ABC KIDS Promotes Product Innovation In An All Round Way

On April 2nd, the twenty-fourth annual press conference on the results of China's commodity sales statistics and the annual development of China's consumer market were held in Jiangsu.

Once again awarded "2015"

The market share of the product market is the first "and won the" 2015 annual "market share.

The top ten of product market share.

Since 2009, ABC KIDS has won two honors for 7 years in a row.

ABC KIDS general manager Zhou Jianyong attended the press conference

The results of China's merchandise sales statistics jointly published by the China Federation of Commerce and the China National Business Information Center are the most authoritative data statistics in the Chinese consumer goods market, and are regarded as the vane of the development of China's consumer goods market.

The China National Business Information Center is a central institution which is authorized by the National Bureau of statistics to carry out the related statistical business of the trade and service industry. The statistical results of its sales in China show the status quo of the brand consumption in the industry objectively.

ABC KIDS is once again the top of the list, confirming its leading position in China's children's footwear industry and having a large number of supporters among consumers.

New summer 2016 A+ boot shoes

ABC KIDS promotes product innovation in an all-round way through continuous strengthening and external brain cooperation.

So far, ABC KIDS has cooperated with the fashion alliance of Korea fashion industry to set up an international cooperation base for Chinese and Korean garment industry to enhance the strength of product research and development. At the same time, the Institute of physics and chemistry of the Chinese Academy of Sciences set up an enterprise standard for antibacterial children's footwear and clothing to improve the comfort of children's shoes and clothing.

ABC KIDS has also started working with top design teams in Japan, Italy and other countries to further improve product design standards.

Since then, a series of scientific research innovation has enabled ABC KIDS to hold more than 360 patents and form a strong and effective technical barrier to industry.

ABC KIDS exclusive title of Golden Eagle cartoon "adventure of children"

The increasing value of brand equity is the weight of ABC KIDS's total market share of seven consecutive championships.

The communication strategy of "double-sided adhesive" has constructed a strong matrix of all media communication.

In recent years, through the strategic cooperation with portal Tencent children, Sina parenting, Sohu mother and baby, and cradle net of vertical mother and child website, child care network and Pacific parent child network, we have gathered more attention from parents and children with more valuable content.

In the big hot variety marketing, the exclusive title is the first national interactive music growth reality show, "new voice has fan" and Golden Eagle cartoon "children's adventure", to achieve interaction between online and offline.

In addition, at the end of 2015, the joint action of "warm China" jointly organized by three major public welfare organizations highlighted the social responsibility of ABC KIDS as a leading brand in the industry.

Under this series of brand marketing, 2015 ABC KIDS was selected as the 500 most valuable brand in China for sixth times with the total value of 3 billion 602 million yuan brand. It became the only brand in China's children's footwear industry for six consecutive years, and won the "China brand annual award - China children's wear industry No.1".

"7 consecutive years ranked the first comprehensive market share of children's shoes products, which fully demonstrates the recognition of consumers' brand and quality of ABC KIDS."

Zhou Jianyong, general manager of ABC KIDS, said: "this is the inevitable result of ABC KIDS's increasing R & D investment, quality improvement and brand asset accumulation over the years.

In the future, ABC KIDS will provide Chinese children with a richer, more innovative and more advanced technology of shoes and clothing products, and integrate the healthy development of caring children into every family.