Correll Brand Officially Signed For Wei Fu You

According to the latest news, song Real Company has recently signed a contract for its software in order to expand its market. From now on, all products of its products will be sold on Wei Fu you software.

Following

After 15 years of cooperating with the traditional lingerie giants, the first brand of Tmall lingerie is successfully signed by Wei Fu's software.

Since the beginning of Tmall in 2008, she has gone from a small unknown company to a Tmall underwear giant. What kind of opportunities and challenges have she achieved?

In 2002, Zhang Xiang, 21, entered the "secret company" of Vitoria, sold from a store to a factory, and left in less than a year to set up a small foreign trade foundry in Zhongshan, Guangdong.

Everywhere is such a foreign trade foundry company, Zhang Xiang's business is also no improvement, thus supporting for 2 years.

By the end of 2003, after the Spring Festival, the factory leader said to him, "boss, there will be some work next year at home. I will not be over after the end of the year."

The implication is that money is scarce, and the company has little development.

Zhang Xiang took out the only ten thousand yuan from his pocket and gave him 5000. He said, "no matter if you don't come next year, this is your year-end bonus this year."

I didn't think it really brought a turning point.

By 2007, Zhang Xiang's foreign trade foundry factory has achieved 2 hundred million annual sales, and is already a very large company.

Opportunity: standing on the draught of Tmall

When Tmall just split up with Taobao in 2008, there were few big cards willing to go to Tmall because they thought Tmall wasn't tall.

Most of those who entered Tmall almost moved in from Taobao, like that of the city.

In 2009, Tmall decided to follow the US's "black Friday" to do double eleven Shopping Festival, requiring all businesses to play half off.

As a result, all international brands do not play with Tmall. Let alone half off, they will not join twenty percent off or ten percent off.

Domestic brands, such as admiration, do not participate. They feel that their brands can not be discounted.

But one company said, "we are willing to," this is "grey".

At that time, a group of 18 companies participating in Tmall's double eleven, like Correll, had very good supply chain quality.

Second, they are willing to play half a discount, willing to play together.

Because they feel that they can make money in all the middle and store costs.

In particular, they have a very good e-commerce team, have done the operation of Taobao store, they are very familiar with the system.

In 2009, Tmall gave resources to big brands free of charge.

So Tmall gave all these resources to these brands, such as grill, Yin man, and Korea's clothing house.

As a result, these Amoy Brand Company began to grow vigorously from eleven in 2009, and from 3 million in the year of Taobao to 6 hundred million now, the reason is that their enthusiasm and cognition of e-commerce is far more than that of traditional enterprises.

At that time, Tmall gave these companies a large amount of double eleven of their resources free.

Do you know the price of advertising on double eleven in 2014? Each sea view room sells for 20 million a day.

Not necessarily, because there are 10 holes.

Since 2009, the annual growth of the company has been growing rapidly at a rate of 100% and 200%.

So after entering Tmall in 2008, it has always been the boss of underwear category.

Future: a further choice

When they really do data in each link, they will find that distributors, stores and so on need to be redeployed on each production link.

For example, their underwear produces thousands of underwear on a daily production line. When they finish the whole production line, they can produce more every day, and the increase of distributors' stores also increases their demand for the system.

So after the choice of Duolun, Wei Fu friends successfully implemented the group.

Sang Fulan, Hengda, Haier, Ordos and other cases have attracted the spirit of the company. After many field visits and negotiations, the company finally signed the software. The first phase will be a new upgrade of offline distribution system and store management. I believe that with our efforts, there will be a very brand name in the future in China, and it will go to the whole world.