Lanvin Confirms That Bouchra Jarrar Is The Artistic Director Of Women'S Wear.

Although we reported last week that Bouchra Jarrar was rumored to be the creative director of Lanvin's new women's wear, it was only a rumour.

Things are

Now, the curtain call has already had a definite result.

Lanvin confirmed that Bouchra Jarrar, now 45, will be the creative director of Lanvin dress, and its brand new series will be released in the spring and summer series in 2017.

For this new art director, the brand CEO said, "Bouchra Jarrar is a designer with talent and vision, and she is the choice of Lanvin."

Though it is missing this season.

The Lanvin women's clothing series has been criticized and disappointed by different degrees in the fashion industry. However, according to the brand market news, although the Elbaz design series compared with the new art director pays more attention to the evening dress and has also achieved great success, the group's total revenue last year is expected to have fallen to 200 million euros after the euro's peak of 250 million years ago.

The soul of design, but its influence can not bring more market value to Lanvin.

On the other hand, accessories sales accounted for 30% of the global luxury market in 2015, compared with 18% in 2003.

So will Lanvin reestablish the powerful accessories business?

On the other hand, Wang Xiaolan had control of Lanvin in 2001, but because of over reliance on wholesale business, the company's direct income accounted for only 30% of the total share.

Therefore, compared with the less potential products of evening dress, Lanvin wants to help the new art director to get closer to his rivals in fashion.