The Big Wave Cup 2016 Will Open The Next Five Years.

Five years, it is a tireless exploration of Oriental culture and a new pattern.

In the past five years, the "big wave Cup" has come from the "top of the world" to the only "influential East" line.

The competition has already established a set of industries and

The design system of value, and activate the creative thinking, cluster pformation, cultural precipitation and brand communication through the language of design.

In 2016, the big wave cup will open for the next five years.

In March 20th, during the Shenzhen fashion week, the 2016 "big wave Cup" Chinese women's dress design competition was held at the happy coastal blue-ying Bay Hotel in Shenzhen overseas Chinese town. The sixth big wave cup design competition of "the wisdom East" was officially launched.

It is reported that the competition is sponsored by the Shenzhen Municipal Commission of economic and trade and information, Shenzhen Longhua New Area Management Committee and China Textile publishing house, and China fashion magazine, Shenzhen garment industry association and Shenzhen Longhua new area big wave Fashion City Service Center.

Five years of gorgeous pformation

In 2011, the docking of industry and media resources sparked sparks.

At that time, the Shenzhen big wave garment industry base with strong industrial strength and the Chinese textile press with book resources, such as book publishing, industry magazine "China dress", popular fashion magazine Xinwei, and strong resource integration capability, joined hands to promote the birth of the "big wave Cup" Chinese women's costume design competition.

From the 624 entries of the first competition in 2011 to more than 1200 in 2015, from contestants from mainland China to overseas countries and regions such as Europe, America, Japan and Korea, and Hongkong and Taiwan, from the strong jury of designers, teachers and senior media members to the judges of professional plate making companies, from single assessment mode to online voting, online and offline integration; from awarding prize winners to certificates, and sending them to the British Academy of art and design, Taiwan; from joining the post guidance review session to the corresponding career planning for potential and excellent design players, from the selection of clothing design talents to the platform of designers and enterprises docking.

"Big wave Cup" has been thinking about how to better promote China's design strength, and promote the docking of design talents and garment industry.

In the past five years, the "big wave Cup" has not only contributed to the upgrading of Shenzhen big wave clothing base to the big wave fashion creative city, but also contributed to the "fashion Silicon Valley" of the high-end talent gathering and exchange cooperation between Shenzhen and even the whole country's fashion industry. It has also made more people realize that the "women's clothing industry is a creative and cultural industry".

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"Wisdom" detonating industrial innovation

Today, with the rapid development of the fashion industry, the "big wave Cup" is also changing along with the industrial changes.

Since China's economic development has entered a new normal state, China's clothing industry has experienced the pain of adjustment and pformation.

But this period is also the time for enterprises to calm down and refocus on the essence and origin of the consumer goods industry.

At the same time, the maturity of wearable device industry has penetrated into every aspect of consumer life, and has sounded the charge for the combination of intelligence and fashion.

Therefore, the theme of this competition is "wisdom East", which aims to guide all competitors' innovative design to start from meeting the needs, and combine the oriental culture gene to open the intelligent mode.

With the new technology and technological means, we should use the concept of sustainable development to perfect our self creation language and reflect "wisdom" in the East.

Bonus doubled to encourage original design

In order to encourage the development of original design and inspire young designers to pursue the dream of design, the organizing committee has made major adjustments to the award mechanism and the selection process this year.

2016 the "big wave Cup" substantially increased the bonus quota, raising the champion's reward from fifty thousand yuan last year to one hundred thousand yuan, and will also get the opportunity to further study at the Saint Martin Art Institute in England.

The corresponding silver and bronze prizes increased from thirty thousand yuan and ten thousand yuan last year to fifty thousand and thirty thousand yuan respectively.

The new award mechanism not only reflects the importance of "big wave Cup" to original design, but also shows the desire for talents in the gathering place of big wave clothing industry.

At the same time, this competition also put forward a new design proposition for all competitors: first, subdivide and clear the target consumers of the design works; secondly, increase the analysis of the future trend, take into account the functions of the human body in all kinds of sports; third, from the fabric to the process, appropriately add digital printing, 3D printing and other high-tech applications; fourth, appropriately reflect and interact with other internet intelligent technologies.

In the setting up of the details of the competition, the organizing committee has also adjusted the composition of the judges according to the new positioning. Apart from inviting professional designers, experts and experts in the market, the new designers and "net red" are invited to be the competition judges this year. They will review the works from all aspects of professional design, fashion trend, business market and international perspective, and dig out potential designers who can guide fashion consumption.

Oriental philosophy leads the world trend.

To the world, the "East" has mysterious beauty.

The "big wave Cup" is based on the forefront of the development of Chinese women's clothing. Shenzhen, combined with the oriental culture, continues to advocate the heritage and innovation of the Orient and traditional Chinese culture and elements, let the oriental culture dialogue with the world culture, and share the creativity of Oriental culture with designers. This is also one of the important reasons for attracting more and more overseas competitors.

2016 the "big wave Cup" continues to deepen international development, and cooperate with more European and overseas fashion design institutes to attract outstanding designers to participate in the competition.

The value of the competition lies in that it leads the world trend with oriental philosophy and becomes the platform for Chinese local design to voice the world.

Five years is a milestone in the "big wave Cup".

In 2016, the big wave cup will open a more mature five years.