The Golden Age Of China'S Sports Industry Has Just Begun.

In March 4th, the famous sports brand in Germany.

The company announced an excellent 2015 earnings report, showing that the annual sales revenue reached 16 billion 915 million euros, of which the third largest regional market in Greater China was 2 billion 470 million euros (about 17 billion 615 million yuan) and 17.7% increased by more than 10% of the world average.

The sales of 2 billion 470 million euros also signifies that Adidas has overfulfilled the "Five Year Plan" of the Chinese market, which was set up five years ago (2010). At that time, Adidas was in the mire of rapid expansion and stock increase. It not only lagged behind Nike in the Chinese market, but also lagged behind the two major brands of Lining and Anta.

So, in 2010, Adidas formulated the "Five Year Plan" in the Chinese market, aiming to achieve sales of 2 billion euros by 2015, narrowing the gap with another big international famous brand Nike in the Chinese market.

Adidas is growing at a high speed.

No exception.

In the fiscal year of 2015, Nike had the same good situation. The global sales revenue was as high as 30 billion 600 million US dollars and firmly occupied the position of the world's largest sports brand.

Nike achieved sales revenue of US $3 billion 67 million (about 19 billion 984 million yuan) in the Chinese market, an increase of 18% over the same period last year.

From the point of view of sales revenue, Nike is still ahead of Adidas, but from the perspective of market share, Adidas and Nike are already equal.

According to the data released by HSBC in September 2015, the market share of Adidas and Nike in China is around 12%.

There are many similarities in the reasons for the rapid growth of Nike and Adidas, such as developing more fashionable subdivision brands.

The excellent performance of Nike and Adidas also increased the difficulty of catching up with local brands.

Anta's 2015 earnings report, released in February 23rd this year, showed that sales revenue for the first time exceeded 10 billion yuan to 11 billion 126 million yuan, making it the first sports brand to break through billions of sales in China.

The biggest highlight in 2015 was the sale of sports footwear to 5 billion 74 million yuan, an increase of about 23.5% over the same period, the number of sales of sports shoes reached 40 million pairs, and the global market share of about 13%. Sales volume instead of Nike became the Chinese market leader.

The old Li Ning Co, the former sports brand in the past, issued a pre announcement announcement to turn the profit into profit at the beginning of this year. This is also the first time Li Ning Co has made profits since its continuous loss in 2012.

However, Li Ning Co also revealed that its earnings were mainly due to the net proceeds from the sale of its 10% stake in the red double happiness brand, and whether the future earnings can continue to rise remains to be seen.

Compared with the two famous international brands such as Nike and Adidas, there is still a big gap between local brands, such as sales revenue, net profit and overall market share, compared with Anta and Adidas.

"The golden age of China's sports industry has just started, and Anta's billion has just begun.

There is still a long way to go for Anta and other local brands to catch up with Nike and Adidas.

Ding Shizhong, chairman and chief executive of Anta sports, said.