Kai Yun Group Is Announcing The Sale Of Its Sports Brand Electric.
Although the capital's cold winter will now encourage some big consortia to buy and acquire good brand designers and so on, on the other hand, it will also urge big conglomerates to "kill the brand" badly.
Recently, Kai Yun group is announcing its flag.
Sports brand
Electric for sale.
The brand of "Kai Xia group" is the brand of California sports brand founded in 2000, and the background of the acquisition is the merger of the former Volcom after the acquisition of Electric.
Volcom
And in recent financial analysts, the brand sold only $25 million in the last fiscal year, and its interest has no long-term development opportunities for Kai Yun group.
Comparison of sports brand in the group
Puma
In the last fiscal year, the increase in the gross income of sports and lifestyle sectors was 13.5% to 3 billion 682 million 500 thousand euros. This figure is obviously too slight, which is not profitable for Kai Yun group.
Therefore, the sale of the brand has become a nail in the cake.
However, in the end, MBO will be ended by the management of the group.
As one of the magnates of the luxury group, the performance of Kai Yun has been poor in recent years. Therefore, apart from the sale, the group also said it would rearrange the small brands with no profitability.
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