How To Implement The Supply Side Of China'S Children'S Clothing Industry?

With the full liberalization of the national second child policy and the proposal of the "supply side" reform at the central economic work conference, what is the current situation of China's children's clothing industry, which has been regarded as the "fast growing cake" of the garment industry? How to implement the supply side reform of children's clothing industry? What are the problems that need to be solved in the future development in the face of complex and changeable situation?

March 17th, the second China

The Development Summit Forum was successfully held at Shanghai National Convention and Exhibition Center.

This forum is hosted by China Fashion Association and China Textile Magazine. The China clothing association children's wear Specialized Committee and children's wear magazine magazine co operate with Zhejiang Semir Fashion Co., Ltd. and Shanghai Toyama Sewing Machinery Co., Ltd.

At the forum, leaders and representatives of Chinese clothing association, famous brand organizations, well-known children's clothing enterprises, Internet industry and other related associations have gathered together to explore the healthy and sustainable development of children's clothing industry.

According to the relevant data of the National Bureau of statistics, in the past three years, the clothing industry has encountered certain market bottlenecks, but children's clothing still maintained an average growth rate of more than 25%.

In 2014, the children's wear industry in China broke through the 140 billion mark. By the year 2015, children under 14 years of age should have exceeded 300 million, the clothing products and clothing products of infants and the related consumption volume, and the total market capacity remained above 200 billion yuan.

In this regard, Yang Jinchun said, in the process of children's clothing development space is large, many opportunities, but also a large number of variables.

For the basic consumer industry such as children's clothing, the core is how to keep up with, adapt to and meet the change of consumption, and constantly developing and launching good products is the key.

"Making children's clothing in China, we have the best industrial chain and the largest market in the world.

Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, how to build a new pattern of children's clothing industry, reconstruct new development advantages, and expand from cost scale expansion to value creation.

The quality and safety of children's clothing products has always been a matter of great concern to consumers.

Wang Jianping, general manager of China market department, Intertek, general manager of Tianxiang group Shanghai Tianxiang medical laboratory, believes that with the development of science and technology, the improvement of people's living standard and the enhancement of environment, health and quality safety consciousness, the quality and safety of children's clothing has become the focus of attention of all parties.

Wang Jianping suggested that from the perspectives of laws and regulations, standards, market supervision and spot checks, quality and safety risk monitoring and market recall in Europe and the United States, we will analyze and judge the current situation of the quality and safety of Chinese children's clothing products and the focus of consumers' attention to the quality and safety of children's clothing, so as to effectively enhance the control and control ability of the quality and safety of children's clothing products.

Qi Junhua, the brand director of Zhejiang Semir apparel Limited by Share Ltd Barbara brand center, believes that good products are the foundation of all brands.

To a certain extent, marketing is a process of communication with consumers. At the same time, we must solve psychological problems. The first step in marketing is to have a good understanding of consumers.

Turning to the changes of consumers, the opening of the consumer environment, the enrichment of social scenes and the change of prices and practical consumption, Qi Jun Hua analyzed, "in the process of building brand, we should pay attention to the influence of the community on the whole marketing, strengthen the importance of intelligent search, give full play to the effect of the fans brought about by the media, and increase the understanding of the functional products to the brand.

On the basis of their own situation, we should consider the price factors, understand consumers and analyze consumers.

In addition, the most important factor is to return to the product itself.

"If we continue to rely on relatively backward production methods, our advantages will be further lost.

It's the next thing we want to do to brand, design and master the core technology. "

Zhang Jiayong, director of marketing department of Pml Precision Mechanism Ltd in Toyama, Shanghai, believes that the whole process of production and the supply chain will eventually return to the essence.

"This feeling is very deep. When we visited our customers, we found that sewing equipment as a link in the production process was not taken seriously in many enterprises. We just regarded it as a simple tool, and precisely these tools affected the quality of clothing and the process of garment manufacturing to a certain extent."

Yang Jinchun stressed that with the development of China's garment industry in the past decades, although children's clothing is a new blue ocean, there must be twists and turns in the course of its development. The future will not necessarily maintain high growth in the long run, but it is worth looking forward to. It depends on how each enterprise does and details decide success or failure.

We should join hands to strengthen the inner strength of children's clothing industry.