What Are The Benefits Of The Supply Side Reform For The Textile And Garment Industry?

The two session of 2016 proposed

"Hot words", all industries are pushing forward the structural reform of supply side, and adjusting the industrial structure and realizing effective supply will become the focus of the work of the industry.

According to Sun Ruizhe, vice president of China Textile Industry Federation, the development of China's textile and garment industry in 2015 was "slow down and stable". The main operating indicators kept growing, the scale of investment continued to expand, domestic demand grew steadily, growth slowed down, and total exports declined, but the negative growth trend narrowed at the end of the year.

At the end of last year, the central economic work conference put forward the five major tasks of "going to capacity, removing inventory, deleveraging, reducing costs and making up for short boards", which is undoubtedly a good news for the textile and garment industry.

As a typical traditional industry, the "China made 2025" strategy and the "Internet plus" strategy put forward higher requirements for the development of the textile and garment industry.

Sun Ruizhe said that the direct challenge facing the textile and garment industry today is mainly from the changes in the market environment and the weakening of market demand. Besides, after many years of rapid development, China's textile industry has been unable to sustain the development of "investment pull" and "export oriented" development mode dominated by comparative advantage and late development advantage.

With the pformation of the national economic growth mode, the textile and garment industry will enter a new stage of demand orientation, structural adjustment, innovation drive and green development.

Demand orientation: improving product quality and realizing effective supply

Go to Europe and the United States to buy large clothing and bags, go to Japan to buy electric cookers and toilet lid crazily, and eliminate cosmetics in Korea.

Chinese tourists are therefore called "walking wallets".

According to the 2016 Spring Festival Tourism Report released by China Tourism Research Institute, the number of Chinese tourists coming out of the Spring Festival is expected to reach 5 million 700 thousand -600 million. If the per capita consumption of overseas consumption is 15 thousand yuan, it is estimated that the outbound Chinese tourists will spend 90 billion yuan.

Compared with the overseas Chinese "explosion buying", domestic demand is relatively low.

Wu Jianmin, vice president of Shandong garment industry association and chairman of Shandong sulang clothing and apparel Limited by Share Ltd, believe that although the supply market of domestic clothing market is large, effective supply is seriously insufficient, so it is difficult to cope with the gradual upgrading of the consumer market.

"We can find that the purchasing power of Chinese people is so strong from the situation of consumers buying abroad.

In the final analysis, overseas consumption is hot because our supply is having problems. "

For textile and garment enterprises, it is an important task for the textile and garment industry to create effective supply and make consumption reflow to strengthen the construction of local clothing brands and pform Chinese brands from producing power to manufacturing power, and enhance the international influence of Chinese clothing brands.

Insiders pointed out that ordinary commodities gradually replaced luxury goods as the leading role of Chinese overseas shopping lists. Price is just a representation, and quality is the core.

"The effective supply that I understand will eventually return to the product itself, focusing on product quality and innovation."

Wu Jianmin said that in order to integrate the clothing research and development with the international market, he paid attention to the development and research of fashion technology. He not only vigorously developed the R & D team, but also successfully developed a large number of outstanding technical backbone, and hired more than 50 foreign experts to work together to improve the performance, structure and technology of the clothing products, and further optimize the product modeling effect and performance by adjusting the structure and technology improvement of the clothing version.

It happens that there is a similar case,

While focusing on product quality management, it also pays special attention to exploring the development of brand models.

Since its creation in 2003 and its market force in 2008, today, Alton has developed into a fast fashion garment enterprise which locates in city leisure men's clothing and combines innovative SPA mode.

As a fast fashion brand in China, the spa vertical and full managed business management mode has been leapfrogging for five consecutive years. The total number of stores has exceeded four hundred.

Assistant General Manager Zhu Juanwen said in the interview that in the new normal, the product is the first, and the management and operation mode of the enterprise is also crucial.

The "fully managed direct franchise mode" adopted by alsteton can reduce product prices, achieve brand promotion on the basis of ensuring a reasonable price, and gradually improve product quality through fabric, process, version, design research and innovation.

In the view of Gao Min, President of Han Bo International Group Limited, "made in China" does not lack quality original design.

To date, China's original fashion design has become an indispensable force in the world.

In the current international market, it will undoubtedly greatly improve the effective supply of products to get through the three links of designer's works from design to commodity pformation and channel sales.

Structural adjustment: promoting pformation and upgrading of textile and garment industry

How to reduce costs, solve the problem of excess capacity and optimize the industrial structure adjustment is an important task for the long-term development of textile and garment enterprises.

In Gao Min's view, as a multinational group dominated by clothing, Han Po has made full use of the Internet thinking to upgrade the supply chain comprehensively, which is in line with the current inventory demand, capacity reduction and cost reduction requirements of the supply side reform.

"Unlike traditional batch production, the future will focus on the sample mode, making market predictions through samples, and selectively producing.

At the same time, we can open up the data supply chain of factories, enterprises and sales terminals, and achieve the pformation from one-way to two-way interaction and from passive to active role.

Gao Min said.

In addition, the dream of bazaar Holdings Limited's online retail platform, bazaar, is also committed to restructuring the industrial structure.

The first digital flagship store settled in Shanghai in 2015 is the most concentrated embodiment.

In a interview, Meng bazaar official said that the best product is the basis of good shopping experience. The adjustment of supply chain is the adjustment of commodities first. Controlling production and controlling inventory is the key.

"Combining online sales with offline experience, we rely on the international resources of our parent companies to select suppliers with high quality and quick response, and grasp market dynamics in time to produce products that consumers need."

As the first clothing listed company in China, Shanshan is undergoing a series of changes to break through the "ceiling" of the industry.

In developing the original brand, Shanshan began to layout the fast fashion field.

It is understood that, unlike the original FIRS clothing positioning, Shanshan brand attacks the two or three tier cities, and selects the 28 to 35 age group of young consumer groups as their target customers, and its pricing strategy is "super cost performance". This also means that in the "fast fashion" area still popular, Shanshan must compete directly with the foreign fast fashion brands such as UNIQLO and ZARA.

In response to the new layout, Luo Yefei, general manager, said the decision was also based on rational business analysis.

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Under the overall decline, the parity fashion brand represented by UNIQLO, Zara and H&M has been developing rapidly. At the same time, this is also an opportunity for China's clothing brand to pform.

The traditional mode of operation will be difficult to adapt to the future competitive situation, and enterprises that fail to pform and upgrade in time will be eliminated.