How Can The Costumes Guide Enter 500 Thousand?

In recent news, more and more people are involved in the clothing guide shopping industry. Not everyone can get a share of the number of people growing up. How can we get in 500 thousand or need a way?

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Paranoia, everything about hobbies and collocations! "Is Miss slogan of European fan. With the eye of selected clothes and the language of a few fine essentials for every dress and a girl's imagination, a simple and ordinary sister of administration," Miss Europe fan "founded by her IT male brother, has earned more than 500 thousand yuan a month through the shopping guide business.

"Miss Europe" was originally a business without a business. In 2011, mogujie.com, a well-known app shopper, became an important executive in the foreign trade company. She shared shopping experience on mogujie.com, exchanged fashion and recommended products, and gradually formed the prototype of "Miss Europe fan".

After that, the Alibaba system launched a Taobao U station similar to mogujie.com. Miss Europe was registered as the stationmaster of the U station. The people who paid attention to her in the station pushed a special style of small and high quality products, forming a good trading volume.

After aware of the strong correlation between content and commodity, Miss Ou fan pulled his younger brother into a group and made full time content shopping guide.

"My sister is not good at communication, so I hope I can help her."

Miss Ou fan is very shy. All the external affairs are handled by IT's younger brother. He confessed that he was shy as his elder sister and did not want to expose his real name. His younger brother said that his elder sister had a natural sensitivity to fashion and had his own opinion. He thought it was fun and wanted to try it.

Because Taobao U station brings the commission income to be higher than mogujie.com, Miss Ou fan left mogujie.com, took Taobao U station as the main position.

It can be said that Miss Europe has realized the business opportunities of content shopping very early.

Miss EU fan's collocation is not difficult, and she knows how to chase large traffic channels, and her income has always been good.

"The electricity supplier has moved from the operating goods to the operation content, and then touches the crowd with the content as the link, obtains the consumer, finally pforms into the member."

Alibaba group CEO Zhang Yong said at the "2016 business services ecosystem summit".

The content led consumption mode will replace the past shelf style purchase. Since 2015, whether Alibaba, Tencent and other electronic business platforms, or today's headlines, a little information and other media platforms have launched preferential policies to attract media, media and other content entrepreneurs to pform into content platforms.

The shopping guide on hand has brought good income to miss Europe.

When it is good, Miss ou can clean up the channels and push hundreds of contents in one week, slowly accumulating. Now her monthly income has reached about 500 thousand yuan.

Miss Taobao's U station, which has been in the front of Taobao hotline, is now the hot Taobao's predecessor. As mobile phone Taobao has nearly 1 billion levels of merchandise store, its active seller is over 8 million, with more than 110 million active users per day, and Miss Fan, who has several years of content accumulation at Taobao's station, is easy to cash in by converting these traffic.

Miss Europe's role as a shopping guide on large platforms is to import traffic into various product channels, extend the viscosity of traffic on the platform, and conclude pactions.

Take mobile phone Taobao as an example, there are various shopping guide channels, such as "good goods" and "love shopping", which are directed to their respective location groups.

Miss fan also set up the channel for all channels.

Therefore, at the same time, users who have similar interests on different channels of hand scouring pages may be reading the articles of Miss Fan. Some users are watching "good goods", and Miss Fan will recommend the products for the T-shirts from the perspective of fabrics, collocation, tailoring, comfort and so on.

Some users ask Miss Ou fan in the "match control", how to match the simple cowboy shirt to show youthful vigor.

Some users will also see the soft, lightweight Chiffon Dress recommended by Miss Fan in the "buy list".

rely on

As for the identity of the Da, Miss Ou fan has a lot of traffic entries at her hands, such as Taobao headlines, buying lists, good goods, and shopping.

Miss Europe is very sensitive to the fluctuation of traffic. For example, last year, the best flow rate and the highest conversion rate were the Taobao headlines, which were fully supported by the panning platform. However, Taobao's headlines carried out a large number of self media recruitment activities at the end of the year, and many of the shopping guides were settled, which made the flow of thick and thick traffic diverted, and the shopping guide effect was not as good as before.

Between the channel and the channel, they will compete with each other and offer various preferential policies to consolidate their talents. Miss Fan, who is chosen to wear gold medals this year because she is "love shopping", will get the support of the "love shopping" channel, so her brother plans to do more in love shopping.

In addition to the flexible exposure strategy on the channel, because of its reputation in the field of clothing, many businesses also saw the influence of the "Miss Europe" shopping guide, grabbing the content co operation rights of "Miss Fan", and a company called amii women's dress, competing with the "Miss Fan" for 100 thousand yuan.

There are two sources of Commission for Miss Ou fan from hand washing. Take love shopping as an example.

The first is CPS (cost-per-sales, the amount of advertising sold in the actual sales volume), usually stationed in the shopping mall, can see from the background of the proportion of commissions of all businesses, the product link to the product, if consumers click on the goods link to achieve the purchase, Miss Europe can get commission.

Another kind of income is CPC (cost-per-click). If Miss EU fan's article is not embedded in commodity links, Taobao platform will take the initiative to match the content of the article with the appropriate advertisement, and put it at the end of the article. Once the consumer clicks on these goods, the author can also be divided.

Miss Europe is a real entrepreneur who grew up from her hands. She was no longer famous, but now she is the leader of many Taobao.

Not long ago, Miss Fan was chosen to wear "gold medals" for shopping. She could focus on high-end, high-end user groups, and publish high-quality, compacted content, themes and albums.

Next, Miss Europe is going to try video shopping.

"At the same time, we will further explore the video business mode, while we are doing a good job of the current graphic content shopping guide."

Brother Ou said.

On the day of accepting the interview with "world network businessman", the video broadcast of "Da Ren Tao" was on hand. Ou fan's younger brother said he wanted to see the live broadcast and study the business mode.