Chaozhou Shoe Industry Needs To Polish Its Own Brand Of Craftsmen Spirit.

Recently, the municipal Party committee member and the United Front Secretary Xu He took the lead in carrying out the "warming meeting to relieve worries" activities. They visited the footwear industry association of the city to encourage the association to play a good role in bridge and link, actively advocate the "craftsman spirit", and encourage footwear enterprises to work hard on new products, new processes, new equipment and new technologies, and further polish the brand of Chaozhou footwear industry.

During the investigation, Xu listened to the relevant reports of the footwear industry association and collected opinions and suggestions on accelerating development and improving services.

According to the briefing, the association was founded in 2011, and now has over 100 members of the group, serving the footwear industry in Chaozhou.

Industry development and other aspects played an important role.

Xu pointed out that at present, SMEs in China's manufacturing industry are generally facing difficulties in increasing costs, reducing export demand and making small profits.

Footwear enterprises are in a critical period of pformation and upgrading.

city

We should persist in problem oriented, in-depth research, find out the situation, sort out, analyze and judge the problems encountered by the member enterprises in the development process, timely communicate effectively with the government, convey the demands and voices of the member enterprises, and boost the development of enterprises; the relevant functional departments should increase guidance and support, foster, develop and expand trade associations to promote the coordinated development of Chaozhou's economy and society.

Related links:

The development of Quanzhou's local e-commerce platform presents a new trend.

According to the data released by Quanzhou Electronic Commerce Association, in 2015, Quanzhou's local e-commerce platform achieved a total paction volume of 25 billion 210 million yuan, an increase of 56.5% over the same period last year.

Among them, the global shoe net, Yi Pin Jia, Tao shoe net, shoes net and other 33 Quanzhou leading e-commerce platform paction volume of 21 billion 220 million yuan, accounting for nearly 85%.

The industry said that Quanzhou local e-commerce platform trading volume soaring, behind the strong rise, to a large extent, means that a large number of local industrial capital has entered the field of e-commerce, which is the integration of Quanzhou manufacturing industry advantages and the Internet.

The global shoe net, headquartered in Quanzhou's Feng Ze District, was founded in late 2004. Over the past 12 years, the electronic commerce platform has built up a platform and seek development based on the huge footwear manufacturing industry in Quanzhou. On the platform, there are two product lines, shoes and shoes, which have grown into a comprehensive footwear e-commerce enterprise providing information, trade matching, brand display and brand promotion for the domestic shoe industry chain.

"We are rooted in Quanzhou, and our online sales volume in the market segment of sports shoes has maintained a relatively high growth rate.

In addition, we have maintained a rapid development trend around the bulk trade, exhibition and other diversified businesses in the footwear industry.

Wang Dongzhu, director of global shoe net, told reporters.

Almost all of Quanzhou's local e-commerce development has the same path - venture capital comes from local traditional industries, and business starts from online sales of local traditional manufacturing products, and then expands to other areas.

Quanzhou Electronics Industry Association Secretary General Su Kai Le told reporters that unlike domestic Alibaba, Jingdong and other electronic giants' all-round development mode, Quanzhou's local e-commerce enterprises often ploughed into a specific industry, online business focused on shoes and clothing, food, stone, plumbing, bathroom, ceramics and other traditional manufacturing industries.

"These local businesses in Quanzhou, because their capital and founders and managers are mostly from local traditional industries, have their innate advantages both in terms of manufacturing industry, products and local connections. This is also the key reason for the development of these local businesses."

Chen Jinlong, vice president of School of business administration, Huaqiao University, said.