What Are The Reasons That Affect The Sales Of Shoes?

Someone asked, "affect one.

What are the reasons why sales are good or bad? "Xiaobian analyzed the following elements from the perspective of shoes themselves.

1, style design

The design may cause your shoes to be difficult to sell.

But the problem is, we can't make everyone like their shoes, and sell the shoes that the customers do not like but are suitable for her shoes. That's the real thing.

You may ask, what if someone doesn't like our shoes? First you have to know the original story, then identify with the customer's wearing habits, and learn to guide the customers to change her dress habits.

Reference template:

"Sister Wang, maybe you used to wear light colored shoes before, so it's not normal at the beginning. It's normal, but I think your skin is clean and white, and your bright shoes will look good.

Why don't you try it on and see the whole body?

How?

2, price

Quite a lot

Once the performance is bad, let's talk about the price.

If you sell all the shoes of the price, don't you sell special shoes?

Of course, when ordering, we must determine the price of our products according to the location of the local business district.

But in terminal sales, Xiao Shi found that many times it was not too expensive shoes, but shop guide shopping for high priced shoes without sales experience, lack of confidence, do not know how to persuade customers to buy.

Therefore, shoe stores should strengthen training for employees and provide more valuable services.

3, sales node

A lot of shoe shops often have such a situation: a shoe is pushed early, the try rate is OK, but the purchase rate is not high, and the style that can be withdrawn is delayed, resulting in product inventory.

Therefore, shoe stores should do a good job of controlling the cargo bands on the sales nodes, and regularly check the goods to see if there is any money that has not been sold for a month. Withdrawal of goods should be withdrawn. Do not sell the sandals for sale because you sell the sandals. Then, in order to sell the autumn list, the winter money is left behind; in order to sell winter money, spring shoes are left behind.

Go all the way, vicious circle.

4, sales rhythm

Why some shops sell well, and some stores sell badly, which is also related to the rhythm of sales.

If the shop sells fast in spring, summer cool will naturally get early, and it will also be beautiful. Autumn shelves will also be on the shelves in a timely manner, and it will also be clean. Winter boots will go into stores immediately.

Finally, the remaining spring shoes and Qiu Shan were thrown away in 1 and February.

Nowadays, many retailers often neglect the control of sales rhythm when controlling the shops, and controlling individual products are often out of control. This is very fatal.

5. Collocation

The combination of goods has a direct impact on the late rate.

Therefore, when ordering shoes, you need to consider the compatibility of the shoes.

We often find that the same customers, different shopping guides to explain the collocation, shopping guide to buy a pair of shoes did not buy customers, shopping guide B shoes with customers to buy, this shows that store manager / shopping guide to customers need to improve the ability of fashion collocation guidance, to improve sales and orders.

6. Quality

No matter what the situation is, as long as the quality of products has problems, stores should give customers satisfactory after-sales service, improve customer loyalty and repeat purchase rate with good service.

Conclusion: whether a shoe sells well or not is not only a reason, but a shoe shop should quantify these factors and actively resolve them according to the situations and problems that arise, and resolutely implement them so as to make the sales performance steady and win.