Beijing Will See Billions Of Stores Due To The Polarization Of Retail Trade.

In recent years, the retail industry in Beijing has developed rapidly, and there has been a serious polarization. Faced with this grim situation, Beijing will have 10 billion shopping malls in the next two years.

Facing the most severe period of development

Accelerate polarization.

Beijing Business Daily reporter learned that, in the traditional department stores generally depressed, Beijing high-end commercial landmark Beijing SKP will be sprint to tens of billions of shopping centers.

According to Fang Chao, the founder of Huamao center and chairman of Beijing Guohua real estate company, the sales volume of Beijing SKP is more than 10 billion yuan at the latest.

This will also be the first commercial item in China's single department store with more than ten billion yuan.

In the 200 shopping malls ranking in 2015, Beijing SKP continued to become 7 billion 800 million yuan.

Shop king, which was also defeated by Hangzhou Tower in 2011, Beijing SKP became a single store champion in the mainland for five years in a row.

Beijing Business Daily reporter learned that from 2012 to the past year, Beijing SKP has made innovations on 5 floors.

In November 2014, four layers of women's wear and boutique women's shoes were converted to a more internationalized name, and changed from shinguang to Beijing SKP.

In February 2015 and July, cosmetics, clocks and watches and watches were remodeled.

In November 2015, women's wear and women's underwear area were reconstructed. On the eve of the Spring Festival, a new atrium and its surrounding brand appeared.

Fang Chao said that at the end of 2011, in the best period of SKP development in Beijing, the shopping malls decided to change. At that time, the pformation was also criticized.

In recent years, the development of high-end business has been under great pressure under the influence of relevant policies and economic downturn. At that time, the change of SKP in Beijing could not be accepted by all, especially in the first two years of the adjustment.

It has been revealed that the annual operating cost of hydropower in Beijing SKP is over 100 million yuan.

There is a big gap between Chinese developers' focus on business operation and foreign countries.

Fang Chao said that supermarkets in China's shopping centres could not expect to contribute much to the market, but hundreds of square meters of foreign supermarkets could have tens of millions of yuan or even billions of dollars in sales.

Fang Chao believes that the lack of real payment in China's commercial projects is also the main reason why China has been short of world-class enterprises.

In the past 150 years or more, the statistics of enterprises in the world have shown that there are about 900-1000 enterprises in Europe, France, Germany and so on, about 1200 in the United States, and more in Japan.

In China, which has a history of over 1000 years, there are only 5 such enterprises.

According to the survey of Jones Lang LaSalle, the total area of China's shopping malls is 83 million square meters, but only 10%-15% shopping malls reach international level.

China's retail industry has entered a period of rapid development, but the days of mass shopping malls are not easy.

"The preparatory period for shopping malls in foreign countries is usually three years, with a construction period of about two years.

Compared with foreign countries, the speed of domestic developers is very fast, often based on the feeling that this place can be built as a shopping mall.

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When communicating with peers, Fang Chao found that the shopping malls built in recent 7 or 8 years in Beijing Sanhuan seem profitable, but real data do not make money.

In the view of Fang Chao, low efficiency is a common problem faced by Chinese entity businesses. Commercial real estate has developed a lot in recent years, but the quality of development has not been improved synchronously.

"In 2014, the total development area of real estate was 500 million square meters, of which commercial real estate accounted for 200 million square meters.

With the development of urbanization, the proportion of commercial real estate in development is bigger. It has changed from real estate development to commercial platform in the past.

However, the problems also follow. The development mode of commercial real estate is extensive, and the quantity is not focused on quality.

In the view of Fang Chao, the result of extensive development is that the general benefit is relatively low.

"Last year and the year before, I inspected some commercial projects in China. I find that many businesses are unwilling to admit that they are inefficient and do not make money.

The gap between domestic and foreign commercial enterprises is 15-20 years.