Fashion Never Stops. 2016 Guangdong Fashion Week Starts On The Pearl River Cruise.

On the evening of March 20th, when the fashion week in Shenzhen was in full swing, the 2016 Guangdong fashion week was officially launched on the Pearl River cruise ship on the magic miracle. By CO hosting the Fashion Week Organizing Committee and the new express, it was strongly supported by the fashion week co organizer Guangzhou Liuhua exhibition and trade center and the strategic partner Yang Yang International.

That night, under the leadership of Guangzhou's air landmark, Canton Tower, the Plaza Plaza, Victoria Plaza, Zhonghua square, Baicheng square, Guangzhou Liuhua exhibition and Trade Center, Guangzhou light textile trading garden, Guangzhou white horse clothing market, Guangzhou red cotton international fashion city, Guangzhou one horse Fashion Fair, friendship pants and Guangzhou fashion center of Guangdong Hainan Zhonghui Hui fashion center are synchronized to the 2016 Guangdong fashion week spring opening lights.

According to the organizing committee, the 2016 Guangdong fashion week spring is jointly sponsored by Guangdong apparel and apparel industry association and Guangdong garment designers association. The Guangzhou Liuhua exhibition and Trade Center, Guangzhou light textile trading garden, Guangzhou red cotton international fashion city and JEANSWEST International (Hongkong) Co., Ltd. are jointly sponsored to promote the commercialization of original design and enhance the urban fashion. It will be held on 20-28 March at the Guangzhou light textile trading garden, Xingang 82 international fashion publishing center and the 5 exhibition hall of Guangzhou Liuhua Exhibition Center.

In the speech, President Bu Xiaoqiang of the provincial Garment Association, the representative of the Organizing Committee of fashion week, said that the 18 fashion week in Guangdong has always been determined to keep forging ahead, following the laws of industrial development, closely following the industrial realities, and constantly innovating and improving to meet the needs of the industry. The fashion media, such as fashion designers, designers, brand buyers, models, investors and so on, will be perfectly integrated. The trend is equal to business and with distinctive Guangdong characteristics, and it will play an increasingly significant role as an industrial resource aggregation platform.

Yang Yang international designer support program helps fly design dreams

In this time

At the event, Yang Yang International formally launched the designer support program. The Guangdong apparel and apparel industry association and the Guangdong garment designers association will participate in and support the landing of the project.

Su Xiaoshan, chairman of Yanyang international, said in an interview that Yang Yang International was founded in the 90s of last century. As a window and platform to professionally serve high-end fashion apparel brands at home and abroad, Yang textile is highly praised by the industry for its professional printing and post processing.

The reason for launching the designer support plan is, on the one hand, from the demand for personalized products in the consumer market. On the other hand, it is also based on a deeper understanding of the predicament in the development of the designer's brand. It hopes to make every effort, more funds and resources, support the original design with solid support and support the designer to create the brand and expand the channels.

The president of Guangdong garment designers association said that more and more institutions like Yang Yang International have joined the ranks of promoting the commercialization of original design. This shows that the value of original design has been widely recognized, which is very important and meaningful for enhancing the international competitiveness of our original clothing design.

This year, Guangdong fashion week ushered in the 18 session.

The theme of "eighteen people's beauty" is not only a symbol of the youthful spirit of 18 years old, but also the magic of fashion brought to people.

The light of the whole city, led by a small waist, is like a shining medal for crowning the fashionable people in Guangdong.

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The modern expression of Chinese traditional elements Lin Jinliang "door god II" 2016 spring summer fashion conference

On the evening of the 20 day, as the first show of the 2016 Guangdong fashion week spring, China's top ten fashion designer Lin Jinliang, inspired by China door god, brought the "door god II" 2016 spring summer fashion conference.

This conference will return the cultural elements to the expression of visual noumenon, bringing the purest modern embodiment of Chinese traditional aesthetics.

As a continuation of last season's concept of door god, this breakthrough was made on the basis of "door god -I". It was deduced with a completely new metal sensation. The addition of the metal elements of the square and modern sense gave the door god a more possibility and plasticity. In terms of color, it was mainly based on single color, such as pure gold, silver and so on.

In the application of flower elements, the designer abandoned the original straightforward expression and turned to retro flower design.

Dress patterns are presented by modern technology such as bronzing, embroidery, digital printing, and so on. They are relaxed and witty, combined with fabrics of different materials, make traditional symbols unfamiliar in pure graphic language, give the Chinese door god culture an innovative breakthrough and continuity, and create an unprecedented new door God vision.

1. 2016 Guangdong Fashion Week - highlights of spring

2016 Guangdong Fashion Week - spring was co sponsored by Guangdong apparel and Apparel Association and Guangdong garment designers association, jointly sponsored by Guangzhou Liuhua exhibition and Trade Center, Guangzhou light textile trading garden, Guangzhou red cotton international fashion city and JEANSWEST International (Hongkong) Co., Ltd., and has been strongly supported by strategic partners, such as smart city, Yangyang international, China Yuzhou fashion industrial city and LOTI.

The fashion week will be held on March 20-28 at the Guangzhou light textile trading center, Xingang 82 international fashion publishing center and Guangzhou Liuhua Exhibition Center 5 hall. The events will include brand launches, designer launches, popular trend releases, theme concept shows, big coffee rostrums, designer SHOWROOM, college publishing, media theme activities, international exchanges, industrial chain docking and cocktail party Party.

As we all know, fashion week is an internationally recognized symbol of an international metropolis.

The development track of Paris, London, Milan, New York and other international metropolis shows that the formation of an international metropolis is inseparable from the fashion week, which is a platform that leads the consumption trend, promotes economic cooperation, strengthens cultural exchanges, and drives creativity and innovation. At the same time, fashion week has much more stimulating effect on other industries such as exhibitions, hotels, tourism, advertising, cultural and creative industries, and plays an important role in promoting the development of local economy.

In the busiest season of fashion, after watching modern New York, London's avant-garde, Milan's luxurious luxury and Paris's romantic elegance, Guangdong fashion week, which is famous for its "practical business and grounding", will further enhance Guangzhou's "international norm".

Here, what you can see is not only the sparks of creativity inspired by inspiration, but also the next season's commercial weathervane advocated by the major buyers. It is also the most fashionable expression of Guangzhou made to the world by the Millennium commercial city.

Xingang 82. gathered in Guangdong design force

As the most famous number in Guangdong fashion industry, the fashion landmark Guangzhou textile and trading garden "Xingang 82" will once again usher in the home of designers. The third session of "Showroom Guangdong GFDE Guangdong costume design exhibition" is still in agreement with buyers from Guangdong during the Guangdong fashion week.

This SHOWROOM has brought together 152 independent designer / designer brands to focus on the Guangdong design strength with their original clothing products and footwear accessories.

During this period, in addition to the designer's brand, such as Shang Gu, Conis, Ying He, Peina X1, Kai bin Chi, and designer He Jinlong and Yan Qiming, etc., it will bring a unique creative show. There will also be a big coffee Designer - Wen Wen Po personally teaching, bringing a special forum for the theme of "the development direction and commercial landing of fashion designers", the four mainstream trend of 17SS WGSN + fabric analysis, and the expected SHOWROOM closing ceremony and the 82 Xingang designer carnival, and will issue a series of Fashion Awards.

It can be said that design power is the accelerator to promote the development of fashion industry, and Guangdong design is now unique and common practice.

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Guangzhou Liuhua Exhibition Center 5 hall staged innovation and integration, cross-border + Mashup

All embracing and pioneering spirit have always been the important productive forces of Guangzhou.

During this season's Guangdong fashion week, Chinese art Zan China ArtBattle brings you to the tide Party of T tattoo art with the Hollywood Blue Tatoo. There is no rules, only the unruly stubbornness.

In addition, a cross border mix of animation and fashion, the original two dimensional world also has the fashion figure, when the familiar cartoon character changes to the fashion to play the T stage show, you also can recognize them? Certainly, besides the fashionable activity, the fashion week also must provide the platform for the industry development to think collision. The Guangdong clothing industry "13th Five-Year" development planning seminar will interpret the national textile and clothing 13th Five-Year plan outline, converge the government, the expert, the entrepreneur intelligence, discusses the Guangdong clothing industry "13th Five-Year" the development plan, studies the national policy how to fall in Guangdong.

As a grand axis drama, "City Pictorial new forces Award" 2016 Guangdong fashion week spring closing ceremony, the annual cutting-edge design elements gathered in a grand ceremony to express, so as to extend the next quarter of the clothing creative.

At the same time, it will create a zero distance communication platform for designers, communicators and consumers to promote the balance between fashion trends and business and audiences.

All of this will be staged at Guangzhou Liuhua exhibition and Trade Center.

Guangzhou Liuhua exhibition and Trade Center is famous for holding the 100 Canton Fair, as Guangzhou city.

The central building area is 202 thousand square meters.

Today, the splendid Guangzhou Liuhua exhibition and Trade Center has been pformed into a new complex based on high-end clothing trade, which combines commerce and exhibition, fashion publishing, catering and entertainment, and financial services. It will revive Liuhua's prosperity and create a new landmark of fashion.

Two. The economic operation of Guangdong's clothing industry in 2015

In 2015, faced with all kinds of difficulties and problems and difficulties, Guangdong's garment industry still maintained steady development. The pformation and upgrading of the industry were advancing in an all-round way, the overall quality of the industry has been improved, and the pace of value innovation has been accelerating. The whole industry presents a new trend of innovation, pformation and development.

(1) economic operation of garment industry in Guangdong Province

1, production: the growth rate is slowing down.

According to the statistics of the National Bureau of statistics, in 2015 1-12, garment enterprises in Guangdong above Designated Size reached 6 billion 585 million in total, accounting for 21.36% of the total volume, an increase of 2.47% over the same period last year.

Among them, 3 billion 560 million knitted garments and 3 billion 25 million woven garments, respectively, increased by 1.1% and 4.08% respectively compared with the same period in 2014.

2, export situation: against the trend to rise and thrive.

In 2015 1-12, Guangdong exported garments and accessories 39 billion 974 million US dollars, accounting for 22.72% of the whole country, an increase of 9.09% compared with the same period last year, which is higher than that of the whole country (-6.35%).

3, investment situation: recovery growth.

According to statistics of the National Bureau of statistics, in 2015 1-12, the textile and garment industry in Guangdong actually completed investment of 75 billion 775 million yuan, an increase of 28.87% over last year.

The number of construction projects in this year was 1684, an increase of 22.47% over the previous year, and 1447 new projects, an increase of 33.86% over the same period last year, and 1367 completed projects, an increase of 23.15% over the same period last year.

Jiangsu, Shandong, Henan, Zhejiang, Jiangxi and other provinces are quite active in investment, ranking the top five.

Compared with several other clothing provinces, Guangdong's textile and apparel fixed assets have been ranked in ninth and tenth places in the past four years, but the total investment has been keeping two digit growth. This shows that the fixed assets investment in Guangdong garment industry is gradually increasing, and this year's ranking has increased, from ninth to sixth.

4, economic efficiency: low inventory and high loss.

In the 1-12 month of 2015, the main business income of 4471 textile and garment enterprises above Designated Size reached 525 billion 700 million yuan, an increase of 5.93%, which was higher than the average level of 4.94% of the whole country.

At present, the number of deficit enterprises has reached 14.29% (slightly higher than 13.21% of the country's deficit) in the enterprises above Designated Size, and the deficit of loss making enterprises increased by 17.18% over the same period last year, much higher than the average level of -9.36% nationwide.

Inventory fell 1.6 percentage points year-on-year, lower than the national growth rate of 2.89%, and the lowest increase in all clothing provinces.

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(two) development characteristics of garment industry in Guangdong Province

1, the capital market Guangdong clothing sector is rising vigorously.

The performance of Guangdong clothing enterprises in the capital market can be summarized as good foundation, late start and obvious advantages.

At present, there are about 16 clothing enterprises listed in Guangdong, including 1 Shanghai Stock Exchange (Ge Lisi) and 8 Shenzhen Stock Exchange (calnddi Road, search for special, Kaiser shares, fuanna, Saturday, Hui Jie shares, blonde Rabbi, Bai Bao Long), 6 Hong Kong Exchanges (Ke Eli Till, urban beauty, Casa Tianjiao, CABBEEN, BELLE international and Changxin International), as well as vip.com, a vertical apparel supplier listed on the New York exchange.

With more and more Guangdong clothing enterprises visiting the capital market, the Guangdong plate is rising vigorously. As a traditional clothing Province, there will still be more high-quality Guangdong clothing enterprises entering the track of capital market.

Such capital operation has already had a far-reaching impact on the industry structure, bringing the chain reaction of the whole industry.

2, the opportunities brought by the Internet + to the garment industry.

As one of the backbone of clothing e-commerce in China, the rapid development of clothing e-commerce in Guangdong has attracted wide attention.

First of all, Internet brands are growing rapidly, and traditional enterprises are catching up.

Among the famous brand names in the country, Guangdong's Yin men, kerrill, Chu language and OOSA have become well-known brands. They have made rapid progress in just a few years. At the same time, traditional clothing enterprises have begun to develop network sales channels and have shown strong momentum of development. Camels, JEANSWEST, Europe, Gloria, brother and Jeep are among the best.

3, the industrial structure accelerated and the quality of the industry was obviously improved.

The industrial layout is optimized. From the Pearl River Delta to the East and west of Guangdong and Guangdong, from the province to the emerging economies, the garment enterprises carry out the allocation of the global resources according to the principle of the market allocation of resources, and realize the internationalization of the industrial elements.

Industry collaboration is becoming more and more close. Through cross-border combination and diversified development, the integration of various links in the industrial chain has been speeded up, and the creative chain and value chain have been created in an all-round way. The industrial ecology of large and medium-sized enterprises has been formed, and SMEs have been specialized, refined and special.

With more and more Guangdong clothing enterprises landing in capital market, such capital operation has already had a far-reaching impact on the industry structure, bringing the chain reaction of the whole industry. The capital market of merger and consolidation is very good, almost daily in and outside the industry.

For example, he bought German high-end women's clothing brand Laur L, and city beauty bought Ordifen, a famous underwear brand, and found it in the strategic investment of EMMAN and elementary language. He also invested one hundred million in the designer support program and the thousand city store plan.

4, new channels and new business models have become hot spots in the industry.

Over the past four years, with the personalized and diversified consumption becoming mainstream, especially the younger generation has preferred the fashion brand goods and services that embody personal characteristics, mass customization has sprouted and developed, and the corresponding intelligent manufacturing has also entered the process of technological pformation of garment enterprises, and personalized design and designer brand are booming.

Guangdong's active representatives in this field include Evo, ISDA, and a large number of designer shops and SHOWROOM.

5, the clothing professional market has entered a new round of "positioning battle".

Guangdong is one of the most concentrated and developed provinces in China's apparel market. In the past four years, various garment professional markets in the province have been actively exploring and practicing pformation and upgrading.

For example, the Guangzhou white horse clothing market achieves brand upgrading by establishing brand access system, offering white horse lecture hall, providing training services, innovating marketing, holding procurement festivals, organizing national exhibitions and exhibition marketing, etc. the Guangzhou red cotton international fashion city promotes the brand competitiveness through the international and seasonal professional market building mode, guides the brand to pay attention to original design, and pays attention to brand culture; Guangzhou professional market, such as one horse clothing Plaza, Guangzhou one avenue, Guangzhou world trade clothing city and so on, has also made bold attempts on the road of pformation and upgrading.

6, the regional brand of industrial clusters will create new changes.

Holding the sub category exhibition was once the rule of industrial cluster's regional brand promotion and promotion. However, with the pformation of the industrial development situation and the gradual succession of the second generation of enterprises responsible persons, they have begun to explore new development models.

For example, a famous Chinese cowboy clothing town - Junan, adopting the innovative exhibition mode of "please come in and go out", through a series of activities throughout the year; and the Chinese women's clothing Town, Humen, will also hold the 19 China (Humen) International Fashion Fair extended to the fashion week category; the famous Chinese leisure clothing Town -- the "China Garden City fashion industrial city", which is built by Yuanzhou, has set sail on the dream, and the industry tug of development mode has entered the implementation stage. Zhangcha, a famous knitting town in China, has made a bold attempt in the cross-border development of the clothing industry and the technology industry. Technology and clothing are helping Zhang Chahuan to give new core competitiveness.

Since last year, the central government has issued various industrial policy guidance documents to promote the pformation and upgrading of China's economy. This has provided greater market space and development direction for the development of the garment industry.

It can be said that the apparel industry is facing an unprecedented policy dividend period, and it also poses higher challenges and requirements for the pformation and upgrading of the garment industry.

stay

In full swing, the 2016 Guangdong fashion week was officially launched on the Pearl River Cruise in the magic of fresh flowers, and was co sponsored by the Fashion Week Organizing Committee and the new express. It was strongly supported by the fashion week co organizer Guangzhou Liuhua exhibition and trade center and the strategic partner Yang Yang Guo.