Transformation Of Jinjiang Manufacturing Enterprises Touches On "Electricity" Three Level Park Linkage Integration Development

In January of this year, Jinjiang launched the cross-border electricity supplier Hongshan Park project, building cross border export products exhibition center, import product exhibition center, e-commerce training center and other functional areas, and gathered cross-border e-commerce platforms, sellers and third party service providers, and focused on creating a "production trade payment - customs clearance - tax refund" integration of cross-border electricity supplier ecological closed-loop, and "logistics talent financial intermediary" perfect cross-border e-commerce service system.

Around the idea of "inside and outside help", Jinjiang has gone to Shenzhen and other places to promote investment and hold 7 special investment promotion meetings, which has more than 100 business enterprises including sellers, suppliers and supporting service enterprises.

Up to now, a total of 73 enterprises have submitted their intention to enter the list. The enterprises that have been introduced include all aspects of the cross-border electricity supplier industry chain, including Shenzhen, Hangzhou, and other leading enterprises in cross-border electric business, Jinjiang's local cross-border electricity suppliers, small and medium-sized sellers, and the traditional foreign trade enterprises that are interested in pformation, such as the three party service providers, such as personnel training, photography art, operation and promotion, financial services and express logistics.

According to the Jinjiang Municipal Bureau of Commerce, since last year, Jinjiang has highlighted policy guidance, focused on external inlining, and guided Jinjiang's e-commerce industry from spontaneous growth to active planning and leaping development.

According to statistics, the volume of e-commerce pactions in Jinjiang is expected to exceed 70 billion yuan last year, an increase of 40% over the 50 billion paction volume in 2014, and the volume of e-commerce delivery has exceeded 120 million votes, and the average daily delivery volume has exceeded 330 thousand votes, which has become the backbone of the development of Fujian's electricity supplier industry.

Passion touches electricity.

Last year, the "double eleven" day, the city's total electricity business volume in Jinjiang ranked tenth in the country, Anta, XTEP, Jin Ba and other business e-commerce pactions exceeded 100 million yuan.

"At present, 80% of the above scale enterprises in Jinjiang are involved in the business of electronic commerce, and there are more than 3 enterprises engaging in e-commerce and self-employed households, and their sales performance on all major platforms is rising."

Jinjiang City Commerce Bureau said, it is gratifying to say that last year, Jinjiang rural electric business ushered in explosive development of the year, the annual total of 19 new Taobao village, the total number of 25, forming the third largest Taobao village cluster, Chen Dai, Yonghe was evaluated Taobao town.

At present, many rural network operators in Jinjiang, based on Taobao and Tmall stores, cooperate with Alibaba, such as international station, speed sell, Suning, Jingdong and other well-known e-commerce sites, and actively expand B2B, cross-border electricity providers and other businesses.

In addition, some of the more developed electric villages have also tried to build village level electricity supplier service platform, such as Yonghe Yuhu village to set up youth e-commerce service center, and docking with third party operation companies, banks, warehousing trusteeship, Taobao University and so on.

Cross border electricity providers "catch up"

In July last year, the Jinjiang land port cross-border e-commerce Industrial Park successfully expanded the storage, delivery and distribution services of overseas warehouses. In November of that year, it started the operation of the Quanzhou international express regulatory center and the Quanzhou cross border e-commerce customs service center. Now it has more than 3000 pieces of express processing capacity per hour.

Facing the downward pressure of domestic economy, since last year, SMEs and traditional foreign trade enterprises in shoe and clothing industry in Jinjiang have opened up "new battlefields" and waded across cross-border electricity suppliers.

There are more than 1500 enterprises in Jinjiang to launch cross-border e-commerce through various platforms. New cross-border brands such as new Silk Road "SICIBAY" have emerged, and land crossing, carnival, baby Schwartz, Jiali children and other cross-border e-commerce typical enterprises.

According to statistics, in 2015, Jinjiang's cross-border e-commerce export volume exceeded 19 million 500 thousand US dollars, and cross-border electricity supplier has become a new booster for Jinjiang's economic development.

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Borrow wisdom to gain access to marketing channels

"Aiming at the missing links of the local electricity supplier industry chain, we plan carefully, take investment as an engine, accumulate and develop stamina and face the whole country to carry out investment selection work."

Jinjiang Business Bureau revealed that in addition to the establishment of the investment team to Beijing, Shanghai, Shenzhen, Zhejiang, Guangdong and other developed areas of electricity providers to invest in the intention of business, and through the business associations, e-commerce enterprises, invited outstanding enterprises to Jinjiang to negotiate.

Last year, Jinjiang successively butted.

Jingdong, Su Ningyun, Google and other more than 20 domestic and foreign electricity supplier leading enterprises.

In contrast, Jinjiang and Suning Yun Shang Group formally signed strategic cooperation agreements, collaborating in the 8 aspects of building the Jinjiang Pavilion of Chinese characteristic Museum, product procurement cooperation, sports industry cooperation, etc., and entered the Alibaba's "China made platform", and collaborated with the fast selling and Ali international station to build the Jinjiang industrial belt; successfully introduced Jingdong network in Jinjiang to set up the "Jinjiang museum with Chinese characteristics in Fujian"; facilitated the shoe industry's whole industry chain vertical platform "China shoe online trading platform" settled in Jinjiang; and successfully signed cooperation intentions with the new base, new route, factory network, LDK network, and three head and six arms sellers alliance; and with the "pick up the Internet" and the "Internet plus one road" Silk hundred cities online activities to cooperate. After repeated negotiations,

The introduction of these high-quality enterprises and high quality projects has brought a large number of supporting services such as marketing, promotion, talent and training to Jinjiang, making up for the missing links of the local electricity supplier industry chain, and becoming the new force for the future Jinjiang electricity supplier industry.

Three level Park linkage integration development

Last year, sales of shoes and clothing enterprises in China's shoes capital business park exceeded 2 billion yuan, and were awarded the top ten Internet plus industrial parks in 2015.

The project was launched in 2013. It gathered more than 400 small and medium-sized shoe and clothing suppliers, electricity suppliers and upstream and downstream enterprises, set up a business base for students and a training base for Taobao network retail talents, and attracted a number of courier companies such as post and Zhong Tong to pack in.

In order to effectively integrate the electricity supplier resources and form a strong development force, Jinjiang is currently vigorously constructing the three level Park linkage pattern of "City Town Village".

On the construction of the municipal electricity supplier park, Jinjiang has carefully built the Hongshan electricity supplier park as the leading gathering center, public display window, comprehensive service platform and personnel training base of the local electricity supplier industry, and promoted the five li electricity supplier Industrial Park to create the national electricity supplier demonstration park, thus giving prominence to the radiation leading role of the city level park to the industry and the park.

In guiding and promoting the dislocation development of the specialized characteristic parks, Jinjiang, based on the difference of functional orientation of each park, promotes the docking of corresponding platforms and service resources, enhances the professional support of the park, and forms a clear and close interaction relationship among the parks, thus becoming the carrier and depressions to undertake different ecological links in the industrial chain.

For example, the local F2B2C (manufacturer, distributor, consumer) platform created by the baby Tong Wen Chuang garden has begun to take shape, and the China made Jinjiang industrial belt co operating with Alibaba has landed investment.

In order to make effective reuse of idle workshops and resettlement houses in rural areas, Jinjiang has vigorously built up rural areas.

The gathering area promotes the flow of all kinds of supporting resources to the village level, making it an extension and supplement to the Jinjiang electricity supplier park, attracting small and medium micro network operators to settle in the near future and realizing the scale development effect.