UBS Report Fresh Baked Young People Love LV Winner

The recession of the industry has created the fear of luxury brands. Therefore, since 2015, luxury brands have been doing more or less small moves around consumers, or even to please the potential consumers of the millennial generation.

However, I believe that luxury brands can be relieved, because UBS recently launched an investigation and comparison of luxury consumers, with the exception of the Millennium generation of consumers.

In terms of older consumers, LV has a soft spot.

However, in

LV is the biggest winner, and its fans have a very large age span.

What is interesting is that although the regional culture and consumption concept are different, China and the United States are different.

There is almost no difference in consumer brands.

Among the luxury brands that young people consume, both Chinese and American young people say they have great consumer enthusiasm for Burberry, which makes Burberry brand very happy. But there is a difference in China. Apart from Burberry, it also chooses to compare Saint Laurent with a more pioneer image.

The young people in the us prefer Chanel to more.

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If you've heard of J.W.Anderson, you should know how hot the designer's design is.

However, even so, he did not choose to be idle. Recently, the designer himself and the Net A Porter jointly launched an exclusive series.

This series is a bit special.

How special is it? Because it is the "series" of the re deconstruction of men's shirts.

From a shirt with a bare shoulder sling to a shirt with irregular tailoring, or a shirt that can no longer be defined as a shirt.

It turned into a skirt, a shoulder dress, a single shoulder pack and a vest.

The designer said, "the shirt gives off a unique flavor. It is beautiful to wear women. It has a kind of beauty that is soft and flexible, and it is very tempting."

But this series of deconstruction and pformation is really very delicious.

The brain hole is a little big.

Don't worry, it's really a shirt. The designer uses poplin as raw material, so you will like the comfortable and refreshing texture, but you may not have many choices in pattern design, only classic navy blue stripes and white.

But for shirt control, it's enough.