The Costumes Are &#34, &#34, &#34, &#34 Of The Sun, And The Birth Of A New Business Chain.

A descendant of the sun

Character design captures audience

The descendants of the sun is a mini TV drama produced by KBS TV station in Korea. Judging from the overall word of mouth, the success of the sun is mainly due to the distinctive design of characters. In the play, the man was set up as a peacekeepers, and the female master was a good doctor. When the two people met, they began to kick the knot because of misunderstanding. At the end of the episode, the date of the appointment began. The second episode was because of the incompatibility of the characters. This process subverted the rhythm of the Korean dramas and refreshing them.

Song Hye Kyo played the role of a female physician, with a sincere heart and dedication to treat his feelings frankly and forthright, completely without the "glass heart" of the former Korean dramas, and with Song Zhongji playing the role of high value, fun, and perseverance to the female master, it is more in line with the romantic expectations of the urban workplace women.

The main advantages of Korean dramas are mainly concentrated in the small and exquisite fields such as the emotional dramas and life dramas of men and women. Once they have crossed over to the relatively broad field of national equality and war and equality, their performance will often be somewhat inadequate. In terms of rhythm and specialization, we should not say that the top American dramas in the field of TV play production are also inferior to those in the peak period. The descendants of the sun, whether in fighting or barracks, reflect the professionalism of doctors. Workplace The scenes will make the audience feel a little procrastinating, lack of sparks, and medical fans who point out the incorrect position of artificial respiration in the play to prove the unprofessionality of the play. The number of these defects is the reduction point. It also makes the score of the descendants of the sun descend from the beginning of 9 to the current 8.6.

"Second need" to pull member payment.

According to the report, "the sun's descendants" is introduced into the mainland with a high price of $230 thousand per set, beyond "you from the stars" to become the most expensive Korean drama. For domestic video websites, expensive drama purchases can not simply recover the cost from patch advertisements, and paying for them is the fundamental solution. Unlike previous Korean dramas, in order to take into account the ratings, the script of "the descendants of the sun" has been filmed, and it has been sent to the SARFT before it is broadcast. It has finally attracted the attention of the Korean dramas. "The descendants of the sun" became the first overseas drama to be broadcast synchronously between China and foreign countries after the implementation of the "restricted order" of the SARFT.

As the exclusive network platform of the drama, Iqiyi implemented a way to watch the "VIP member who has no jet lag to see first and the non member to delay the week". This differentiated broadcasting mode has shown an unprecedented pulling effect on the growth of fee members, making the descendants of the sun a great play of Iqiyi's explosive members who have a good grasp of market psychology after Iqiyi's member drama such as Tomb Raider and the war of war.

In fact, the paid popularity of the descendants of the sun reflects the consumption concept of the "second generation" generation on the Internet. In the recent Youku members promotion activities, Youku President Wei Ming pointed out that the audience after 90 has become an important user base for video website members. He defined the characteristics of the post-90s generation as "second requirement", not only for more and more, but also for the idea of "second need". The generation who really enjoys the bonus of reform is satisfied with all the material needs from the birth, so they have a great sense of security in their hearts and are willing to spend money on what they think is worth it. Such a consumption motive is the biggest psychology of today's video website consumers.

"Burst money" spawned new business chain

The imaginative space provided by the Internet is more than the broadcast of fees. The biggest commercial advantage of the weekly broadcast mode is that after a week's broadcast, there is a week's time to ferment the topic, which naturally contains unlimited business opportunities. Two years ago, after the big fire from the stars, the same products sold out all over the world. This time, the producers of the sun are clearly prepared. On the front page of the mall, Iqiyi played the slogan of "descendants of the sun", "chasing the drama with the money", "instantly having", and the watches worn by Song Zhongji and Song Hye Kyo in the play. Ornaments Worn by clothing And shoes provide one-stop shopping here.

A pair of sandals priced at 1199 yuan will be listed in the web page descriptions in detail in third of the two song to the island dating, Song Hye Kyo on the beach, and with stills to make the card. It is said that the website has doubled its overall sales in just three weeks. The hottest "Joe sister" has been replenished with Laneige air cushion BB cream, DW watch and "Ray-Ban".

The descendants of the sun broadcast in China in the form of net dramas, so that people can see that the original consumption of cultural images has developed into a complete commercial chain on the Internet, and fans' passion for chasing idol has evolved into a consumption carnival. It goes without saying that all kinds of network marketing are undoubtedly important drivers of the drama.