important factor for consumers to favor custom tailoring services.

Ms. Wang, who made the spring clothes in the brand counter, took a fancy to the style of the counter. But she did not like the fabric, and the salesman suggested another fabric to make it.

"So what I get will be a unique clothing, and it is tailor-made, and the price is almost the same as that of a garment, especially looking forward to it."

Internet technology has been a great help.

The keen clothing industry has already smelled this momentum.

Not only some traditional clothing brands have stepped in or increased the development of customized services, but also the fast fading brands have made customized businesses.

It is understood that a well-known fast selling brand since January this year launched a tailored service, from casual pants and jeans to start testing water, from 199 yuan to 299 yuan price of customized orders.

Shanghai, Hangzhou and other city stores that originally opened the service have submitted a report on "customer response generally better" to headquarters. In April, the brand will be launched with customized new products.

The strategy of "customizing China by Yang" is the latest evidence for the development of garment customization service.

At yesterday's press conference, the consensus of the participants in the industry was that at present, the domestic consumer market is in the process of escalating, and personalized demand is increasing. However, the existing market supply is hard to satisfy consumers' pursuit of excellent quality and high-end service.

At the same time, many brands and enterprises that have seen the market and are interested in developing garment customization business are suffering from lack of technology and production lines.

And the release of this is a customized platform to solve this bottleneck.

The specific process is that Dayang provides a set of patterns to the store of clothing brand and enterprise. The staff of the shop staff measure the volume for the guests, then input the data to the customized software, and the system automatically generates the data of the relevant garment production, and then the Dayang will achieve customized production based on this.

Conference site, Hu Dongmei, general manager of Dayang group, said that Dayang group will mature overseas.

The mode is combined with the characteristics of the domestic garment customization industry, and the "intelligent clothing customization platform" is created. It provides a comprehensive and intelligent clothing customization solution for domestic garment enterprises, clothing brands and custom shops.

"In recent years, Dayang has been making a single volume business for the European and American markets, and has accumulated a lot of customization experience. Internet technology has provided the possibility and convenience for all customized demands and technologies."