Costume Design Exhibition GFDE201 Launched In Guangdong Fashion Week Series

In the evening of March 20th, the Guangdong fashion week was officially opened. As a highlight, Showroom Guangdong, the third Guangdong fashion design exhibition, officially opened in March 21st. It opened at the Xingang international fashion publishing center of Guangzhou textile and trading garden, and the vice president and Secretary General of the Guangzhou apparel Designers Association hosted the opening ceremony in March 21st.

Ceng Haiyan, deputy director of the Guangdong Provincial Commission of letters and exhibition industry service, Zhang Peihua, deputy director of the Bureau of Zhongshan clothing and apparel industry, Shaxi, Bu Xiaoqiang, President of the clothing and apparel industry association of Guangdong Province, executive chairman of the president of the clothing and apparel industry association of Guangdong, Ji Wenbo, President of the Guangdong Fashion Designers Association, and Ding Ning, Guangdong provincial council, executive director of the Guangdong Clothing Designer Association

Huang Hui, President of fashion fashion buyer Association, Yang Zhixiong, general manager of Guangzhou joint trading park investment and Management Co., Ltd. and other leaders, guests, fashion designer representatives and buyers representatives attended the opening ceremony.

The design exhibition will last three days and will be displayed in the form of professional SHOWROOM, bringing together more than 152 garment designers, nearly 10000 styled and multi-layered original clothing products, original accessories, original shoe bags, etc., for buyers to prepare for the market.

The organizers will also introduce commercial department stores, professional markets, industry organizations, buyers organizations, well-known brands, authoritative media, industrial capital, and e-commerce platform to carry out comprehensive and in-depth docking with designers so as to provide them with all-round support for industry, commerce, capital and communication.

Guangdong fashion week, one of the oldest fashion week in the world, has been set up for the first time since March 2015. The organizing committee has been working hard to create another fame and fortune outside Guangdong fashion week. SHOWROOM

Guangdong Province

Liu Yueping, President of the apparel industry association, Ji Wenbo, President of Guangdong Fashion Designers Association, and Ding Ning, executive vice president of Guangdong Fashion Designers Association, and other leaders and guests visited the designer brand.

Speaking at the opening ceremony, Ding Ning, executive vice president of Guangdong Fashion Designers Association, said that in recent years, domestic original designer brands sprung up like mushrooms. "Original design" has become a fashionable new order with the times.

Domestic cutting-edge designers focus on creativity, unique fabric research and development, and are good at shaping the brand aesthetic image with strong identification. It has injected a new trend into the market and is more and more recognized by consumers.

Ding Ning said that for original designers, the conflict between design and consumption and the acceptance of the market are challenges that can not be ignored, and are also urgent problems.

However, I am glad to see that 152 fashion designers have brought their original clothing products to show the strength of the local clothing brand in Guangdong. We expect to see more brands emerging in the future.

Ding Ning said in his speech that this is the best and the worst era.

For the original designer brand, the conflict between design and business and the instability of production supply chain are all challenges that can not be underestimated.

Designer brand needs more integration and support of industry resources at this time.

Paying close attention to the original design power of the local market, digging the design force of the new brand and making the booster of the times become the historical task of Guangdong fashion week SHOWROOM.

In his speech, Ding Ning also hoped that by building a platform for SHOWROOM, such a Guangdong fashion week, such a capital, business, industry, brand and designer resources, to truly realize effective links between original design and commercial landing, we should try our best to help the majority of fashion designers and designer brands to assume the future of Chinese clothing brands.

Design leads the industry, but design innovation is still a short board and soft rib for the development of Guangdong's garment industry. China apparel network reporter today learned from "Showroom Guangdong - the third Guangdong fashion design exhibition GFDE2016" that although Guangdong's garment industry is accelerating pformation, looking for new growth momentum and growth point, but the serious homogenization of products, overcapacity, insufficient supply to the market, and ineffective supply surplus still exist for a long time.

At present, the central authorities put forward the strategic decision of "supply side structure reform", and let the industry recognize the importance of "design innovation".

Here, "Showroom Guangdong" -- the third Guangdong.

GFDE2016, the responsible person of the organizing committee, also said that innovation is the important starting point and focal point for the garment designers to adjust the supply side structure.

Taking design innovation as the core, widely linking the entire industry chain and market demand, further promoting industrial restructuring and fashion culture innovation, and strengthening the extensive correlation between design and capital, culture, art, technology, life and environment, is also the source and direction of Guangdong fashion design exhibition GFDE2016's future innovation.