Taobao Platform Counterfeit Products Flooded With Poor Quality Products Are Still Demanding.

Yesterday a friend showed me that he was just there.

A pair of shoes bought, said more than 300 pieces of shoes, even two shoes have obvious color difference.

I thought I could spend more money on Taobao, but I could buy something that was more valuable than a bargain.

I laughed and said, "now Taobao stores are smart enough to know that no one buys cheap goods, so when the product is constant, the price is raised, and the sales volume is large."

After hearing this, my friend thought, suddenly, "Oh, yes! A few years ago, Taobao was three yuan, and which one was cheaper to buy.

In the past year or two, it seems that the price tag is cheap, and it will deliberately avoid.

The original consumer psychology has been studied by Taobao shopkeepers?

Yes, it has been forgotten since when, the electricity supplier is no longer a new industry, it has become everyone's consumption habit.

After the "buy cheap" business, the "buy value" has become the mainstream of consumption again.

A pair of shoes, a dress, a long skirt...

Previously priced at $59, it would be robbed.

Now, more people will deliberately avoid products that are priced at this price, because they have been bitten by losses and become bitten by a snake for ten years.

On the contrary, those high quality Taobao products, which were priced two hundred or three hundred or three hundred or four hundred, seem to have survived the freeze, because the quality of the products is good, so that they get more praise and reputation.

However, at this time, the original price of 59 yuan found that this change in consumer psychology, in the case of products unchanged, the re design and production of the details page, the price changed to 3500.

As the saying goes, a rat's excrement spoils a pot of porridge.

I wonder if those products that just seem to have survived the freeze will face Li Kui PK Li Gui again.

First, take the intellectual property rights line and protect the rights and interests by law.

Although the relevant provisions of China's "intellectual property protection" are not so perfect, we find that many international public opinion and the prime minister's policy of supporting entrepreneurship in recent two years show that the state has paid more and more attention to the protection of intellectual property rights of start-up companies.

Therefore, for enterprises with independent R & D capability, this is undoubtedly a draught.

As I mentioned before, the essence of business is the creation and supply of "product value".

Whether the traditional channel or the electricity supplier channel, if only the product Porter, then will eventually be defeated because of "product value short board".

Therefore, it is particularly important for the electricity supplier to take the "exploding strategy" as the core strategy, whether your explosive products are exclusive research and development, and have the relevant patent protection.

The Internet has broken the traditional information opacity. If a product selling website is not included in the search engine, it will not move.

This is also a great help for us to search for illegal competitor information.

Generally speaking, patent products with core selling points usually have general keywords in the title description, so we should regularly search for such keywords, find clues of illegal competitors, and keep evidence in time and report, so that the law can solve such problems.

Second, the differentiation of brand core selling points will become the key element of your success.

In the first 20 years of the Internet development, everyone was eager to enjoy the traffic bonus to sell goods, and did not focus on brand building.

Therefore, the result of homogenization of e-commerce products has been created.

However, in

At the later stage of development, if you sell products that have no core difference in brand, they will not move in the future.

Many entrepreneurs will add my WeChat, saying that they are very anxious that the way they have stepped out will be discovered by other colleagues and will be overtaken.

I say that if this happens, you can only admit that your brand and team can not do well, even if losing is reasonable and sooner or later.

For example, red star, Kai Long, and IKEA both sell furniture, but are they directly competing? I don't think so.

Red star is more stressed.

That is to say, consumers go to the red star, because there are plenty of products and brands, and the choice is large.

Therefore, the brand emphasizes "buy".

And cheap and expensive.

But consumers go to IKEA, but from the entrance, they experience beds, cabinets, home textiles, green plants and table pendulum.

And a series of lifestyle.

When a user discovers that a link is his own demand scenario, the goods in the scene will become a purchase choice.

At the same time, IKEA emphasizes the fun of DIY furniture.

Therefore, IKEA emphasizes the consumption of experience and scenes.

You see, furniture is also sold, but the focus of the brand is quite different. Do you think there really is competition between them?

It can be seen that in order to avoid illegal competition, it is more important to create differences on the brand's soul, besides paying attention to the protection of intellectual property rights on products.