The "Sea Wash" Army Is Now Closed.

According to nectar related employees broke the news: honey was disbanded 1 years ago.

Since October, honey has begun to lay off people.

In March 30th, reporters took a lot of trouble and finally got in touch with honey related people (former employees).

According to the staff, honey Tao was disbanded 1 years ago.

Since October, honey has begun to lay off people.

In order to confirm the truth of this statement, the reporter contacted 3 honey workers before and after the operation. The 3 employees contacted had a middle-level manager, and the other two were ordinary employees.

1 of them were silent about the matter, and the other 2 employees disclosed some information.

The following is a part of the dialogue with reporters:

Reporter: is it bankrupt or acquired?

Reveler: broke down.

Reporter: is there anyone else in honey Tao company now?

Broke the news: everyone's gone, no one.

The rumour of honey has been in a long time. Reporters heard some rumors since the end of 2015.

By the end of 2015, the news revealed that there was a big event before Xie Wenbin, who had communicated with some media that he would announce it after the year.

Rumour was rumored that it was being disconnected when it was closing down. This rumor is not groundless. But there are some discrepancies with the facts. According to people familiar with the matter, honey was picked up by the warehouse, and the warehouse was built by honey.

In early March, search engine began to appear on the search engine related news; in March 28th, a media received an anonymous contribution, saying that honey Tao was acquired and the founder was out; speculation was Jingdong.

Subsequently, Jingdong denied that the acquisition of honey is not true.

"Or failed to be bought?" false and real people look dazzled, many media verification no fruit, can only get some information, and entrepreneurs in the industry have expressed their ignorance of the matter.

With the development of this event, I believe that all kinds of speculation about honey will continue to emerge one after another. After all, Xie Wenbin has never spoken.

Billion European network is also looking forward to Xie Wenbin's reply, confirm the situation.

C round of financing failed, lagging behind the army

When Tmall was in charge of wireless products, Xie Wenbin won the investment of Wang Dongfeng, chairman and chief executive officer of Yun hang holding board.

After leaving, Xie Wenbin was recruited to the core team from Baidu, Iqiyi, 360 and Ali, with Wang Yuan's 1 million yuan to him.

Before the official launch of the honey net, under the recommendation of Wang Dongfeng, Xie Wenbin got the 1 million yuan investment from Cai Wensheng, a fellow villager in Fujian.

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In October 2013, the honey Tao net (formerly known as CN Hai Hai Tao) was established, and the product was formally launched in March 2014. In the early stage of the line, it was done by Hai Tao shopping guide or purchasing agent mode, so that the sea Amoy merchants settled in, and at the same time, they were connected to the overseas online shopping malls, and the services such as the operation company and the third party payment were assembled in the backstage, and the consumers completed the shopping links independently.

After experiencing heavy losses from overseas purchasing 60%, the 6 month, 2014,

Self run Hai Tao electricity supplier, through the way of sale, every day on line a detonating product.

At that time, Xie Wenbin's goal was to make vip.com, a cross-border electricity supplier.

At this time, there are also honey buds and ocean wharves.

In July 2014, Amy obtained the 5 million dollar A round investment of Jingwei venture, and 4 months later, it won 30 million B round investment, such as Xiang Feng investment, Jingwei venture capital and so on, which was the largest amount of financing disclosed in the field of import electricity.

After getting the money, honey began to promote marketing, and honey Tao took out a large amount of money to make subsidies. In the black Friday of the month, the most brilliant data of honey Tao showed that its client activated users were close to 1 million, and the monthly trading flow exceeded 10 million yuan.

But not for long.

At the beginning of 2015, the cross-border e-commerce price war was more intense; in the honey buds, ocean wharfs and Ali,

After the "price war" of equal height, honey Tao began to be silent.

Xie Wenbin once said, "even if I add another one hundred million dollars, I can not become an opponent of the giant in price war. The giant can push the price down to a very low level through channels and subsidies, but the start-up company can not afford to spend so long."

This sentence evidently proves that honey can not afford to spend in price war.

To make matters worse, the "cold winter" of capital came in 2015, and financing was no longer as easy as that of 2014. It was easy to melt into a surprising amount, and the C financing of honey Amoy was also delayed.

Alibaba, Jingdong, Amazon and so on have made efforts to cross-border electricity providers, in the flow, capital, brand resources are strong before the giants, the advantage of honey Amoy began to weaken.

Transformation of South Korea, but time is too late.

In September 2015, Xie Wenbin began to live passively.

In order for Xie Wenbin to become lighter and run faster, in September 2015, he gave up the whole category of global buying and selling ideas and the marketing tactics of price war, and went back to the single vertical market purchased by South Korea.

Xie Wenbin also said in a media interview that after the pformation, the honey Tao plan continued to achieve three years of profit, preparing for the listing of A shares.

Perhaps it was preparing for the pformation, and many business departments were cut off by honey. The company began to slash jobs. Even in December 2015, the media also had news reports about the cooperation between honey Tao and Meng shop.

But at the same time, the news of the dissolution of honey will begin to spread.

On the specific pformation results, the billion euro network can see five words of "duty-free shop in Korea" on the honey scouring front page. Its mobile terminal APP also advertised "Korea duty-free shop, Hai Tao shopping star and the same Korean purchase". However, when looking at its official website and APP terminal, there are still traces of global purchases on the platform, and even the website has a subdirectory of "Amoy Japan"; that is, honey Tao has not completed the pformation.

In fact, honey has no advantage in competing for the exclusive agency rights of Korean brands.

According to the billion euro network, Tmall international and Korea Yi Jie, Jingdong and Lotte have reached a cooperative relationship, while poly America is the exclusive agent partner of many Korean brands in China.

Honey Tao pformation Korea will still buy and other

Once again, website overlap is facing competition pressure.

Now, in the face of the news of the failure of the honey rush, all pformation has lost its opportunities.