Don'T Most Consumers Of Armani Want To Use Fur Products?

Recently,

The group announced its flag.

Will stop using

。

In response to this move, the International Fur Association CEO Mark Auton responded.

Although the Armani brand does not use much fur, I am still surprised by the brand's "anti fur" public comments.

Armani says its main reason is to protect animals and the environment, which is hard to understand.

In animal welfare, fur industry is one of the most standardized industries in the world.

Compared with the artificial fur made by Armani, the fur industry as a natural product is obviously more conducive to the environment.

Armani wants to influence consumers' buying behavior, and it should be ashamed of it.

I believe that consumers have a choice and will decide for themselves.

I fully agree that "sustainable development" is superior to "short-term business practices".

At the same time, I do not agree that "removing fur culture is a good way to achieve this goal".

In fact, fur is one of the most sustainable fabrics developed by garment enterprises.

Fur farmers reclaim surplus food from other industries as feedstuff, and provide organic fertilizer instead of chemical fertilizer.

A fur garment can be used for 20-30 years, or even longer, and can be refurbished to make the best use of it.

Finally, natural fur can be degraded quickly and naturally by nature.

The global fur industry strictly adheres to local environmental protection laws and regulations, including the collection and disposal of excrement and the use of chemicals.

In terms of environmental protection, the standard fur enterprises have set the best standards in the world.

On the other hand, the "safer alternative" claimed by the "anti fur" is far from the truth: the "artificial fur" containing polyacrylate needs to extract and fractionate the oil, then convert it into fiber and make it into a product.

Moreover, the "artificial fur" is mostly "fast fashion", but after wearing it for two or three years, it will soon be thrown away with plastic bags into the garbage dump, which will not be corrupted for centuries.

Most importantly, Armani does not respect the right of consumers to choose and make decisions.

Don't most consumers of Armani want to use fur products?

Finally, I would like to make a request to Armani: if you sincerely want to promote sustainable development and want to talk with the relevant parties, please contact the International Fur Association.

"Zero fur" may win news headlines in the short term, which will be harmful in the long run.

Time will prove the meaning of "sustainability".