BELLE Crazy Expansion Sequelae Highlight Sports Business Lossless

At the end of last year, we reported that BELLE's crazy expansion in the three quarter increased significantly.

Recently, however, BELLE, which released its four quarter earnings report, began to show prominence.

Sequela.

In the four quarter ended February 29, 2016,

The footwear sales of BELLE, Staccato and Zhen Mei Shi, which are under the holding company limited, recorded a 16.5% decline in the same store sales, while the number of high digits in the first half of the year increased significantly.

However, its agency Adidas and other sports apparel business has achieved 6% growth in same store sales.

As at the end of February, the group was

With 208 million 730 thousand direct retail outlets, the number of crazy expansion is rare.

As a result of BELLE's popularity, it did grow, but the inventory problem caused by the crazy expansion was still unable to solve.

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According to the National Bureau of statistics, the online retail sales of clothing products increased by 21.4% in 2015 compared with the same period in 2015. However, the shoes and clothing brands were not very comfortable online in 2015. The data of Hongkong BELLE international Q2 quarter showed that the number of retail outlets dropped by 162, while Daphne closed 805 stores all year round.

Under a howl of online clothing, the National Bureau of Statistics recently came to a good news: in 1-12 months of 2015, the quota for clothing, shoes, shoes and hats, needles and textile products was 13484 billion yuan, up 9.8% over the same period.

Among them, from online sales, clothing retail sales increased by 21.4% over the same period last year.

Data show that in 2015 1~12 months, the textile industry above designated size enterprises achieved a total revenue of 70713 billion yuan, an increase of 5% over the same period last year, and realized a total profit of 386 billion yuan, an increase of 5.4% over the same period last year.

In the face of losses, the proportion of losses was 11.4%, 0.1 percentage points lower than the previous year, and the total loss of loss making enterprises decreased by 4.6% over the same period last year.

In addition, in 2015 1~12 months, China's total exports of textiles and clothing amounted to US $291 billion 100 million, down 4.8% compared to the same period last year.

A clothing brand said this meant that domestic market demand for textile and clothing was strong.

However, shoes and clothing brand online 2015 is not easy.

It is reported that Hongkong's largest footwear company, BELLE international Q2 quarter data report shows that retail outlets dropped by 162, footwear sales in the same store decreased by 7.7%, while Daphne closed 805 times throughout the year, while the clothing brand Bosideng reduced the total number of down apparel business outlets by 548 year-on-year by the end of September 30, 2015.

Then, who is contributing to the growth of 21.4% of online retail sales? It is reported that as the largest gathering place of apparel online retailing, Alibaba's Tmall platform only has sales of over 11 yuan on the day of double 11, while in the Jingdong platform, clothing and household orders are ranked first in all categories.

In addition, sales of vip.com, the second largest supplier of clothing business, also increased by 3 times.

Nevertheless, the industry is optimistic about this year's clothing market.

According to Analysys think tank, in 2016, the market bonus of online retailing was gradually disappearing. Some small and medium-sized businesses with low valuations or adopting the way of merger were able to raise the overall valuation by holding together.

In addition, in mid 2015, the State Council approved the import tariff reduction of some daily necessities since June 1st. Among them, import tariffs of five kinds of shoes such as rubber, plastic boots, and other footwear products decreased from 24% to 12%, while the import tariffs of other footwear imported from textile materials decreased from 22% to 12%.

This will help reduce the cost of garment enterprises and stimulate consumption in the domestic market.