Xiao Feng: "Internet + Foreign Trade" Big Data Change China'S Export

On March 28th, Xiao Feng, vice president of Datong, was in "2016 Fujian province".

"The conference" (click on the 2016 e-commerce conference in Fujian) published the topic entitled "

Speech on "big data changes China's exports".

He said, Xiao Feng said that China's foreign trade has come to today with many excellent and proudly places, but at the same time, the difficulties encountered are also growing. Especially in manufacturing enterprises, the advantages are gradually losing and the cost is gradually rising.

"Last year, under the global economic downturn, the total export volume of China continued to increase in Global trade.

This shows that no other country or region can replace the capacity and scale made in China. Why do we say it is difficult to export? "He pointed out that the biggest value of the Internet is data. If enterprises do not need the biggest weapon of this new era to change the structure of foreign trade, it will be very difficult to survive.

Xiao Feng said that the national level has repeatedly proposed to encourage foreign trade development, but this year did not mention growth indicators, which means that the industry should start from the thinking of earning foreign exchange, and change the profit pattern and profit structure of exports instead of the total volume of exports.

It is understood that this session has been held today at the Fuzhou Strait International Convention and Exhibition Center.

The theme of the conference is guided by the five development concepts of innovation, coordination, green, openness and sharing. With the theme of "new electric business, new engine of Fujian, New Zealand", the main activities such as e-commerce promotion, cross border e-commerce project docking, rural e-commerce project docking, electricity supplier Leaders Forum will be arranged.

Alibaba, Jingdong, Baidu, Tencent, Suning, eBay and other domestic and foreign e-commerce leading enterprises executives, well-known Taiwanese businessmen, overseas Chinese businessmen, overseas and foreign Fujian Province business leaders were present at the conference.

Xiao Feng, vice president of Da Tong, is a speech.

Xiao Feng: what is cross-border electricity supplier? It should be divided into two sections, one is pnational retail, the other is cross-border trade platform, which is realized by means of e-commerce.

So the whole cross-border electricity supplier is composed of two parts, because China is a big manufacturing country, and our exports account for the 126 largest trading countries in the world.

I would like to discuss from today's practice and our point of view, what kind of state the cross-border electricity supplier can change in China, including the 12 comprehensive pilot areas we have recently talked about, including the importance of developing cross-border trade, and what is the relationship between trade and retail.

In the two sessions of the report, the foreign trade sector has talked about encouraging business model innovation and expanding e-commerce pilot.

Among them are the overseas warehouses, and the development of the comprehensive service enterprises for foreign trade.

What is a foreign trade comprehensive service enterprise? We should be a practitioner. Why should we mention such a high height and change our ability? If we can't change something, we shouldn't get such high attention.

Let's take a look at China's foreign trade so far. We have many excellent and proud places. We are the largest trading nation and so on.

But at the same time, I tell you that the difficulties we are facing now are bigger and bigger, especially manufacturing enterprises.

That is, the advantages I mentioned above are gradually losing and the cost is rising.

We need to take a look at the global economic downturn we exported last year, and the proportion of China's total exports in Global trade is still increasing.

It shows that no other country or region can replace the capacity and scale made in China, and our traditional manufacturing industry is an essential commodity, not that of no value.

Let's see why exports are so difficult to do. Under the circumstances of the Internet, the essence of the Internet should be that its intrinsic value is data, which is a bit general.

Over the years, Alibaba started from B2B, and B2B started marketing in 90s. It didn't do any interaction. It just used to do web pages. It was very useful then. In addition to the Canton Fair, there was no way to communicate with foreigners.

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The state has proposed to encourage foreign trade development. This year, there is no indication of growth. What do I mean by that? It means that we are moving from the thinking of earning foreign exchange to the thinking of generating revenue, changing the profit pattern of export, the profit structure, rather than the total volume of exports.

Whether Internet can play a very important role in the middle can be changed.

There is no Internet, so many years of Internet is such a situation, we do not say that we are manufacturing power and trade power, our general trade proportion has risen, but up to today, many large buyers still stick his cards, you use the brand, channel, service of big buyers, you are the workshop of others.

We can not allow our factories to go farther, so that more overseas small and medium-sized businesses directly purchase your goods, which is the role of electricity providers.

Just now, our eBay also said that I will use the degree diagram. Let's see how traditional trade is done and why.

This picture is almost the same as the one just now. This is the traditional international trade, with such a structure.

On the surface, it is the cost of trade, consisting of three parts: circulation cost and communication cost.

I have just talked about factories, wholesalers and importers. Actually, there are still many foreign countries.

That's only the structure of traditional trade. The import that I am talking about today is related to imports, which in turn is the same reason.

If overseas is a small and medium-sized retailer of consumer goods, 90% will get goods from local small wholesalers, and will not get goods from Chinese factories.

I said I couldn't see the factory. Now I can't see it. I don't dare to see your factory.

There are two questions. The first thing to do is to order the Customs for customs declaration. Is there a good deal?

The second most important issue is trust. We are more expensive in the local market, and it is safe to sell.

First, to give money or goods, these are obstacles to trade, which can not solve the problem of circulation at all, and do a more important thing.

That is, the original trade is dominated by these big buyers. In the global trade, the United Nations report shows that the global procurement of 70%-80% is done by multinational companies, that is, other countries do not directly trade with SMEs. This is the reason.

Why? Large enterprises have bargaining power, and have the ability to control finance and logistics.

We say that electricity providers can not change the nature of Commerce. What is the essence of business? Shipping is cheaper than air pportation. This is the essence.

What can we change? When the electricity supplier comes out, it will change the pattern of business interests. You ten thousand pairs of shoes have been sold by two big sellers, and now twenty, thirty and so on are buying small buyers.

Only one container can not get the price, so I will integrate and enjoy the good treatment.

You only have twenty thousand dollars to solve this problem through integrated services, so the structure of traditional trade has always been like this.

So China makes money not only for our factories, but also for our service providers.

Our bank's international settlement business is far lower than that of foreign banks. Our shipping company is much more efficient than ours.

Why? FOB decides whether or not overseas can change this structure and produce better results.

So when I draw this picture, I think it's easier for us to understand from a different angle. Can WAL-MART buy products from Chinese factories and buy them directly? Many of them do not turn to the three or four level.

Many factories say that I am WAL-MART, I can not say so.

The new thing is coming, and the Internet has come to form a new way of trade.

This way of trade, in short, is the export service enterprise of our State Council's government work report.

He solves the problem of circulation for both buyers and sellers. You only have one cabinet. I have one hundred cabinets, and I'll do them. A series of platforms will be done by me. What's the difference between the original traders and the traders?

How can I make money? I made money by group buying service. I talked about one hundred cabinets, you got the price, I could get it, I got the difference, the business conditions were better.

When Alibaba acquired a Datong, our net profit was close to one hundred million, and there was no 10 Fen difference in price.

There is a very important problem in this area is the heavy professional organization, that is, you want to help others order, book a ship, etc., you have to find out what problems you have, it is a very hard work, but it is worth it, because after doing so, your superior buyer and the next buyer will go farther and far away in the middle of the paction, at least your circulation cost will not be so high, at least the management cost is almost no longer.

It turned out to be a customs declarer and two foreign accountants.

Another one we talked about in the delivery service, and down to trade, produced a data that would be of great value.

This data allows the bank to look at this data and give you a loan so that buyers can see the data and give you the order.

We see how to turn data into products. First of all, we say that any consumer product is made up of equipment and so on, which directly affect the price of consumer goods.

Another B2C solves the problem of professional asymmetry more. What is the problem? Consumers are not experts. You need to buy these leather shoes, and businesses say leather, so you can't judge.

So we appear on the Internet platform, with platform interaction, we will look at the evaluation, in fact, let our consumers buy things more confident.

That B2B does not exist professional asymmetry problem, originally this businessman does this business, I do floor business, you do not control my big floor business, I certainly know what material, what price, buyer and seller professional no problem, do not need platform paction.

But where is the difficulty of the paction? The difficulty lies in trust.

I will give him an agreement to sign or something, which is the most troublesome problem for businessmen.

Therefore, B2B should solve the problem of asymmetric credit. If we can solve the problem of asymmetric credit, far more businesses will dare to place the order.

So we are going to talk about this problem, which is what we are going to talk about.

We all have data in the middle of operation. We can see that the data bank can see it and the customers can see it.

Second, to make your data products, you have no data to turn it into a service product. It's useless.

Products that are financed become products of purchase, and products become valuable.

Third finally, the standardization of things in the platform can only be standardized by standardization.

Each thing can be handled in different ways, nor scale. This is the relationship between how to solve the problem of asymmetric credit and how to operate.

The closed loop in the whole international trade should be formed, which will play a significant role in marketing, lending and improving all the terms of service.

And later, this data will also play a role in our government, our international organizations, and our implementation of the new standards.

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Many of our international trade loses our performance because of its inability to solve the problem, or because of its weak financial capability.

Take an example, for example, if an old customer in a factory buys a U disk, if there is a financial crisis in Israel, can these goods be sent to me first, then I will give money to them after they are sold out, and they will not dare to kill our exporters.

Later, he was bought by a Taiwanese businessman. He bought the best goods to sell to foreigners, and the price increased by 15% for three months.

If we credit insurance, our credit can be solved in this place, we have financial products to cover it, how much? I charge you interest 1%, about three months to 3%, then you are negative interest rate.

So I won't give more examples of such problems.

First, we introduce an Alibaba, China export credit insurance for overseas buyers, and guarantee for exporters. What do we do? We have a credit for Chinese suppliers, I give you a quota, the maximum amount to 1 million.

Who will guarantee it, guarantee for overseas buyers, see your goods overseas, order your goods, if you are wrong, Alibaba will refund.

As we all know, now it is a buyer's market, which is very important to buyers. Now buyers are actively showing their quota.

Why do Alibaba dare to do this guarantee, data, your trading partners, the situation is all in my place, I know, a bit like the middle of online shopping.

None of the big purchases is above you. It's impossible. This insurance does not require you to pay any money. I can assure you, because I have a credit for you.

In fact, we are not protecting your business. Your contract is guaranteed. You look after this manufacturer and say that I will fix it for you and sign the contract to secure the contract.

Later found that cheaper than you can not, since the breach of the contract, you should be investigated.

I tell you this is the completion of online pactions, what is called online pactions, online orders, online final accounts, according to the trade down is the online paction, no, B2B talk about how to talk about business, and you have a little bit of relationship, they do not exist professional asymmetry two, you do not want him to help him, to Canton Fair to participate in the exhibition, business is the enterprise itself, with the letter of insurance designated must go one way, must be placed online, after the order is guaranteed, the seller and the buyer inspection, customs clearance of the whole can be returned.

This is an example. When we enter the era of platform delivery, what is called platform delivery? The original one hand money and one hand cargo turned into a new format, and you become a new format. You are not unable to pay, but after the payment is completed, the data are scattered and of no value. It will be outsourced, centralized and valuable to Ping Tai. In this way, I believe China's exports will earn one trillion and two hundred billion of the same $one trillion export, and we will increase exports and increase profits.

Of course, import is also the same. Many overseas small businesses are hard to come to China, and it is also very difficult to achieve platform interaction.

We Fujian one Datong is one of the four one Datong, and this year has reached a new stage. I believe we can do well.

One Datong is a standardized service platform. Every enterprise needs localized services throughout the country and even around the world. We have launched a partnership to launch the original traditional agent company. The original freight forwarder can provide services to the guests and docking platform.

I am separated from this partner, and the partners are independent. This is not a lot to say. This is the way to achieve it.

One year after the establishment of Zhejiang Datong, the company has reached eighth. This year, Fujian believes that one Datong can also be ranked.

It doesn't mean that I am more powerful. It shows that there are more than 100 thousand small and medium-sized businesses through customs declarations, inspection, booking and booking.

We build a whole ecosystem of less than market services, and then integrate with our government, associations, and our social organizations, including forming a recognized data circle with international organizations.

This will make trade easier.

This is the EWTP introduced by Ma Yun at the Boao forum. We do not need to change the tax revenue of all countries. We do not need to change the framework principle of WTO. Let me make trade easier and depend on the platform.

If we have a platform credit system, can we do a good job of platform supervision? We will push the development of Global trade and make SMEs more capable.

In fact, why does Hangzhou say that B2B is the main industry, but the online trade is done. Our factory has made independent trade, and the local retail brands have been able to get up.

Where we are eBay, his Amazon has a retail platform in eight or nine places in the world, but trade has not been made, not a global cross-border e-commerce platform.

China will become the world's highest and most competitive cross-border e-commerce platform, including the comprehensive pilot area. We believe that Fujian can do better and innovate more.

If we believe in the future, let the trade flow be more open and make our credit more pparent. We will have a future in international trade.