Fossil'S Share Price Plummet And The Thigh Of Tech Smart Table Is Useless.

There are a lot of classifications in the luxury goods industry, but in the 2015 capital "cold winter", it was the worst.

And jewelry department.

Although the decline of the clock industry has been continuous, it is undoubtedly the best choice for the group that actively seeks new mutations.

However, despite the fact that the thigh of the smart technology watch table is useless, the Fossil who has taken the lead in making positive changes in this regard has recently caused a sharp fall in stock prices because investors believe that the direction of their pformation is difficult to recover.

Fossil said it had to launch its own eight brands, including its own logo and smart watches and bracelet with Android system, as well as sports watches.

In the past nearly a year, Fossil launched Q Founder, Q Activity Trackers and other smart watches series.

Although there has been a breakthrough in traditional watches, there are hundreds of styles to choose from.

And in design,

Also trying to use fashion sense as a breakthrough: highlight the traditional advantages of fashion brands such as Emporio Armani, Kate Spade and MK, and point out that the wearable products of the group can be satisfied with the appearance, texture and fashion appeal of the wrist watch.

However, IDC international data consulting is not buying it. They think that the platform of wearable products is the main factor of success or failure.

Fossil made an article on Misfit, a wearable device manufacturer bought for $260 million last year, saying it has greatly enhanced the technology development and production capacity of the group.

In the fourth quarter of January 2nd, group income decreased by 7% to 922 million 500 thousand US dollars, and net profit plunged 54.3%.

More snow is added, nearly two times of the stock rating, Oppenheimer&Co.Inc.

And Nomura Holdings Inc respectively give Fossil a neutral rating.