It Takes Only 4 Steps To Build The Whole Channel Architecture.

With the continuous development of the Internet, more and more businesses have identified this business opportunity. In order to attract more young people to shop, the electricity supplier has become a trend. In recent years, it has only taken 4 steps to perfect the whole channel structure.

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With the rapid development of economy and the changing demand of young consumers, many local brands have begun to divert their attention from line to line.

The reporter was informed that the men's brand brand is going to join Tmall, and is willing to open up the whole channel with three axes: "commodity communication, service communication and membership communication".

In April, the men's clothing will be implemented with Tmall.

It is reported that the brand has already completed the three stages of "shop information dissemination", "store merchandise correlation" and "inventory synchronization".

According to ge Xing, chief executive of O2O, the landing match will be launched in mid April.

The four step is to have fun with the whole channel.

Since the development of electricity supplier business in 2010, the annual sales volume of e-commerce has increased from 30 million yuan at the beginning to 4 billion yuan in 2015.

Not only that, the company began to deploy all channels in 2014, through several regional terminal experimental channel integration linkage to do innovative practice.

The layout of the whole channel is a gradual process.

Therefore, the company divides the whole channel work into four stages. The first stage is to build an internal whole channel structure from inside to outside, that is, mobile terminal applications such as store shopping guide, WeChat mall and WeChat member portal.

Not only has PC set up an official mall, but also a micro mall based on WeChat public.

In addition, it also allows offline franchised stores to make full channel marketing, which greatly improves the brand awareness of consumers and meets consumer demand online and offline.

In the second stage, the cooperation with the third party platform has been achieved.

During the Spring Festival of 2015, the activities of the "Spring Festival not closing up" jointly launched with Jingdong mall realized the landing match of Jingdong mall. Subsequently, the work of Jie Bang men's clothing and Tmall through commodities was carried out in the third stage. Now, the "shop information dissemination", "store merchandise correlation" and "inventory synchronization" have been completed, and have entered the working part of landing match.

This means that when consumers browse on the mobile phone, the merchandise page will prompt which stores are under the line, and which stores and their specific locations in the consumers' area will help improve the shopping experience of consumers.

It is reported that the fourth phase will integrate online shopping mall (official micro mall, the three party platform such as Tmall and Jingdong), offline stores and logistics (rookie, Jingdong logistics, Shun Feng Logistics and other three party logistics), so as to achieve the true layout of the all channel marketing, and achieve a new pattern of "thousands of stores under the line, thousands of faces on the line".

At present, under the premise of the online combination of online and offline, the line is shipped by mail and stores.

361 points preparation, stimulate the initiative of different businesses.

Most of the local business men's clothing enterprises are direct sales outlets and distributors to expand sales channels.

Today, there are 30% of the more than 3000 stores in the whole country, and the rest are front-line dealers.

After implementing the same price, the price of the front-line distributors is also consistent with the brand positioning price.

But when there is a shortage of goods and need to be allocated, how to balance the interests between stores and shops is still a key point in the whole layout.

It turns out that because of the same price of the online and offline lines, the "strong 361" distribution system is used in the "men's clothing line", that is, "who will deliver the same order, who will get 60%, who will take 30% of the order, and the electricity supplier will take 10%."

"We have been adjusting the market for a period of time, as well as testing the distribution of such a proportion."

The "361" distribution system has effectively increased the efficiency of assisting shops and shops, balanced the distribution of interests among all parties, and mobilized the enthusiasm of all parties.

"We are using the same price.

At present, the price system of many brands is chaotic, or the region has the power of pricing.

In the future, we will still focus on the three channels of Ali.

We hope that consumers can enjoy consistent services online or offline.

This year I hope that we can reach 1000 distributors and direct stores participating in the whole channel, and prepare for double 11.

Ge Xing said.

In addition to establishing a full channel structure within the company and improving the distributor's interest distribution system, the company is strong.

We also hope to improve the level of service to consumers according to the concept of the whole channel.

According to ge Xing, the men's clothing will be provided online for the consumer's clothing and housekeeper.

It turned out that the purpose of "dress housekeeper" was to promote the joint rate. Customer service recommended other matching costumes for consumers according to their designated merchandise purchase, so that the price of passengers could be raised, and the problem of dress matching could be solved for consumers.