PEAK: "Star Strategy" Is Effective, Professional Products Are Popular.

Adhere to the development of "specialization and internationalization"

Sports also ushered in a bumper harvest year.

Thanks to the successful marketing of star strategy, as well as in the field of professional development.

And international

In 2014, PEAK sports annual turnover increased by 9.4% to 3 billion 110 million yuan compared with that in 2014. Gross profit grew 11.4% to RMB 12 billion yuan, and net profit increased 22.3% to RMB 390 million yuan.

On the day of the announcement, PEAK sports shares surged 6.01%.

Xu Zhihua, PEAK CEO, said: "in the future, PEAK will gradually realize strategic upgrading while adhering to specialization and internationalization, upgrading from a single sports equipment supplier to a comprehensive sports solution provider."

PEAK sports chairman Xu Jingnan (middle), general manager Xu Zhihua (right) and chief financial officer Cai Jiahao show Howard's sneakers together.

The "star strategy" is effective, professional products are popular.

Since the launch of star strategy at the end of 2014, PEAK has made remarkable progress in star sports, star athletes and star products sales.

In 2015, on the basis of the five Inter Continental Basketball Championships (FIBA), PEAK signed a large number of international top star competitions such as the China open, Wuhan open, Dalian International Marathon and the European indoor Athletics Championships, and successfully joined hands with NBA basketball superstar Dwight Howard, basketball world cup best point guard Teodosic and other international basketball stars.

The cooperation with star sports and star athletes not only promoted the popularity of PEAK brand significantly, but also promoted the professional upgrading and sales growth of PEAK products.

In 2015, PEAK made professional basketball shoes such as Howard's generation, Parke's three generation, lightning three generation, beast three generation and fast hawk two generation for Howard, Parke and other star players. Once they were launched, they won the market acclaim. Although the price is higher than the ordinary shoes, the sales volume is still rising all the way.

In particular, the Howard generation listed at the end of 2015 has been in short supply.

By the end of 2015, PEAK basketball shoes had been ranked first in the same industry for 7 consecutive years in the domestic market.

Drawing on the successful experience of basketball promotion, PEAK has done a lot in the research and development of running products, and has launched 34 professional and grassroots running activities in the past year.

In order to cooperate with frequent running events and sponsorship activities, PEAK has made rapid progress in product changes. In 2015, it launched 1.1 new products: arrow feather, Skywalker, S-PAD, Yue run three generation, rhythm five running shoes, which fully covered the different needs from professional athletes to light users, and became the fastest growing category of PEAK in 2015.

The international market is developing at a high level, ranking the top of China's sports brand.

In 2015, PEAK continued to strategically develop overseas markets. By the end of 2015, in addition to 11 NBA players, PEAK also sponsored three NBA teams from Houston rockets, Miami heat and Sanantonio spurs, and also signed sponsorship agreements with the Basketball Association of 8 countries such as Germany, Australia and Serbia.

According to the data provided by FIBA, through sponsoring the 5 intercontinental basketball tournaments, such as FIBA European Championships, Asian Championships, non Championships, American Championships and Oceania Championships, PEAK has accumulated more than 600 hours of exposure in the arena and media, and converted to media value of over 81 million euros, about 600 million yuan.

Sustained and strong brand exposure has attracted a large number of international distributors to come forward to discuss cooperation matters.

In 2015, PEAK has opened PEAK stores and counters in more than 90 countries and regions, and has increased more than 10 distributors in 2014.

"Our goal is to establish distribution channels in all countries and regions around the world so that PEAK brands can be found everywhere in the world."

PEAK chairman Xu Jingnan said.

Up to now, PEAK has registered trademark in more than 180 countries around the world.

The continuous expansion of the distributor network has made PEAK's overseas sales steadily improve.

In 2015, PEAK group's international sales reached RMB 6.7 billion yuan, accounting for 21.6% of the total turnover. It was the highest proportion of Chinese sports brands in overseas markets.

In 2012, PEAK put forward the "three hundred target" of overseas markets: complete trademark registration in 100 countries and regions, and enter 100 countries and regions in 3 years to achieve sales, and strive to achieve 10 billion yuan in sales within 10 years.

In response to the national call for strategic upgrading, the sports industry ecosystem should be constructed.

While making progress in specialization and internationalization, PEAK also has bigger ambitions.

With the strategic development goal of "Internet +" and "China made 2025" and the promotion of national fitness as a "national strategy", the increasingly open and increasingly market-oriented sports industry has provided a new opportunity for PEAK, a group company rooted in sports industry for a long time.

By the end of 2015, PEAK sports was officially recognized as the national sports industry demonstration unit by the State Sports General Administration.

"This is a new starting point."

PEAK CEO Xu Zhihua said, "in the future, PEAK will improve the operation of the group buying official website, deeply lay out the basketball market, and consider participating in the brokerage, organizing events, training camps, training and other business of the stars, thereby consolidating PEAK's leading position in the Chinese basketball market.

At the same time, we will continue to invest more in technology and talent so as to pform our sports shoes and garment manufacturers into a comprehensive sports solution provider.

It is reported that PEAK has launched an open competition promotion and Registration Platform PEAK+, is also in contact with many international sports organizations, sports owners and many sports departments and cities in the world, and sports talents, plans to host and host a number of international sports events, and to set up basketball, football, tennis and other sports training network.