Men'S Wear Brioni Appeal Darya Trade Company Infringement Ended In Failure

Kai Yun group's Italy senior

Brioni filed a lawsuit with the local court earlier, demanding that Darya trading company stop using the trademark of Bianco Brioni. Recently, the case was dismissed by the court, and the appeal of Brioni was invalid. Darya trading company could continue to use the Bianco Brioni trademark.

The case was opened last month with a federal court in Manhattan. Brioni said that according to New York law, Darya trading company infringed its trademark and caused unfair competition.

In court documents, Brioni pointed out that Darya trading company usurped its trademark and usurped Bianco Brioni to sell low quality men.

It damages the brand reputation of Brioni, misleads consumers, and damages Brioni's revenue to a certain extent.

Brioni said that Darya trading company used the same font as Brioni trademark to cause the actual market confusion. They have received many consumers' consultation on Bianco Brioni clothing e-mail, many consumers are misled by Bianco Brioni, and think Bianco Brioni is the brand of Brioni company.

Brioni was founded in 1945 as a leading brand of male fashion. Brioni is a high-quality men's wear.

Known for its world sales, its annual sales volume is several hundred million dollars, and is loved by Hollywood stars. Among them, Richard Burton, Henry Fonda, Clark Gable and Leonardo DeCaprio are all loyal fans of the brand.

In addition, recently James Bond's role players in the movie wearing Brioni clothing, further increase the exposure of Brioni brand.

Brioni said its trademark has been registered, including script version.

It is reported that the defendant Darya trading company also registered and protected the trademark of Bianco Brioni.

Brioni is seeking a ban on the prohibition of the use of infringing trademarks by Darya trading companies.

As of fashion headlines, Darya trading company did not make any comments.