Papi Sauce Advertising Bidding Communication Conference: P2P, Health Food And So On?

And her partner Yang Ming (also).

Brokers won 12 million yuan in joint venture capital fund, Luo Ji thinking, light source capital and star capital. Luo Chi thought Luo Zhenyu planned to auction the first single advertisement of Papi sauce, and the new media advertising king was born.

The 12 million investment accounted for 12% of Yang Ming's team, with a valuation of 1 hundred million.

This is so hot that I will not elaborate on it.

After going to the "communication meeting", we will break the new information to you.

How to play the advertising tender?

This communication will be worth a lot of money. Advertisers will get 8000 soft girl money, and the cost of a company to 3 people is 20 thousand and 4.

Many people feel that this way of thinking in logic is somewhat "shameless", but logical thinking Luo Zhenyu is very necessary to confirm this threshold. He said, "sorry, not to make money, but to discriminate the enterprises with sincerity and avoid onlookers."

In fact, you can also look around and allow the rich to spend money watching.

An off-site tiger sniffer author looks at these 8000 tickets. In this way, "8000, one is screening, one is exclusion, and another is to create sunk costs and increase participation."

But whether you spend 8000 yuan or not, you can see all the important information on the scene in this article.

The first sale of Papi paste will be held in April 21st. Luo Zhenyu's most general explanation for the auction day is that "4. 21 only recognizes money on that day."

Contents: Papi sauce video patch advertisement

Release date: Monday of any week after May 21, 2016

Duration: Negotiable

Number of releases: once

Patch advertising returns:

The Papi sauce WeChat public number second locations are pushed one time, the release time is consistent with the advertisement patch release time.

The Papi sauce individual micro-blog is forwarded once, the release time is consistent with the advertisement patch release time.

Logical thinking WeChat public number pushed several times, including: Luo Zhenyu 60 seconds voice mouth broadcast: 2 times, public number, picture and text, the first location reveals: 1 times, the public number, the location of the text is exposed: 1 times.

Logical thinking can be invited to supervise the whole process of cooperation (if necessary).

Take a closer look at this picture. This bidding request has discriminated against some industries. The industries that are wronged include: "tobacco, liquor,"

"Pharmaceutical enterprises, health food products, medical devices and other industries and medical institutions".

The enterprises that are discriminated against are very aggrieved, for example, why can P2P, even supported by the state and CCTV, not compete for advertising?

Luo Zhenyu explained, "we really don't understand these industries, even if you are right."

Last year, because of the negative time of P2P, CCTV and other advertising industry took a lot of negative responsibility.

Logical thinking does not want to take risks in front of such precious opportunities, nor can it afford such risks.

In addition, this will not only be an opportunity for the bidding company, but also a great opportunity for the advertising company to succeed.

Although it is stated in the tender instructions that the advertising company itself can not bid (which means saving a sum of money), the advertising company is indeed an essential element in the game. Once successful, the advertising company will also become famous in the first World War.

Papi sauce advertising investment how come this is a long planned plot?

Luo Zhenyu said, Papi sauce advertising events all happen, such as electric light flint general, no planning.

The origin of the incident is the real interest of Xu Xiaoping, the real fund, and Xu Xiaoping once told Luo Zhenyu, "since I saw the red net, I want to retire from TM."

Whether it is the influence of net red itself or its potential value is alluring Xu Xiaoping.

From the first meeting in March 17th to the 4 day in March 21st, the Yang Ming sauce team of Papi sauce and the cooperation of logical thinking and real fund were all finalized.

When meeting with Yang Ming and Papi sauce for the first time, Luo Zhenyu thought that he could use the new media advertising resources of Papi sauce to auction.

Xu Xiaoping, who was there, pressed the team to 2:30 that night and drew up the investment agreement overnight.

On the second night, at the same time in Xu Xiaoping's home, Luo Zhenyu and Papi sauce captured the following photos of the whole network, and 12 million of the investment was set.

Yang Ming, an important partner of Papi sauce, thinks everything is coincidental. "I never dreamed of today's thing with Papi sauce.

When we were at school, we were all directors of Chinese drama. I decided that I was not suitable for artistic creation in the early days, so I have been a broker and an Internet entrepreneur.

She worked as a teacher and started an Internet venture.

Last year, we saw the blowout of the Internet from the media, and later we wanted to play with video, which is just our profession.

How much can the advertising auction be concluded?

How much money the advertising auction will eventually reach is probably the biggest suspense of the incident.

Luo Zhenyu said, after hearing the news of the tender, he heard all kinds of prices, heard from 3 million to 2000 million.

I do not know whether to raise the price or whether Luo Zhenyu really understands the advertising value in the new era. He thinks that the final price of advertising is purely advertising value. "You are pricing for the potential energy, imagination and wisdom of your business".

Imagination and wisdom, I know, what is potential energy?

Luo Zhenyu holds that potential energy is cooperative.

He believes that the traditional advertisements in the past speak of popularity and reputation, but these are no longer applicable in the modern advertising situation.

He gave an example, "Zhang Haidi has fame and reputation, but no advertiser is looking for her."

But Sora Aoi, with limited fame and almost no reputation, was welcomed by advertisers, because she had potential energy, that is, the degree of cooperation. "

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Where is the new media advertising and why is it possible to succeed?

Luo Zhenyu said above that the advertising behavior of Papi sauce is different from the traditional advertisements. It will have revolutionary significance in advertising. What is the difference?

Advertising is different in form of production. Advertising in the new situation will revolve around hot spots.

Here, Luo Zhenyu once again said something that could not be understood very well. "In the past, we need to agree. Now we just need to remit."

He then explained that remittance is just going to find a hottest topic to rush in, take the lead in the issue and gather all the resources surrounding the issue.

For example, net red is the hottest issue at present. Whether you recognize it or not, it has already existed and can only be used.

Xu Xiaoping once said he was the net red of investment circles.

Luo Zhenyu believes that people who are constantly interrupting users in the circle of friends and micro-blog are not net red. In fact, net red is the first person in human history who does not need authority to empower, but empower himself.

Not only is the form of production different, but also the content of production is not fixed.

Luo Zhenyu thinks this is also the difference between the advertisement and the traditional advertisement. The bidder is not bidding for an exact object or exact content, but an unknown cooperation opportunity.

Bidding companies can give full play to their imagination, use their resources and make full use of this opportunity to create the greatest amount of sound.

Luo Zhenyu believes that this may subvert traditional advertisements, and many theoretical tools for market estimation will not apply to this event.

For all the critics after the outbreak of time, such as hype, they say they will invest in Papi sauce, but Luo believes that many critics are wrong in their observation.

He thinks that the final price of the advertisement will be over 10 million. After the paction, Papi sauce can harvest a lot of money and have a historic position. But if she participates in the incident, she is just a media net, with limited income. Maybe two years later, the ghost will not know who she is.

Moreover, as far as the significance of the incident is concerned, Luo Zhenyu also believes that it will be far more than a hype, and how far it can play depends on the imagination of successful advertisers.

Luo Zhenyu gave an example of carving master to explain the advertising method in the new advertising era.

Eagle wanted to write his notes at Lakeside University, and he wanted people to supervise him. He sold the quota of supervision to 10 thousand yuan per person.

But there was a price tag of 180 thousand, and he promised to pack a discount for the buyer and Ma Yun to ask a question.

The 180 thousand businesses will soon be sold. Buyers will buy the 180 thousand quota and sell the quota in their own communities.

Who are the beneficiaries of the incident?

This is a hot time, so we rushed to join us, and finally caught a big chance and Ali.

On the day of the auction in April 21st, Ali auction will serve as an exclusive partner to provide an optional offline or online trading platform for the bidders.

At the same time, the two platforms have realized the possibility of watching the live auction. I believe this is the first public presentation of Ali's significance.

Question link

Q: Mr. Luo, did you say that production should avoid advertising? Will there be any change after this event?

If I shoot an advertisement, can Papi sauce be advertised before my commercials are broadcast?

Luo Zhenyu: content companies should not advertise, but if there are big advertising opportunities, they can make money but not do it, we can not do it.

This is the business trend recognition and business opportunity grasp, are two things.

As I said, the advertising auction of Papi sauce is early harvest and bag safety.

Don't ask entrepreneurs to talk about their own faces. It's too childish, too young too naive.

A gentleman always stands up at any time.

Yang Ming: we will do the performance of the performance of the bottom, declaring the end of an event.

The advertisement of Papi sauce auction is a bottoming, and no advertisement is received before this advertisement is released.

Q: before bidding, can I raise chips?

Luo Zhenyu: you can do it.

But if you fail to do so, the refund will be a negative thing, because your users will not want to do a frustrating event with you, and advise you not to do so.

Q:papi sauce for 1, 2, 3 line city struggling male cock silk what influence?

Yang Ming: we have no data to support. You can judge for yourselves.

Luo Zhenyu: the era of judging the market by crowd is over.

If you think so, advise you not to bid.

This is a social event which has a very comprehensive impact.

Q: I made spicy strips. I think Papi sauce should be the most accurate publicity for our company, but we have not enough registered capital.

Luo Zhenyu: setting the threshold with registered capital is very outdated. It is shameless, but it is effective.

If you do not have enough registered capital, but you are very sincere, you will find a way to solve it.

Q: if I succeed in auction, is it right to get the right to use Papi sauce IP?

Luo Zhenyu: you have become king, we have become a group, though you do not have the IP of Papi sauce in law.

But we cooperate with each other and help each other.

Q: I am a health food, not in the scope of cooperation, can I participate?

Luo Zhenyu: we'll refund the tickets to you later.

Q: Yang Ming, you said just now that Papi sauce has been conscious of doing content since last year. Is her creative content personal or team?

Yang Ming: we are basically pushing every Monday.

From last year to now, every video of Papi sauce has been created by herself, so far our team has 3 people.

We will support her in the future.