Yan Yan Duo Explosion Mask Industry Chaos, Where Is The Market Regulation And Breakthrough?

Facial mask has become an increasingly dominant category in the beauty market. The use of mask is simple, saving time and relaxing beauty salon care.

For modern women's fast-paced lifestyle, mask is easier for them to accept.

With the development of society, environmental pollution is becoming more and more serious. The problem of skin aging is faster and the use frequency of mask will be higher. This fashion beauty trend will create a new beauty industry with bright prospects.

From the current usage, the use rate of mask is quite popular, at least 49% of women regard it as a must.

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Although the mask market has sprung up in recent years, new practitioners have joined the competition, but the competition is far from skin care cream and skin cleanser.

Since the mask has become the mainstream purchase of female groups, the market of mask Market in China will have more room for development in the future, and competition will become more intense. It will mainly focus on consumer segmentation, product function appeal and channel construction.

The market concentration will be further improved, and the sustainable development of the whole industry has become a consensus.

Under the stimulation of market structure,

Usher in the peak of development, driven by huge interests, behind the prosperity is hidden crisis. In recent years, various new mask brands are coming. Various manufacturers have launched their own mask brands. Even many laymen enterprises have switched to the mask industry.

As a result, the phenomenon of fish and grass mixed naturally appears. The overflowing mask will inevitably lead to many safety problems. Many of the facial mask are exposed to hormones, and people all over the world know that long-term use of cosmetics containing hormones will lead to hormone dependent dermatitis.

Eager for quick success and instant benefit, pursuing short-term interests, leading to all kinds of chaos, this is the area where the mask industry has been widely criticized.

Just like other industries, once chaos is gathering, it will bring industry impact. It can be said that the mask industry is currently in the shuffle period. This is not a good thing. On the one hand, it purify the industry's atmosphere, save the essence and go bad. On the other hand, it can make consumers more comfortable using the mask products.

Elimination is not necessarily a bad thing. Accumulating, precipitating, and emboldened enterprises can withstand the test of the industry, while those who sell dog meat will quit the stage of the industry and become a gust of wind products.

Mask industry is not without merit. There are also many conscience enterprises. Instead of hyping and following the trend, they are committed to the pursuit of quality. From the perspective of consumers, they make unremitting efforts to make good products. They are guided by product quality and consumer experience, rely on products, get consumers' trust with products, and take the strength as the name of the industry.

Among these ploughmen,

It is one of them.

Yan Yan Dori brand is a new generation of beauty brand launched by Xiu Xiu beauty. It aims to sum up the rich experience of the beauty line for 15 years and combine modern high-tech medical / chemical / natural science and other scientific research achievements, with "health beauty" as its guide, and "self aestheticism" as its advocating, offering more humane care for more beauty loving people.

To the beauty and confidence of thousands of women, Yan Yu Dori, from the spokesmen of beauty, for you, for you and beautiful.