The Demand For International Market Is Sluggish, And Technological Barriers Are The Only Way To Survive.

March 22nd, Jiangyin foreign trade lecture hall, Jiangyin

Corporate representatives and Las Vegas international apparel

Christopher Griffin, President of the Asia Expo, has a very active interaction with only one aim: to make good use of this international platform to sell more products to the United States and to the world.

Double pressure extrusion outlet space

This year, the grim macroeconomic situation has made our province steady foreign trade pressure unprecedented.

The traditional textile and garment industry is also experiencing a double attack from the rising domestic production costs and the increasing competition of neighboring countries.

Jiangyin, as an important textile and garment export base in our province and even the whole country, has become a "mirror" of this industry to some extent.

Wang Guizhen, vice president of Jiangyin Textile Industry Association, said that textile and clothing are important in Jiangyin's economy, with annual sales exceeding 140 billion yuan.

There are more than 450 textile and garment enterprises above designated size. Last year, the city exported 2 billion 979 million US dollars of textile and clothing, accounting for 24% of the total export volume of the city.

Nevertheless, exports decreased by 4.73% over the previous year.

"Last year, our company made about $1 million 500 thousand in exports with Australia, but orders began to decrease significantly in September, and this year only received less than $150 thousand."

Zhang Lei, general manager of Jiangyin Jay Textile Co. Ltd., reluctantly said that orders had been pferred to Bangladesh and other countries.

"Our company's employees raise their salaries every year. The hourly wage last year was 12.5 yuan, and this year we mentioned 15 yuan.

A woman's cotton shirt is exported. We quote us $5, and manufacturers in Bangladesh, Vietnam and Kampuchea offer us $4.

From the perspective of the whole province, labor-intensive products including textiles and garments are under greater pressure.

From 1 to February, the export of textiles and garments was 40 billion 390 million US dollars, down 4.8% from the same period last year.

The recent survey of the East China Import and export fair shows that rising labor costs, rising raw material prices, and high logistics costs have become the main factors driving up costs.

Let buyers touch products at the exhibition

Though the road is muddy, the confidence of walking can not change.

For this reason, the provincial council for trade promotion and the Jiangyin Municipal Commerce Bureau invited professionals from home and abroad to provide guidance for textile and garment enterprises.

Behind Christopher Griffin is the famous American exhibition of Lars.

As the head of the exhibition organizers, he has introduced the exhibition to the Jiangsu enterprises, teaching the skills of improving the exhibition effect, and bringing the latest trend of the US market.

Under the current international market conditions, it is necessary for the purchaser to place the product on the exhibition to make him feel and touch if he wants to place the order.

In his view, Chinese enterprises generally produce very strong, but participation in exhibitions and product promotion is relatively weak.

For example, the two annual exhibition of RAS, a large number of exhibitors, will upload the company's introduction and product photos to the network platform before the opening, so that international buyers can intervene in advance and enhance the effectiveness of negotiations, but Chinese exhibitors seldom use this platform.

Besides, Chinese companies have done a lot of work on product information preparation after signing up for the exhibition, but some exhibitors have both Chinese and English, and they feel very unprofessional.

Some export salesmen are playing with their cellphones on the stalls, and the guests are not enthusiastic enough to finally miss business opportunities.

Several sets of photos he showed showed that the fabric and underwear of a group of stalls were neat and colorful, while the other group of stalls, though few samples of clothing, were arranged in a mess, like several clothes hangers.

He said American buyers are very direct. How can they attract them?

For Jiangsu enterprises that have just entered or ready to enter the US market, Christopher Griffin suggested that they should do business directly with Americans. Good English is the prerequisite, because 99.99% American buyers can not speak Chinese.

In addition, to adapt to the United States procurement mode, less inventory, orders smaller, frequency faster.

So.

Suppliers should have their own design, own technology, flexible orders and fast delivery.

"The recovery of the US economy has many opportunities for Chinese enterprises."

Christopher Griffin said that although the US imports less than China, Bangladesh and Indonesia, China's textile and apparel still account for 35.86% of the US market.

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Breaking through technical barriers is vital.

The demand for international market is sluggish, and the form of trade barriers is the same.

And getting rid of these "stumbling blocks" has become an inevitable choice for China to move towards the international market.

Beginning in April 1st, a law called "control law on harmful substances in household products" will be implemented in Japan. The specific azo dyes for decomposing carcinogenic aromatic amines are listed as harmful substances. They are prohibited from being used in textiles. Household products include diapers, diapers, underwear, pajamas, gloves, socks, Tunic, coats, hats, bedding, Rugs, tablecloths, neckerchiefs, handkerchiefs, towels, bath mats, leather and blankets.

Zhang Xicheng, Vice Minister of Information Statistics Department of China Textile Industry Federation, investigated the awareness of Jiangsu textile and garment enterprises on the new regulation, and the result was very little.

"If the specified azo dye exceeds the standard, we will be fined, returned or even more severely punished. We must attach great importance to it."

Zhang Xicheng admitted that China is not lacking similar norms, and some standards are even stricter than those in developed countries. The problem is that the implementation is not in place.

To this end, he introduced a way to break the wall -- establishing a white list management system.

"This system is jointly established by China Textile Industry Federation and Japan fiber industry alliance.

As a white list certified enterprise, products exported to Japan can be exempt from inspection. "

Nevertheless, for export enterprises, more barriers are added to the cost.

"We have more than 30 supply factories, which were made according to EU standards a few years ago.

But export to Japan must be tested. A color of several hundred yuan, a garment several colors to be collected several times, this cost is certainly not small.

If you apply for the white list certification, it will cost seven thousand or eight thousand yuan at a time. "

Zhang Lei called on the government to support foreign trade more precisely, for example, such professional inspection fees are best subsidized.