Van Customer Finally Solved Debt And Inventory Problems.

According to the latest news, van guest group has been troubled by inventory and debt in the past year. This year, customers have emptied their inventory and solved the problem of debt.

More than two years of silence, CEO

A micro-blog released in April 6th said, "tomorrow, all the rumors and abuse will vanish.

Let all support and encouragement feel joy. "

And matched three pictures of Eileen Chang, Mu Dan and Marcks.

This move which has attracted a lot of attention from the industry has also announced the return of everyone.

Yesterday, every guest official website on the line of a new T-shirt, on the same day, the exclusive response to the Beijing Business Daily reporter said: "the guest more than 10 billion yuan debt and nearly 2 billion yuan inventory problem has been solved, fan guest brand formal return, is of great significance to the company."

Debt repayment and light loading

In the past two years, except for the shirts released in August 2014 and the designer T-shirts and canvas shoes in 2015, customers had no action.

Up to a billion yuan of debt and nearly 2 billion yuan of inventory has become the two mountain in the old and the guest.

This made Chen Chen feel "very disturbed" in the few new releases.

Now, Chen said that debt and inventory problems have been resolved, and the company has been through the two-year adjustment period and will be traveling lightly.

Frankly speaking, at the end of 2013, the pressure was very great. "Over the past two years, it is really very difficult.

The debt problem was a big problem at that time. When everyone started to adjust in 2014, the outside world expected us to rip off our partners.

But partners have given enough patience and leeway, and we have insisted on it. If it is not so, the customers may be folded there.

During the whole year of 2014 and the first half of 2015, I have been traveling almost all the time. My main task is to maintain good communication with partners, improve product quality, help partners establish confidence, and win time for customers to breathe, and mutual trust is given to each other, so the final debt problem can be solved gradually. "

In the past two years, customers have not had disputes with their partners.

On how to digest inventory, Chen revealed that strict control of product size, quality products continue to sell, bad products clearance.

Improvements have also been made in the supply chain.

Last year, the company only made 100 designs because of the supply chain. At that time, the company had a quick response mechanism.

But in October last year, all customers and partners agreed to do a quick response experiment this year, shortening the cycle from design to ready-made garments, thus making breakthroughs in patterns and literary themes.

In the glorious era, fans had more than 30 product lines, selling clothing, household appliances, digital, general merchandise, etc.

After the "life and death robbery", everyone in the product category substantially reduced, currently only men's wear, women's wear, children's wear and home accessories.

In 2011, all customers had more than 13 thousand employees. In 2014, when there were fewer than 300 new shirts released by customers, today, Chen said that the team size was 180.

T-shirts for sale

Official website yesterday launched a brand new T-shirt.

It is understood that the new product is priced at 68 yuan, inspired by three writers' text, printed on the front of the T-shirt, printed on the back of the writer's text, currently on the 11 line, and some products are designed by 15 designers from Japan, Europe and the United States.

At present, some T-shirts can be purchased directly, part of the pre-sale and presale time.

Chen said that it is not a capacity problem, but a planned one.

At present, there are 99 men's T-shirts and 29 women's T-shirts on the official website.

Chen revealed that Eileen Chang, Marcks and Mu Dan are their favorite writers. "T-shirts are written in a dense and systematic way, and have the function of communicating with users' emotions. This is not what they used to be. At the moment, the reaction is very good."

Because inviting foreign designers to increase the cost, the price is slightly higher than before.

Next, the company will launch the brand promotion campaign again.

No longer expanding

In today's old language, he reveals a calm and cautious attitude. For the future, he says he will not expand his category any more. He will insist on quality first, and do well in the basic products represented by shirts and T-shirts, and continue the style of literature and art.

The quality of the product is a pain in the heart. "In the past two years, the electricity and retail environment has undergone great changes, and many local brands have lost the trust from consumers.

We will develop this literary style on the premise of guaranteeing quality, and add more Chinese elements to make products interesting, so as to form the core competitiveness of their products ".

Independent fashion analyst Ma Gang said, in fact, what style is not the most important, whether can return to the product itself, truly make quality and design pass products, decide the future trend of customers.

Cao Lei, director of the China Electronic Commerce Research Center, said

From the point of view, the basic situation of the clothing market has been fixed, and the new network Hong Kong electricity supplier is also rising rapidly.