Where Is The Opportunity For Large Numbers Of Overseas Fashion Goods To Enter Domestic Brands?

Domestic shoe and clothing products have been in the doldrums for several years. In recent years, there has been a substantial improvement in their brand performance. Most of the listed companies are beginning to break away from the main business, including some of the brands that have developed well.

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According to previous analysis, the development of cross border sea fishing has brought a large number of overseas fashion products, although they have remained at home for a certain degree, but actually they still benefit from overseas brands.

At the same time, in order to cope with the consumption trend of the new generation of young people in China, the international brand is also stepping up to the corresponding.

The layout of the Swiss luxury goods group last week launched its WeChat sales function. Its Cartire has opened its official website sales function; the us light luxury brand Coach opened Tmall flagship store in Tmall, and launched the WeChat mobile shopping function.

By restricting foreign countries

It is absolutely impossible for imports to guide the rise of similar brands in China.

First of all, the purchase of overseas high-end fashion products user group is not the purchase of domestic fashion goods crowd; in addition, consumers have a high degree of awareness of overseas luxury goods, for improving the part of the tax cost is acceptable.

The biggest impact on luxury brands will be slower recovery in China's stores.

"Domestic business environment,

The growth space of fashion brands is limited. Under the same level of design and production, domestic brands have almost lost their competitive performance compared with overseas brands.

Yang Da Jun said, for example, Italy luxury Max Mara or Salvatore Ferragamo products after the factory, increase the price of 3 times or so into the store sales.

China's clothing and leather goods brands will sell more than 5 times more after entering the stores to achieve profits similar to those of overseas brands.

Domestic brands pay more tax and cost and real estate rent pfer costs in the middle channel, while overseas luxury goods enter the Chinese market often enjoy preferential treatment such as rent reduction, decoration and so on, so the quality and cost performance of consumers who spend the same amount of overseas goods are often higher.

Yang said that for brands, if the investment stores in China fail to receive returns, they will be regarded as investment failure.

Since last year, Louis Weedon group has closed its brand in the two or three - line city of China's store.

Meanwhile, luxury brands announced this year that they will add new stores to overseas tourist markets to match Chinese consumers' shopping behavior.

Chanel (Chanel) fashion department president has said that the tourism shopping market has become increasingly important, Armani (Armani) and Fendi (FENDI) even held a new release show at the airport.

However, for the domestic fashion industry, this is a more competitive reincarnation.

As a matter of fact, domestic brands have enjoyed more convenience than before.

Every year the two China International Fashion Week and Shanghai Fashion Week show a large number of outstanding designers in the form of designer contest in addition to the display of brand new products. Some young designers also have independent brands through online collection stores and offline stores, and even many excellent domestic designers such as Liu Qingyang, Gao Yang, Bu Kewen and Zhang Chi have their own independent brands into the French high-end department store in Beijing.

Zhou Ting believes that the long-standing difficulties of domestic fashion shoes and fashion brands are not all from the competition of foreign brands, but precisely because they can not fully enter the market competition. Therefore, facing the trend of globalization, the whole line will collapse.

Excessive protection will only make the weaker industries weaker.

She suggested that direct measures should be taken for the support of luxury consumer brands in China, such as tax reduction, direct financial support for such enterprises, and similar practices in South Korea.