Tax New Deal Heavy Blow: Cross-Border E-Commerce Platform Or Stagnation

"I am browsing our platform.

So all those expensive brands have gone off shelves.

It is estimated that it can only sell less than 2000 of the goods, or simply do not sell.

An insider of NetEase koala told reporters.

At the same time, koala, NetEase, is also urgently redesigning and reorganizing the brand, and finding products that are favorable to them according to the new deal.

This is the cross border e-commerce retail.

Officially implemented only four days, but the entire cross-border electricity supplier industry has exploded.

For investors and entrepreneurs, their concern is not the price itself, but the uncertain factors that may exist in the future.

Deputy general manager Xing Yue said that the business sector welcomed tax pparency and was not opposed to paying taxes.

The worry is that once the cross-border import business is regarded as the general import goods management, it means that the cross-border regulatory mode of innovation has been overturned in the past two years.

Insiders pointed out that the new regulation did not set up a buffer period, many new rules and regulations are not yet clear, some businesses may be confused.

In addition, for investors, once the innovative business model is negated or with a magic spell, then the boom in cross-border electricity supplier investment or cooling down, the industry's high growth trend may also stagnate.

Changing categories to survive

Before the adjustment of the policy, the postal tax was set at 4 tax rates, 10%, 20%, 30% and 50% respectively.

After adjustment, the rates of postal tax are 15%, 30% and 60% respectively.

Among them, 15% tax rate corresponds to the most favored nation tax rate zero commodity; 60% tax rate corresponds to the consumption tax of high-end consumer goods; other commodities to implement 30% tax rate.

Since the implementation of the new deal has not set up a buffer period, the cross-border e-commerce platform operation this week is almost in chaos.

Meanwhile, in order to catch up with the tax-free last bus, some smart consumers began to bulk up their stores at the end of March, but they were not "spared".

An anonymous business platform person in an interview with reporters revealed that on April 8th, tens of thousands of parcels in the clearance process according to the new deal tax, resulting in the package can not be released from the bonded warehouse.

"These consumers thought they were tax-free, so they still have to calculate according to the new tax standard that day.

Some products that were originally not priced well were returned.

Miss pan, who bought more than half a month ago in Shanghai, was also detained and asked to pay a tax of more than 500 yuan, so that the price difference between domestic and local products is not large, and the purchase of goods at home can enjoy a unified after sale service.

She told reporters in a calm manner: "I didn't think about it, I just returned it."

This is a big blow for cross-border e-commerce platforms.

At present, cross-border e-commerce platform has begun to study category adjustment.

The aforementioned NetEase koala revealed that koala would also adjust the structure of goods because of the restrictions imposed on the price of single orders in the new regulation.

"For example, high-end cosmetics, domestic counters is more than 1300 yuan, we sold 800 yuan, and now plus taxes to 400 yuan, there is absolutely no advantage, we will not sell such goods."

Therefore, the future of cross-border e-commerce or will be more concentrated in selling some of the advantages of a number of products, such as the former care tax rate of 50%, now down to 11.9%.

It is obvious that high-end luxury goods with a tax rate of up to 60% will disappear in the cross-border e-commerce platform.

Industry fever cooling

In essence, the rapid development of cross-border electricity supplier industry in recent years depends on the dividends brought by policies and consumption upgrading.

Publicly available data show that at present, there are more than 5000 cross-border platform enterprises in China. From 2008 to 2015, cross-border electricity supplier turnover increased from 800 billion yuan to 5 trillion and 200 billion yuan.

Due to the deterrent effect of the policy, coupled with the adjustment of cross-border e-commerce platform itself, the cross-border electricity supplier industry will slow down on the track of rapid development.

However, most journalists interviewed believe that the domestic bonded warehouse and proprietary mode platform are the most affected, while the platform that adopts overseas direct mail mode will be less affected.

The aforementioned NetEase koala insider revealed that koala will also increase the proportion of overseas direct mail products in the future.

"We buy foreign goods from our buyers, and negotiate with merchants for direct shipment from overseas."

In the view of Yan Chunyong, deputy general manager of Beijing, the cross-border import business tax reform is mainly regulated by the phenomenon of unfair competition in the cross border import electricity supplier industry.

With the improvement of operation efficiency and cost optimization of cross-border e-commerce enterprises, the price increase brought about by tax reform will be resolved.

Some investment bank analysts believe that the cross-border electricity supplier industry will see polarization this year, one is the giant platform, the other is a distinctive vertical platform.

And the diversification of commodity structure will become the core competitiveness of the platform.

This is a test of the platform's ability to negotiate and control cross-border brands, as well as cross-border procurement.

"The competition in the future will be more intense, and even a batch will not be surprised.

Enterprises across the border should start to improve their services and operations, and they can no longer afford to burn money or expand blindly.