"Design +" And Fashion Trends Again

March 25th Mercedes Benz China International

Zhou (2016/2017 autumn winter series) opened in Beijing.

This week's fashion week is "

As the theme, the purpose is to design the core, widely link the whole industry chain and market demand, and further promote the adjustment of industrial structure.

Cultural innovation.

"Design +" and fashion trends again

The creative design industry is the fastest growing industry in the world economy. China International Fashion Week has been committed to design as a guide to promote the development of China's fashion industry and even China's economy.

Since its establishment, fashion week has gradually developed into an international influence creative collection platform, which has become a good bridge between design and the world.

During the 7 days of the fashion week this year, there are more than 70 professional activities. Among them, 55 brands and agencies from home and abroad, 38 Chinese and foreign designers and nearly 70 new designers will hold 46 special events and 1 professional competitions at 751D, PARK, Beijing Hotel and other 70 Chinese and foreign designers participating in 2016 (spring) DHUB design and 10+3SHOWROOM two exhibitions.

At the same time, there will be more than 20 events including press releases, Sharon forums, professional seminars and other special events.

Creative design is the driving force for economic pformation and industrial upgrading of a country or region. Fashion is the manifestation of national creativity.

Now, the era of "design +" has come.

It is the so-called design to lead the industry, fashion changes life, creative design in the production, life of the release of great energy.

The creative design industry is the touchstone for all walks of life to achieve innovation and development.

China International Fashion Week uses its own platform advantage to make the design not only stay on paper, but also boost business pformation with "design +" thinking, subversive innovation and the whole industry chain, and drive the pace of social innovation forward.

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The elite converge with creativity.

Good design is inseparable from creative designers. In China's booming design, new designers are emerging one after another, and the old designers still maintain their strong creativity.

Among the 38 Chinese and foreign designers on this week's fashion week, Chen Wen, Wang Yutao, Pan Yiliang, Zhu Lin, Liu Yong, Hu Guang Guang and other famous designers are old friends of fashion week. They have been in love with fashion week for many years, and they still perform well in Fashion Week this season.

Chen Wen, a designer who won the Golden Summit Award last year, said: "China Fashion Week is a good platform for promoting the development of fashion design in China. I have been concerned about and participated in the fashion week.

China Fashion Week has always encouraged and supported local original forces. Independent designers have played a very important role in fashion week.

We are familiar with Xuan Zuo, Zhao Qianyan, Yan Ti, Li Zhen, Jordan, Xu Xinyin and other representatives as new designers. They will show their sincerity in the fashion week this season.

Ding Yong, China's top ten designer, who has not appeared in fashion week for many years, is strongly returning to River Tooth this season.

Ding Yong, a maverick, once showed his talent on the stage of fashion week in 2007 and won the top ten designers in China in that year.

There are also ten top designers, such as Hao Jia, Liu Jia, Xie Jiaqi, Liu Sicong, etc., who have been active in fashion show in recent years. This season, people will see their new 2016/17 autumn and winter.

In addition, outstanding designers such as Sun Xuefei, Lian Huiqing, Tao Tao and Sun Haitao have been involved in the fashion week in recent years.

With the increasing influence of fashion week, new faces appear every year.

The first 17 domestic designers in this fashion week include Guo Ruiping, Yang Shan, Chen Taiyang, Wang Fei, Wei Qiying, Sun Lin, Zheng and so on. As well as the selection of 10+3SHOWROOM, a young designer support center, Remix released the Tan Ali, Tan Ali, cable and cable.

Focusing on the vertical B2B platform of the original designer's brand, the one tiger creative designer platform took three excellent designers: Li Shaowen, Zhang Lihui and Chen Yu for the first time to participate in the fashion week release, expecting their excellent performance.

At the same time, as a unit of the Mercedes Benz international designers exchange program, it is also a highlight of this fashion week. The award-winning designer Mary Katrantzou from London, England, will launch its first new series in Beijing.

Mary Katrantzou is famous for its brilliant color, embroidery, surrealistic design and semi advanced custom craftsmanship.

As one of the avant-garde pioneers of digital printing in London and one of the shining stars of London Fashion Week, Mary Katrantzou leaps forward from digital printing creation to study innovative fabrics and textiles, bringing new strength and subversion of fashion aesthetics to its fashion series.

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Strength, brand and bright capital

In the age of "design +", we must encourage self innovation, boost our own brand, and let the world know that China is not only good at manufacturing but also capable of creating.

There are 55 fashion and fashion brands in the fashion week this year, including 49 domestic brands and agencies, 6 foreign brands and agencies.

These excellent original designer brands and commercial brands have bloomed their brilliance during the fashion week, giving fashion to the creative design industry.

Relatively speaking, women's clothing has more room to play in the design, so it always gives people more expectation.

This season's women's clothing brands include: Fei Gallery&Boutique, Fei Fei Yi Jue, Duxi, Zoual, J BY HO&WOW-IN, outline outline, Baoding design, ZHAOQIANYAN, Xinshen Flax & Sun Lin, Shan Hua Chan, handy, FILYNN, QUINNLIN, Tao Kroraina, snow princess international, J.Queen and so on.

Men's and high fashion clothing brands, as an important part of fashion week, also presented excellent works.

This season, men's wear brands include: Henry Herbert HENRY HERBERT, River Tooth, Prive, RX and SIVICO, etc.

Casual wear brand d 'Nim di Nimes and B+by beautyberry are not single men's or women's wear releases. Instead, they choose men's and women's wear.

The brand of wedding dresses and JUSERE and brand BOSIDENG, cashmere fashion brand Philo Sophie, Ling Zhou snow, velvet, and CY have expressed their attitudes and pursuits towards fashion.

Besides, this season's fashion week also includes Japan's Asahi Asahi Asahi KASEI, araisara and Kazakhstan's ZHUZBAY brands.

Among all brands, the number of children's wear and parent-child wear showed an obvious upward trend.

This season, the children's clothing and parent-child dress brands include nestling Yin Vicky Zhang, COMME TU ES, JOJO, water boy, Mazu, IVAN&NICOLE Ayun Nicole, Hishowkids, shark boat, Harny&Son, MINI PETREL, and Harny&Son.

In recent years, the growth rate of domestic children's clothing consumption has been keeping alarming speed, and the market is far from saturated.

The display and promotion of original design in China fashion week also attracted the participation of jewelry accessories brands.

Heng Mei jewelry from Beijing hopes to make the concept of "art jewelry" more popular through the platform of fashion week.

In addition, the international cotton association of the United States has joined hands with its certified brand, and has made famous COTTON designers and artists to create the theme exhibition of "COTTON USA - Cotton power".

The 13 COTTON USA certification brands are gathered in the "fashion publishing area". The latest beauty campaign of seasonal fashion costumes opens a new chapter in fashion week interaction.

The certification brand Byford provides the new O2O mode of "seeing is buying and then giving discount"; Teelocker brings the exclusive custom cotton T-shirt experience; visitors can design the T-shirt design by scanning the two-dimensional code; the "independent design area" will display the cotton avant garde art exhibition of 5 designers and artists with wisdom condensation; Artplus x sculpture artist Kuang Jun, Han Dongyang, Su Renli, Wen Haotian and Zhang Na reorganize the cotton fabric and structure to awaken the freedom and tension of cotton power to fashion.

Integrating global resources to help design new forces

In March 25th, the twenty-fourth China International Youth designer fashion competition finals of the "Han Po awards" was held in the Golden Hall of Beijing Hotel, and 29 young designers from 14 countries competed in the final competition.

The works of the contestants will be displayed in the form of static display after the competition. The invited representatives of garment enterprises, media and other professionals in the industry will communicate with young designers in Sharon fully and freely, creating an opportunity for follow-up cooperation.

This salon, held at the Raffles Hotel in Beijing, is the more practical platform value of the professional and authoritative fashion design competition under the concept of design +, which provides a broader platform for young designers and promotes the better development of the industry.

As an extension of the function of China International Fashion Week, the 2016 (spring) DHUB design was held on March 2016, 25-28, in 79 cans of Beijing fashion design Plaza, 751D PARK, Beijing.

This season, DHUB design sinks for the first time to join hands with Shang Kun yuan EASTIMESHOWROOM to jointly build a professional design and trade display platform, with an exhibition area of over 3000. There are more than 60 famous designers from Italy, Korea, Japan, Hongkong and Mainland China, who display new designs, of which over 70% are foreign brands, including women's clothing, men's wear, shoes, clothing, jewelry and so on.

DHUB design is designed to promote industrial upstream and downstream docking, support design and market docking, support youth design force, and provide open services such as product ordering, business negotiation, channel development, trend publishing, brand promotion, cross-border cooperation and technology exchange.

The fifth 10+3SHOWROOM of "China's independent design forces" is also held on schedule.

Zhao Qianyan, Jordan, Xu Yiwei, Chen Jingjing, Tan Ali, Li Linchuan, Li Shanlan, Yu Xiaoyue, Yu Xiaoyue, and so on were selected from dozens of designers who participated in the exhibition, including 10 independent designers, 3 exhibitors such as J., J. and Jo.

The 10+3SHOWROOM youth designer base is designed as a regular unit of Mercedes Benz China International Fashion week. It has set up a solid interaction platform that integrates many functions such as modeling, static display, fashion publishing, buying orders and salon dialogue.

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Strategic cooperation is mutually beneficial and win-win.

As a centenary vehicle inventor, Mercedes Benz brand is committed to becoming the leading brand of the fashion trend.

Over the past more than 10 years, Mercedes Benz has become a very experienced partner in the world's top fashion events. It has trinked stars in more than 40 countries and regions on 5 continents, and has established close cooperation with fashion week including New York, Milan, Paris and London.

In 2011, China International Fashion Week established a strategic partnership with Mercedes Benz. China International Fashion Week became a member of Mercedes Benz world famous fashion week and entered the International Fashion Festival family. It marks a new step in the development of China International Fashion Week in the process of internationalization and marketization.