What Shoes Do You Sell Well In 2016?
The trend of fashion is always regular. What shoes are good to sell in 2016? Let's take a look at the fashion trend of 2016 men's and women's shoes.
Men's shoes
Low shoe
The bottom slacker shoes and Oxford series are favored.
By analyzing the trend in the past two years since the beginning of spring, we find that the trend of low shoe is consistent and rising.
But the momentum in 2016 was even faster and faster.
So in the future 2016
Men's Shoes
The following two categories, our focus is still on the top of low shoes.
Women's Shoes
Low shoe is the mainstream, Lok Fu shoes and little white shoes are still popular.
Through the analysis of platform data in recent three years, we find that the two largest categories of low shoes and boots are relatively large in structure in recent years.
Boots
From 38% in 13 to 31% in 15.
The low shoes increased from 13 in 31% to 41% in 15 years.
In the past two or three years, the proportion of low shoe shoes has increased by 10 percentage points.
The change of climate and consumption habits has led to the expansion of the proportion of low shoes, and the low side shoes will evolve into four seasons shoes that can be worn in four seasons.
In 2015, the two series of single shoes have been very popular, that is, the series of Lok Fu shoes and the series of small white shoes.
Last summer, the sportswear became popular and made some combinations with sandals.
By the winter, the middle boots have been slowly going down, and their boots have improved.
Taking Chelsea boots as an example, after these years of training and preheating, consumers have become more and more familiar with their familiarity and acceptance, causing Chelsea boots to be very hot in the 15 year winter.
Overall trend prediction
In 2016, the mainstream shoes will be mainly leisure and comfortable sports, supplemented by some fashion shoes with heels.
Popular styles include elegant sports, lazy shoes, splicing, special-shaped heels, gladiator sandals, duck hunting boots and so on.
The shoes that are popular in 2016 will be classified into three main categories: one is casual shoes with slack shoes, such as shoes with one foot; the second is board shoes or sports shoes with sports soles; the third category is small English wind belt and shoes, such as Oxford series shoes, Derby shoes and so on.
For men's winter shoes, the main styles will continue to wear outdoor style, such as thick ribbon boots and duck hunting boots.
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