Adidas Vs Puma Two Big Brands Of Resentment

For the two sports giants of Adidas and Puma, no one will not know, but there is still a story of grudge between the two giants. There is a story in Xiaobian. Do you have any wine?

They are the two brothers of the Darth family, and even their names are very similar. A Rudolf, a Adolf, originally had the same ideal, but later went on the road alone.

Hedo root Germany A small town with only twenty thousand people in Bavaria, if you look at these words, some people may ask, what's the weird part of this name? Don't look at a small place. This is the headquarters of Adidas and Puma's two sporting goods companies. The story of sports shoes for two brothers starts here.

Rudolf and Adolf

Because the father of two people is a cobbler, this also has a deep origin for this family and shoes. It is logical for the two brothers to inherit their father's skill. In 1924, the brothers set up a sports shoe factory of the Darth brothers. Brother Adolf is skilled in art and responsible for the design and improvement of shoes. Adolf, with his outstanding eloquence and sales skills, has taken over the sales and operation of the factory. In the second year, their first pair of running shoes came out and soon became popular throughout the state and throughout the country.

Later, even the German national track and field team asked the brothers to design running shoes. This is a golden opportunity for a small shoemaking workshop. However, six months later, the samples of professional running shoes were released. At that time, the Hitler administration completely controlled the upcoming Berlin Olympic Games and asked all German athletes to wear uniform clothing and shoes. This means that the achievements made by the Darth brothers are useless. But with the help of the German track and field coach, Jesse Owens, the American athlete, put on Darth's running shoes. At the 1936 Berlin Olympic Games, Jesse Owens became the first track and field athlete to win four gold medals in the Olympic Games. This has also made Darth's running shoes a great sensation all over the world.

After a few years, after World War II broke out, the brothers' shoe factories could only be forced to stop production, and two people joined the Nazi party. In 1943, the Allied forces launched a strategic bombing of Germany, and his brother Rudolf became a US Prisoner of war. But he firmly believed that his brother betrayed him, which laid the foreshadowing for the subsequent separation of the brothers. In 1948, the two brothers finally split up. Brother Rudolf moved to the other side of the Bank of the LOHA River and started his new company. At the beginning of the year, the company's name was "Ruda" and was soon changed to "Puma". The younger brother Adolf officially registered the company as "Adidas" in August 18, 1949. Since then, the two major sports brands have been fighting for decades.

After the split, the two companies plunged into fierce and hostile commercial competition. The town of black root is also divided into two camps. It is even called "the city of bending neck", because when two strangers meet, they always have to look at the shoes on each other's feet. If they are not the same brand, the result can be imagined. Even the two football teams in the town represent different brands, and hegso FC has ASV support for Adidas, and Hedo root FC is a supporter.

Das Wunder von Bern

1954 Switzerland The world cup is definitely a historic competition for Adidas. The West Germany team then established a cooperative relationship with Adidas. In fact, at the beginning of the split of the two major brands, there were also several West Germany players wearing Puma shoes. Adidas designed a skid shoe for the West Germany team, and this design shows a good result in the match. In the end, West Germany won the trophy of the world cup and staged a Berne miracle. Adidas shot red and gave the elder brother Puma a heavy blow.

In 1958, Adidas, who has successfully entered the US market, stepped up its publicity efforts. For the first time, it launched slogans in the media, calling itself the "best sneakers in the world". The move made Rudolf angry. He secretly sent a threatening letter to Adidas headquarters and called his brother in person, warning him to keep a low profile. Adolf is not a common man. He sued Rudolf for illegal business competition in the Bavaria commercial court. But the result was no accident. Puma was fined for making huge economic compensation to Adidas, and Rudolf was defeated.

In this way, the situation of water and fire was not relieved until the two brothers died one after another. In 1974, Rudolf died of lung cancer, but Adolf's public condolence said: "in the heart of human sympathy, the Adolf Dassler family will not comment on the death of such a person." Four years later, Adolf died. The two people's cemetery is located in the north and south ends of the town, and as brothers, until the end of the two lives, hatred is still the theme of "Brotherhood".

When Rudolf died, Puma had 4 factories and 3500 employees, producing thirty thousand pairs of sports shoes every day. By the time Adolf died, Adidas had 17 factories and 120 thousand employees in the world. The daily output of athletic shoes was as high as 130 thousand pairs. It was the largest manufacturer of sports shoes in the world. In those days, the two big brands actually did not compete on the same level. Matching the situation of the two companies seems to be able to illustrate some problems.

ADI and Puma headquarters

Although the two position Founder They died one after another, but this did not prevent their descendants from continuing the struggle. Perhaps this endless internal friction has caused the two big families to suffer badly, and their respective family successors have not been able to go along with their own brands. Adolf's eldest son, Khost, has great marketing talent. Under his leadership, Adidas has achieved great success in brand promotion. But in 1989, two years after the death of Khost, Adidas was bought by a Frenchman named Bernard Tapie at a price equivalent to 243 million 900 thousand euros. And now the Adidas group has more investors, and no one can hold more than 5% shares.

Also in 1989, Rudolf's two sons, Amin and GERD, sold a 72% stake in Puma to a Swiss Corporation. In the same way, Puma was finally bought by Kai Yun group of France in 2007. Now Adidas and Puma have long lost sight of the Dassler family.

However, in any case, Rudolf and Adolf brothers once were a legend in the history of world sporting goods development. According to the German Bild, RTL, the largest private television station in Germany, will broadcast a movie called "brothers struggle" during Easter. The two heroes are Rudolf dartler and Adolf Dassler. Meanwhile, another film, "Darth", which is filmed by German TV, is also going to be completed for the two brothers. The two big TV stations almost took the same theme film at the same time, and led us into the era of Adidas and Puma.

The world's sporting goods market is now fiercely competitive and branded, while Adidas and Puma have not been very good in recent years. But the performance of the two companies in 2015 has seen many positive aspects. This year's French European Cup is a big test for them. The struggle is doomed to be the theme that Adidas and Puma have been unfinished.