How Can Dolce&Gabbana And Other Big Brands Be Implanted In Marketing?

Fashion and fashion are actually more of a creation.

As a maker, there must be forerunners.

If you have mentioned the recent Bridge show, you may notice that besides

, handbags,

In addition to jewelry, a new product is quietly appearing on the rooftop models -- headphones.

In the face of the slow growth of luxury goods, many brands have begun to join the queuing category.

From the original small accessories: cell phone shell and key pendant, it has become a complete and stable perfume.

And so on, accessories department.

On the other hand, in fact, luxury industry hopes to expand the category of behavior, more for brand growth.

The most successful thing in this respect is Dolce&Gabbana.

In 2014, 2015 and this year's rooftop show, the appearance of headphones appeared on the models. Whether they were listed as decorative accessories and handbags, or as functional wear, they had already indicated a new fashion category.

Coincidentally, Chanel also used headphones as an ornament in the flyover show.

Why did you choose to appear on the flyover show instead of hard, broad and blockbuster? Because of the fashion week, every move of the brand will become a popular conversation among the public. The influence of fashion week is also creating and leading the trend of the next season with the unprecedented speed of propagation.

Therefore, every time after the show, the various details of the models will quickly become the collocation of the tide people out of the street, and then fill the fashion life of the public in the form of street shooting.

So, in the fashion world, what kind of hot image of headphones will be fashionable in the future?

But the only sure thing is that after the headset has become the trend, cross-border artists from all over the world will become a highlight of the brand's marketing.