Even The Hot ADI NMD Series Is No Match For These Two Sports Brands.
Under Armour speed superposition
In recent years, the logo of the U letter overlapping A has been seen more and more in the streets and lanes. It has witnessed its success in kicking Adidas and has become the second largest sports brand in the United States.
Under Armour was founded in 1996 by the American Kevin Plank. Originally it had sportswear wear, which was launched in 2006.
Gym shoes
。
The extreme speed of Under Armour is related to the brand's banner of high-performance technology.
Their SpeedForm adopts seamless welding suture, so that shoes can be wrapped like a layer of skin. The double insole can also strengthen the explosive power of runners.
Under Armour has been popular with runners in recent years.
brand
Cool and sweaty sportswear: the ColdGear powder in the cloth can emit body heat around it to achieve a cool effect. ColdBlack can emit heat and cool in the sun.
Their latest CoolSwitch technology enables cloth to instantly start cooling when it senses sweat.
Lululemon Athletica women favorite
With the "Athleisure" (sports and leisure) fashion wind blowing more and more prosperous, in 1998, founded by Chip Wilson Canada high-end.
Leisure brand
Lululemon Athletica has also become a treasure of rich and leisure women nowadays.
Lululemon started fame in the early days of its modern and comfortable Yoga suit. Many brands of fans spend their weekends practicing yoga, practicing it and then shopping in it. Sometimes they can wear it all day.
These pants, jackets and vests are expensive, but they have a magic power to attract one vote to one vote fans. The brand takes advantage of the introduction of all kinds of sportswear, and even adds men's clothing to attract many male fans.
Although Lululemon is mainly female customers, the number of male customers is also increasing, which accounts for 15% of the brand.
However, Lululemon has also been controversial over the past few years, including the fact that the founder's "disgrace" speech and quality are not up to standard.
A customer complaint of Lululemon is too thin, easy to tear, and more "tore", in March 2013, a group of black yoga pants were almost thin, so that 17% of the women's products in the store were recovered.
In the same year, the founder of Lululemon Chip Wilson said that obese women should not wear their clothes because their bodies were not lined with Lululemon clothes, causing too many wrinkles.
The comments led him to resign and leave his own company.
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