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    What Grade Can You Reach The Store Manager?

    2016/3/22 12:17:00 47

    ProductsMarketsMarketing

    Look at what level you are in now.

    First class store manager: wait for the door.

    The manager of this section is basically waiting for customers to come to the door, not to take the initiative to collect business opportunities and visit customers. All income comes from customers' door-to-door or phone calls. Such a store manager basically fails to perform well and is panned by the company.

    Two grade Shop Manager: go out

    The manager of this paragraph knows that as a salesman, diligence is the first day, and the head of the store has the spirit of perseverance and perseverance. The shop chief, like a sportsman, is not afraid of failure, even at the end of the day.

    Three grade Store Manager: do input

    The manager of this section knows that professional business knowledge and product knowledge are the skills of survival. He knows that he spends time and even spends money to learn and build himself. He believes that the main source of income is interpersonal relationship and company.

    product

    Pay attention to product characteristics and tend to customer users.

    Four grade Shop Manager: plastic value

    The manager of this section shifted from selling to selling.

    market

    We should use market means to explore business opportunities, shape the value of the company's products, and make good use of marketing promotion, seminars, product discount and other means to enable customers to take the initiative to purchase.

    Five class store manager: make a plan

    The manager of this section realized that human relations, product value and market activities had not been able to get rid of the "knowledge-based" customers, and the customers already had obvious individual needs.

    Blindly selling products, so that customer needs to meet their products can no longer solve customer problems.

    At this time, we must form a personalized solution according to the needs of customers.

    Grade six store manager: Consultant

    The manager of this section has provided professional advice and solutions and value-added services from a professional point of view and from the perspective of customer interests.

    So that customers can make the right choice of products or services and give full play to their value.

    In this way, customers' feelings and loyalty to the brand providers of products or services are established, which is conducive to further developing the relationship.

    Marketing

    To achieve long-term stable cooperative relations.

    At this stage, the store manager has been able to understand target customers, select target customers, eliminate customer's resistance psychology, show intimacy, and let customers take the initiative to purchase at the most appropriate time.

    Effective opening, orderly inquiry, sincere listening, professional briefings, strategy negotiations, and candid treatment rejection.

    Seven grade Store Manager: do business

    The manager of this section, taking the customer as the center, is a customer long trusted friend. Whether it is a big customer or a small customer, it carries out the whole life cycle operation, paying special attention to the promotion of the old customers, digging the old customers' internal needs and creating new business opportunities.

    At the same time, we should not forget to excavate business opportunities of potential new customers, and "Lurk" around new customers with growth and needs, actively build relationships and understand needs, and prepare for future customers.

    Eight level store manager: making process

    The manager of this section is familiar with the customer's purchasing process, and according to the customer's case, the process corresponds to his sales process, helping customers imagine their products or solutions can help customers achieve their goals and solve problems, and have been able to achieve benevolence, righteousness, courtesy, wisdom and trust.

    First, standing at the angle of helping customers, we know that customers are willing to buy those who are sincere and capable.

    Secondly, we should become friends with our customers, understand the organization of our customers, understand the objectives of the key people, understand the likes of birds of a feather flock together, and share the crowd.

    Third is to respect their customers, know first diagnosis, prescribe, learn to listen and ask questions.

    Fourth, we should first seek the same with professional knowledge and market knowledge, then show our differences and get the recognition from customers.

    Fifth is to be a trustworthy person, knowing that trust is equal to sincerity and ability, cherish the customers who make a deal, and decide to be a client's forever partner.

    Nine class store manager: bring the team

    They know that a person's strength is not good, he is an excellent salesperson, but only one person can not complete the task. He must create a team that can win the battle, reproduce himself, reproduce his achievements and do coaching management. At the same time, he knows that the team must succeed in achieving a unified goal and values, and establish an effective performance appraisal system to achieve the survival of the fittest and ensure the vitality of the team and the power of winning the battle.

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