The City Beauty Group Will Integrate Online And Offline Distribution Channels.

Hong Kong

The group released its 2015 annual performance report today. The group's total revenue exceeded RMB 4 billion 953 million yuan in the year ended December 31, 2015, an increase of 23.6% over the same period last year.

Channel sales revenue nearly RMB 175 million yuan, an increase of 136.6% over the same period last year.

In addition, in the year, the gross profit of urban beauty reached RMB 2 billion 115 million, an increase of 34.9% compared with the same period in 2014, and the gross profit margin increased from 39.1% in 2014 to 42.7% in 2015.

City beauty group reported in the report that the growth of total revenue has benefited from the multi brand layout of the company and the expansion of offline retail outlets.

It is reported that in 2015, there were 1032 retail outlets for urban beauty, of which 888 were franchised stores and 144 were self operated stores.

At present, the city beauty online has 8058 stores under the entity store.

In the multi brand development path, urban beauty has launched.

The brand "city Feng Shang" and the children's underwear brand "Mi Ya Jia", and its "free time" brand launched in 2014 already has 60 independent stores, becoming a new growth point of the group.

At the same time, the urban beauty began to exert themselves in the high-end underwear market. In 2015, it bought the high-end underwear brand Ordifen and its sub brands, and successfully entered the department stores and shopping centers of the second tier cities. The high-end brand has 551 retail outlets online.

According to the data of frost Sullivan, in 2015, the market share of the urban beauty market reached 3.3%, ranking the top, occupying 6.4% of the mainland's clothing market.

In the domestic electricity market of personal clothing, urban beauty accounts for 3.2% of total sales.

It is estimated that the market share of urban beauty business will increase to 6.5%% in 2016.

The urban beauty group said that in 2016, it will integrate the online and offline distribution channels, focus on expanding the three or four tier cities and communities, and seize the high growth of children's underwear brands and men's underwear brands and e-commerce channels, and consider expanding overseas territory.

By the end of 2015, urban beauty earnings per share amounted to 28.33 yuan, an increase of 14% over last year.