The First Sino Dutch Fashion Dialogue Was Held In Shanghai

On the occasion of the visit to China by the Holland fashion industry delegation, the Consulate General of Holland has jointly organized the first "CROSS Sino Dutch fashion dialogue" industrial forum jointly with the Donghua University of Shanghai.

Ai Xiaoan, Consul General of Holland, delivered the opening speech for the Sino Dutch fashion forum. She hoped to build an omni-directional dialogue platform for the Sino Dutch fashion industry.

The forum is divided into 3 keynote speeches and 3 channel marketing sub forums. From the online and offline channels of fashion retailing, market strategic planning and cross border trade legal support, we will focus our minds on the pulsation of the Sino Dutch fashion market, and provide a more professional and broader perspective for Sino Dutch fashion to effectively launch market cooperation.

This forum has invited the fashion industry elite of China and Holland to gather together.

The guest speakers include the famous fashion brands in Europe such as Holland, C&A and Suitsupply.

Platform Taobao global purchase, Xiao Hong book, etc., the founder of domestic boutique shop, fashion marketing and fashion media professionals.

In addition,

The 20 Holland fashion brand representatives invited by the Consulate General also attended the event. They are based on different fields of Holland fashion industry, including the high-end brand Carat23 leading the technological innovation of luggage, the Amsterdam tidal brand MAYN created by the award-winning designer Maja Podrug, and the Rotterdam high-end children's clothing design brand, Jow Junior, which is custom made for the princess of Holland.

Among them, 5 invited Holland fashion companies were invited to give keynote speeches in the forum, analyzing Holland fashion from all aspects of clothing design, footwear and jewelry innovation.

In 2015, China's fashion consumer market revenue reached 113 billion yuan.

China

The demand for high quality fashion brands has gradually increased, which has further promoted the structural adjustment of China's fashion consumer market.

The demand for innovation and personalization is increasing in China's fashion consumer market in pition.

Such a trend also requires the layout of foreign brands in China to be more "grounded".

Under such a trend, many brands choose the way of online and offline development, which not only guarantees the display of brands by physical stores, but also opens online shopping centers according to the change of consumers' habits.

For example, C&A, a well-known brand in Holland, has entered Tmall mall and plans to open 100 stores in 25 Chinese cities in 2017.

The famous Holland men's clothing brand Suitsupply also set up Suitsupply Chinese e-commerce online in April 15, 2013.

The growing Chinese fashion market is showing more and more distinct characteristics, and it is also pregnant with more and more possibilities.

This fashion dialogue between Holland and China will also deepen the discussion and cooperation between Chinese and European fashion in channel and brand marketing.

China's fashion market has become one of the most important fashion consumer markets in the world, and the change of consumer demand has raised more requirements for foreign brands that are or will soon enter the Chinese market.

Bain's survey of China's fashion consumer market in 2015 shows that if foreign companies want to win Chinese customers, they must strengthen their price system flexibility, adopt a more active market strategy, and focus more on fashion content itself.

How to make market strategies for Chinese customers of different groups according to local conditions will become the key to the layout of foreign brands.