Daily Logistics And "Fast Track" Into Instant Freight Market

Haier

Recently launched the crowdsourcing city freight pport product "daily fast line", breaking the original service scope of enterprise users (B), opening the consumer (C) end entry, formally entered the real-time city freight market.

Daily logistics upgrade car small and micro City Service

In recent days, the logistics upgrading of its crowdsourcing freight platform "car small and micro" has independently split up the city freight service in the "small and micro" platform, and has launched a new line of freight pport products on the same day, providing the last mile and large freight services for businesses and individual users.

In the first half of 2014, on the day of logistics, the crowdsourcing platform "car small and micro", integrated social vehicles to provide freight services, and built up a large commodity freight platform with the advantage of operation system, snatch system and settlement system.

At present, the Japanese logistics has integrated 90 thousand trucks with the help of cars and small businesses. Combined with the original store system and logistics outlets, its home appliances and furniture delivery synchronization service has covered 2610 districts and counties nationwide, serving Tmall, Jingdong, millet, Lenovo and other business customers.

With the accumulation of vehicle resources on crowdsourcing platform, the daily logistics has upgraded the original city freight service and launched the "Sun Shun Shun line".

The reporter summed up the four changes in the service of the sun Shun Shun line relative to the vehicle's small and micro platform.

(1) the scope of services: the car and the small city provide inter city freight and inter city freight;

(2) management mode: Car Xiao Wei adopts franchisee mode all over the country; and the Japanese Shun Shun express line adopts the franchise mode in the cities such as the North Guangzhou and other core cities, such as direct battalion, two or three line, etc.

(3) order source: the car is only serving the enterprise customers; the order of the sun Shun express can come from the enterprise, or can be directly placed by consumers through the APP and the official website.

(4) the nature of service: the car only provides contract type freight service, and the sun Shun express line meets the two demands of contract type and instant freight.

It is worth noting that since the early days of the online express line, the service has been divided into two categories, namely, "intra day" and "home appliances". Users can choose corresponding services before placing orders.

Among them, "within" has been opened in nearly 70 cities nationwide, and the "home store delivery" service is currently only available.

It is in trial operation stage.

Follow up, by the small and micro intercity freight upgrading of the Japanese Shun main line is also about to come out.

Open C only to dig profit space?

Insiders said that at present

The size of the market is 800 billion yuan per year, and the volume of the Internet freight platform is only about 10%. Although some companies have been forced to withdraw from competition due to capital and executive power, there is great need for powerful enterprises to develop and support them.

Is the logistics of Japan one of them?

(1) the new product takes advantage of its original business capacity, that is, large cargo pport, with low development cost.

(2) a large number of drivers and network resources, scheduling and service management imagination.

(3) the C terminal needs to move goods, send furniture, furniture and household appliances to the demand.

A person who is close to Japan logistics has revealed that there are two reasons for the upgrading of the same city's freight business. The first is to see the market share of the C terminal freight business. On the one hand, it is considering the consideration of profits, hoping to reduce the proportion of strategic customers and expand the profit margins.

"Compared with large-scale contract type orders, the profit margins of low frequency and personalized freight pport are much larger."

According to the reporter's understanding, the home appliances delivery service will be the main source of profits.

It is reported that the two services of the Shun Shun express line adopted different charging standards.

According to the traditional kilometres, the cost of "home appliances" includes three items: pportation, delivery and installation.

Among them, the goods charge is charged by 430-260 yuan according to the size and specifications of the household appliances, and the installation fee is charged by 30-480 yuan according to the difficulty of installation.

Those who believe that the future of Shun Shun express is likely to be positioned in the high-end city freight service.

"When logistics is too large to enter, it will be able to smoothly enter the house by temporarily disassembling the door of the customer, which requires the accumulation of professional personnel with high technical requirements. This is the invisible advantage of the" Sun Shun Shun "line.

He predicts that the Japanese Shun Shun line will help brands and businesses complete the two distribution and the last mile distribution of goods and provide multi-dimensional and personalized delivery services for consumers by virtue of the three advantages of network layout, multi vehicle models and professional installation personnel.

Can the sun speed line get rid of the tight encirclement?

The reporter understands that there are many similar freight products on the market and the daily express line, including the cloud birds that only serve the enterprise customers, the first delivery of goods and personal freight services, the 58 express and the blue rhinoceros, which are starting from small businesses and personal instant freight. At present, all kinds of platforms have entered the competitive stage of fine operation: the blue rhinoceros charges the estimated route, avoids causing additional expenses to customers due to uncertain factors such as traffic jams, and sets an independent charging standard for the moving service. The cloud bird has worked with many SaaS and logistics enterprises to expand the order, while improving the service efficiency by means of technology.

Facing the market competition, although the Japanese express line has its specific advantages, it also faces certain difficulties.

(1) service type is difficult to switch: contract type freight and instant freight are different, the former is fixed on line and time, but the latter is the opposite.

Therefore, the real-time freight pport in the judgment of order position, scheduling and other aspects of the technical requirements are higher than the former.

(2) the original driver is difficult to mobilize: the original enterprise has enough orders, the service time is fixed, and the driver's work is relatively stable.

In the case of supply and demand balance, it is difficult to break the driver's original work form with immediate order.

(3) two orders are difficult to balance: once a driver is inclined to undertake low-frequency orders because of the higher income of low frequency orders, the original business capacity will decline, and the supply and demand of power supply will be more difficult to balance.

Insiders have speculated that day logistics is not going to increase consumer access, but today's opening up is only a complementary service type for its city, which is conducive to the "independence" of future products.

But there is also a view that, in the near future, logistics platforms such as continuous logistic cooperation, cloud and bird pport are likely to pave the way for developing new freight products, liberating the original capacity, and using more energy to complete the leveraging of small businesses and consumers.