Yin Man: Sweeping The Wall To Break The Traditional Closed And Reshaped Business Model

March 30th, a few days ago, China

The forum was held in Beijing. As the chairman of the Bureau, CEO Fang Jianhua, the chairman of the presidium, introduced the "Fang" style of thinking, which was "breaking the wall", breaking the traditional closed mode and reshaping the business mode.

It is understood that there is no communication between traditional shops, brands and customers, customers and customers, and salesmen play the role of shopping guide.

In this regard, Fang Jianhua pointed out that to break this cold sale, we need to have human feelings and temperature, and there are social contacts in the retail format.

In the future, consumers will have more demand for personalized services in depth, and scene experience will become more and more important in future physical retail.

It is reported that Yin man + (home), extending from traditional clothing category, contains seven m visible range products of slow living space, including clothing,

, accessories, home, book bar, cafe, showing a specific life scenario.

"In people's business, it's the key to play and play.

Being well versed in the difficulty of alienating traditional industries from consumers, we have built each Yin man + into a fan based interactive entertainment community based on slow life, releasing and stimulating the entertainment genes of the shop assistants, and constantly improving the customer stickiness from concerts, manual courses, flower arranging and other themes.

Fang Jianhua said.

From July last year, Yin man officially launched the "Yin man +" thousand city store plan, so far 8 months, has signed 256 partners.

In addition, Fang Jianhua also said that in order to adapt to the reshaping of the business model, the internal genes must also be adjusted accordingly.

Future "

The pattern is centralization rather than a market in the past.

"We are centralized, scene oriented, geographically related, thousands of thousands of faces, and everyone's needs can be realized.

In this way, we can maximize the integration of all walks of life, and our own vertical field achievements partners to integrate, so that the power of the ecosystem is the most powerful.