Dayang Creation Group Invested 200 Million In Internet Venture Company INDOCHINO

Starting from the Internet

INDOCHINO, a start-up company, announced that it had won the investment of 4200 million yuan (about 200 million yuan) from Dayang creation group, a Chinese garment maker.

In addition to investment, INDOCHINO also signed a five year cooperation agreement with Dayang creation group.

The agreement allows INDOCHINO to sell 3 new suits at the same time online and offline, adding two times the fabric of suits and shirts, and increasing the number of customized options for suits three times.

The industry believes that the cooperation between Da Yang and INDOCHINO is based on a common concept of customization, and also symbolizes the opening of the strategy of Dayang's customization.

In addition, to the American market early action of the big Yang created, the choice of North American brand investment, the meaning of its intention.

For Da Yang's creation, this paction can undoubtedly expand its visibility in the North American market and face the North American consumers more directly.

Founded in 1979, Dayang creation is dedicated to producing and marketing all kinds of high-end clothing. At present, the annual output of Western clothing is 6 million. It has a senior men's wear brand TRANDS (Genesis), business dress brand KEYMEN (Kamen) and online direct selling brand YOUSOKU (excellent search cool.)

INDOCHINO, headquartered in Vancouver, was founded in 2007.

INDOCHINO produces all kinds of unique men's clothing according to the needs of customers. Customers are distributed in over 130 countries and have retail space in seven cities in North America.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., said that since the beginning of 2016, there have been several major news events in the garment industry almost every week.

And many garment enterprises are increasing horsepower, and constantly through mergers and acquisitions to expand horizontally and vertically, the apparel industry mergers and acquisitions integration into the fast lane and become increasingly fierce.

Cheng Weixiong believes that after several years of pformation and adjustment,

The resurgence of weather has gradually emerged. Enterprises in every subdivision have shown the potential of leading enterprises, and the trend of industrial differentiation is getting more and more obvious. Many cash reserves of garment enterprises are quite good, which have created a moist and rich soil for mergers and acquisitions.

In Cheng Weixiong's view, compared with the self innovation brand, M & A is already mature and has a certain market reputation, which is less risky for the company's future expansion, and can also enrich the company's multi brand camps, which is beneficial for the two sides to achieve complementary advantages in the channels and brand promotion.

The trend of clothing enterprises in the capital market in the first 3 months of this year can be seen.

However, Cheng Weixiong also bluntly said that both horizontal and vertical mergers and acquisitions in the industry and industrial integration, or the cross-border development of hybrid mergers and acquisitions, all need to conform to the development strategy and capital logic of enterprises, and also need to adhere to, optimize and expand the traditional industries of garment enterprises.

With mergers and acquisitions

With the further promotion of resources and the reorganization and regeneration of resources driven by capital, it is expected that the merger and reorganization of listed garment enterprises in the future will become a normal phenomenon of pattern differentiation and industrial convergence. The survival of the fittest and the stronger of the strong will become the rule of survival in the industry.

China Apparel Association has recently said that the Chinese garment industry has entered the era of "big brands' survival of the fittest". During the "13th Five-Year" period, China must support genuine big brands if it wants to pform from "big clothing country" to "strong clothing country".

Some enterprises through mergers and acquisitions is an example of brand internationalization strategy, and also provides a new train of thought for the diversified development of Chinese garment enterprises.

In the long run, the merger and reorganization and pformation of the garment industry will usher in a new peak.