The Second Shenzhen Fashion Week Curtain Opens On The International Stage.

The picture shows New York fashion week in 2016 spring and summer.

In from March 18th to 25th, Shenzhen was dancing and shining.

The second Shenzhen fashion week will be held today. In the 8 days, more than 60 high-end international fashion shows will be held.

During this period, the famous fashion brands, designers, models, buyers, experts and other professionals from home and abroad gathered in Shenzhen and felt the passion and dream of Shenzhen fashion.

The first fashion week in Shenzhen proposed to enter the sequence of "International Fashion Week", because Shenzhen's clothing industry has a good foundation and strong government support, coupled with excellent fashion week team.

In the second fashion week, the layman saw the fashionable T stage, the unique design, the gorgeous fashion and the stunning models. But the insiders saw the pformation and upgrading of Shenzhen's garment industry.

Shenzhen fashion week has gradually become the fashion industry to promote the pformation and development of fashion industry.

Boosters for industrial optimization and upgrading.

The best place for Chinese women's wear is Shenzhen.

Shen Yongfang, President of Shenzhen garment industry association, once said, "China is a big fashion market. Fashion is mainly about women's clothing. The best place for Chinese women's clothing is Shenzhen."

The clothing industry is one of the most important industries in Shenzhen. Shenzhen has made great efforts to promote the pformation and development of the garment industry. It has realized the pformation from the original export to the independent brand, from the single export processing to the export and domestic demand in two markets, from garment manufacturing to fashion and creative industries, and the development of cultural and creative products.

At present, Shenzhen has become an important garment design, manufacturing and export base in China. It has more than 2000 garment enterprises, 300 thousand employees, nearly 20 thousand fashion designers and more than 800 clothing brands.

In particular, Shenzhen women's clothing is leading the country.

Shen Yongfang told reporters that domestic brands of women's clothing sold in China's first tier city shopping malls, five or six out of every 10 pieces, came from Shenzhen designers.

Mass Phil, movie, singer, pink wardrobe, Ma Tiannu, Ji Houfeng, card Dun ton, VIN snow, love love, Nals, Yi Hui, lady house and other brands are everywhere in Shenzhen, become the dazzling stars of China's fashion industry, and many brands still open counters abroad.

Shenzhen gradually developed into "the capital of women's clothing in China" and formed the industry pattern of "Chinese women's clothing watching Shenzhen".

Shenzhen clothing brand goes global

In 2015,

Clothing sales exceeded 200 billion yuan, becoming an important force to promote the pformation and upgrading of Shenzhen's industry and the development of fashion industry.

Because Shenzhen fashion industry has the geographical advantages of proximity to Hong Kong and Macao, fast information and convenience for internationalization, it is able to keep abreast of changes in the international fashion industry.

Shen Yongfang said that Shenzhen fashion's "high-end" market positioning and "leading fashion concept" has been accepted by consumers in most parts of China.

At present, the overall R & D and design level of Shenzhen fashion industry occupies a leading position in China.

Relying on the developed garment industry, Shenzhen has also set up a professional clothing exhibition - "China (Shenzhen) international brand clothing and apparel fair".

The exhibition is held in July each year, and has won the "UFI" authoritative certification of the International Exhibition Association's exhibition industry certification exhibition.

At present, the exhibition has been successfully held for the sixteen time and has become one of the largest and most influential clothing exhibitions in the Asia Pacific region.

In recent years, Shenzhen has further accelerated the pace of internationalization of the fashion industry.

In 2008 ~2012, Shenzhen hosted 5 London Fashion week for the first time in London Fashion week.

In 2013 ~2015, Shenzhen appeared in New York fashion week for 3 consecutive years. It was greatly concerned by American fashion buyers, retail giants, fashion organizations, senior fashion critics and fashion media. A group of fashion brands grew rapidly in the process of "going out" to carry out international exchanges and cooperation, and made significant progress in global resource allocation and international competitiveness. Shenzhen's international image has also been continuously improved.

Shenzhen fashion week never ends

Unlike the trade fair, the fashion week is rebuilding the system.

Shen Yongfang said: "as a fashion capital, Shenzhen is constantly emerging from the top designers. In recent years, the clothing association has promoted international designers to the world, attracting the attention of the top fashion week."

Therefore, Shenzhen fashion week should be a stage for local original designers and local brands.

After the first Shenzhen fashion week in March last year, the 2016 autumn and winter series of Shenzhen fashion week are coming.

The second Shenzhen fashion week, which is based on "international platform, original design, commercial landing and national fashion", has actively joined the international fashion week's mainstream resources and systems, and has been included in the global fashion week release sequence, becoming an important part of the international fashion scene.

The newly upgraded Shenzhen fashion week will serve as an international fashion "nuclear engine". It will bring more creative inspiration and innovation to Shenzhen, enhance the soft power of the city, and let the focus of global attention once again focus on Shenzhen.

Not long ago, 2016 Shenzhen

At the press conference, Shen Yongfang mentioned that the fashion week of Shenzhen should be made into a "never ending Fashion Week", so that fashion can always be surrounded by citizens, making the whole city fashionable and the whole industry chain fashionable.