Shanghai Fashion Week: All Walks Of Life Join Hands To Create A Fashion Source.

March 29, 2016, 2016 autumn winter Shanghai

The news conference was held at The Langham London Hotel in Xintiandi, and played an overture for the upcoming fashion festival.

Representatives from Shanghai Fashion Week Organizing Committee and representatives of main contractors and ginseng show

Representatives, fashion week business partners and media representatives gathered at the conference site to witness the grand launch of the new Shanghai fashion week.

Liu Min, deputy director of Shanghai Business Committee and deputy director of Shanghai Municipal Commission of industry and industry, attended the press conference by Wen, director of Shanghai Business Committee of Shanghai, Yu Hongmei, deputy director of Jingan District Business Committee, and Cheng Ying, vice director of Shanghai Fashion Week Organizing Committee.

Cheng Yingzhi, deputy director of Shanghai Fashion Week Organizing Committee, opening speech

Over the years, the fashion week calendar has turned to this page in Shanghai.

Today, the fashion industry is undergoing major changes.

Whether it is the injection of technology power or the new trend of consumer orientation, the rules of the game have been constantly redefined.

The upcoming 2016 autumn winter Shanghai fashion week will also be different from the past. In from April 8 to 16, 2016, the 2016 autumn winter Shanghai fashion week will adhere to the publishing pattern and "originality" based on "local and international perspective".

With the unique positioning of "laying equal stress on business and landing", this season will focus on "city events", open the comprehensive operation mode, stimulate the energy of all sectors of the industry, build a fashion industry ecosystem with the core of publishing, exhibition and trade, effectively promote the development of original design and build Shanghai as an international fashion capital.

Ms. Liu Min, deputy director of Shanghai Business Committee, addressed the address.

Xintiandi too Pinghu park water show will show nearly 50 different styles of works released, Jingan 800 Show will launch the "front still new forces" section, to create children's clothing brand and Design Institute features released, Shanghai fashion week international brand release project will continue to attract well-known brands abroad to release, international influence continues to grow.

In addition, this season Shanghai fashion week will be the first in the Bund to create a fashion demonstration and release platform LABELHOOD in Rock, the Bund, and promote the original pioneer design in the form of fashion demonstration.

MODE Shanghai costumes will also be launched in the fashion week at the same time, helping original design and business landing, and integrating Ontimeshow as the venue to create the original design brand order season.

This season will attract many famous designers from home and abroad, influential opinion leaders and heavyweight buyers to Shanghai to take part in the activities of the fashion week in person and set up a channel for China's design to enter the international market.

This season Shanghai fashion week will once again release the Phoenix Fashion index after the event, and use advanced technology monitoring technology to provide fashion index for consumption, passenger flow and public opinion during the fashion week, and apply big data technology to the fashion industry.

Multi dimensional focus on market segmentation

In from April 8th to 16th, there will be nearly 50 performances of the fashion show released in Pinghu.

In April 8th, Chinese designer Lan Yu, once renowned in Paris The Grand Palace and Times Square in New York, will carry out the 2016 autumn and winter Shanghai fashion week debut with her personal brand LANYU. This season, the theme of "Dream dream" is interpreted as a romantic feast for the ancients. Before the show, the static exhibition, talent support plan and the "watching and buying" mode will also become the highlight of the opening day.

This season's closing show is dominated by the famous women's clothing brand JORYA. In April 16th, Jenny, the design director of "elegance and elegance, JORYA", will lead fashion designers to a long and fashionable fashion in England.

The independent designer's work, which combines personality and quality, meets the needs of market differentiation, and is increasingly favored by consumers.

Xintiandi Fair will be a collection of domestic and foreign fashion designers full of design sense, to provide designers with the ability to display their talents.

In recent years, more and more popular independent designer brands will bring sincere strength.

Driven by the consumption trend pformation, more commercial fashion brands will enhance the sense of product design as an effective way to enhance brand competitiveness, and pass the new products in Shanghai fashion week to convey the brand cultural value.

In order to achieve the full range of different categories of design brand promotion and build a professional publishing platform for gathering resource elements, 2016 autumn and winter fashion week in Shanghai will create a new front page for children's wear brands and design works.

From April 14th to 16th will be held in the 800 show children's clothing exhibition, design works exhibition and other series.

With the advent of the "two child era", children's clothing market is facing opportunities and challenges.

Shanghai fashion week is a fashion show that brings together creative design. This season will usher in 8 children's clothing brands in the 800 Show, and the works full of design sense and childlike interest will lead the trend of children's clothing industry.

Donghua University's cutting-edge designer's works and the graduation design works of Shanghai University of Engineering Science's clothing Institute provide a display platform for new generation designers to inject new vitality into Shanghai fashion week.

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Shanghai fashion week Shanghai Fashion Week International Fashion Showcase continues to attract overseas famous brands to Shanghai. This season will once again shine the Shanghai Exhibition Center friendship hall.

The famous Italy fashion brand DIESEL will once again participate in the Shanghai fashion week international brand publishing project, holding a grand brand party event with celebrities and fashion personages at home and abroad.

One of the famous "Six Gentlemen of Antwerp", Belgian designer Dirk Bikkembergs, will be landing in Shanghai this season with its namesake brand, bringing the latest works full of aesthetic experience.

LABELHOOD to create the first fashion presentation and distribution platform in China

In addition to the traditional T stage show, the 2016 autumn winter Shanghai fashion week will launch a new LABELHOOD project.

As an independent fashion publishing platform for young designers and new concept fashion brands, LABELHOOD has released a dynamic and static Presentation (Fashion presentation) in combination with various forms of art, such as music, video and installation. It has brought vanguard design strength and fresh blood from China to the international fashion industry.

The launch of LABELHOOD is the practical step of Shanghai fashion week in adapting to market pformation and innovative publishing mode. It has landmark significance in Chinese fashion industry.

MODE Shanghai fashion show 3 edition to create original design order season

In from April 8th to 11th, MODE Shanghai costumes exhibition will be open for three degrees.

This season, a total of 25 exhibitors showroom has brought more than 500 exhibitors, and has been striving to be more sophisticated in terms of design layout and supporting services, so as to build more convenient and efficient trading platform for exhibitors and channel buyers.

Among them, there are local promotion channels for Chinese original designer brand, and there are also professional institutions which mainly introduce overseas brands.

The Ontimeshow, which has been well received by the industry, will debut at the West Coast Art Center in from April 9th to 11th as the venue of the MODE Shanghai fashion show fair. Ontimeshow, which covers fashion, accessories, lifestyle and British manufacturing experience, will bring unique design works.

Many brands will also publish their works in the same period of fashion week in the same period of the exhibition. It is suitable for the two core driving modes of "show" and "exhibition".

All walks of life join hands to create a fashion source.

The press conference attended the leaders and guests.

During the Shanghai fashion week this year, there will also be a series of special activities such as the International Forum on Hai Shang, the fur show in Copenhagen and the fashion fashion party.

In April 9th, a new Shanghai fashion week Hai Hai International Forum will be held. The top three fashion week leaders in Shanghai, Paris and Milan will gather to gather the wisdom of the industry and launch a dialogue on the concept of urban fashion development.

On the evening of April 10th, Copenhagen fur will hold a special event in the 1933 old workshop to cooperate with Danish artist Jim Lyngvild to show the magic world of fur customization.

In April 15th, at the high-end art and fashion Hall of Italy, 10 Corso Como Shanghai, a joint YYO Presents Fashion & Music 10 Corso Como Night will be held with Shanghai fashion week. The scene will be triggered by the Chinese music hall star DJ Wordy and the Chinese independent pioneer Shangguan Zhe, who will collide with the spark of fashion and music.

The success of the 2016 autumn and winter work in Shanghai fashion week can not be held without the support and enthusiasm of the partners from all walks of life, especially the support of China Xintiandi, the L'OREAL salon in Paris, the M.A.C M.A.C make-up, the The Langham Xintiandi Hotel, the Pepsi (China) Co., Ltd., the Venus Concept strontium (Shanghai) bioscience Co., Ltd., the A.O. Smith moisturizing soft water softener and the San Bitao mineral water.

2016 autumn and winter Shanghai fashion week will give full play to the convergence effect of fashion magnetic field, and build a diversified platform for display, promotion, trade and communication, and ideological collision. It will attract outstanding designers, buyers, media and industry related personages at home and abroad to converge in Shanghai to become the witness and creator of the great event in the capital of fashion.