Nike'S Global Orders This Year Rose 12% Over Last Year.

Recently, the United States

Tycoon

Nike reported third quarter earnings. Data showed that the company's revenue in the third quarter was slightly lower than expected, and revenue rose 8% to $8 billion 30 million in the first three months of February 29th. But the profit exceeded the expected target, the profit rose 20% to 950 million dollars and diluted 55 cents per share.

Nike's earnings per share in the third quarter were 6 cents higher than analysts forecast 49 cents, but sales of $168 million were lower than analysts expected.

After the news, Nike shares fell 6% to $60.98 per share.

Nike CEO Mark Parker said that the foundation of the company's success and the biggest competitive advantage of the company is Nike's initiative. It enables Nike to accelerate growth and enhance the company's flexibility, while also allowing the company to go through many market fluctuations and maintain a sustainable business development momentum.

It is because the company has the initiative, and Nike is sure that it will bring more surprises in the future.

Mark Parker stressed that the status of Nike is the best in history. Whether it is the management team or the creative team, it is the best talent in the industry. At this stage, the industry is changing very rapidly, and they will seize all the opportunities.

According to Mark Parker, Nike ID launched a series of new products and cooperation series last week to bring fresh elements to the market.

In addition, Nike acknowledges the hiring of rival Under Armour.

Dave Dombrow, senior vice president of the Department, who joined Under Armour in 2010, served as senior vice president of design at UA, and led all UA shoes and accessories design, such as NBA star Stephen Curry's design team.

He also served as a designer of Puma and GBMI, and was also a designer of Nike from 2000 to 2003.

However, due to the non competition provisions in the industry, Dave will not take over the job until 2017.

Nike's gross profit margin in the third quarter was 45.9%, which was basically the same as the same period last year. The average retail price and the growth of retail business offset the impact of exchange rate.

Nike spokesman said that the company's global orders this year rose 12% over last year, and the effect of excluding the exchange rate was 17% higher than last year.

The continuous growth of orders indicates that the power of Nike should not be underestimated. Even if the share price has dropped sharply on Tuesday, the market value of close to US $103 billion 900 million has kept Nike company firmly at the top of the sports brand.