Quanzhou Haitian Material "Intelligent Manufacturing" Upgraded To Create "Internet + Clothing And Textile" New Mode

Customized products according to customer needs, centered on mid end customers, push production and explore " Textile and clothing "Internet +" mode... In recent years, how to go to capacity, inventory and leverage, how to successfully embark on the road of spanformation and upgrading has become a problem for many enterprises to consider and explore. The structural reform of supply-side "," Internet plus Under the concept environment, many enterprises in Quanzhou have explored the new mode of enterprise development. Quanzhou One of the red flag enterprises in the world, Quanzhou Haitian material Polytron Technologies Inc (hereinafter referred to as "Haitian material") is trying to create a "personalized" mode, from the push production and sales mode to the pull mode, and create a sample of "Internet + clothing and textile" enterprises in the field of new materials.

"Dream factory" is one of the new items of Haitian materials. Made in China 2025 With the development of industry 4 and the high storage of textile and clothing industry, Haitian material is committed to creating a dream factory project. Relying on Haitian's superior production resources in fabric research and production and garment processing, the project extends the supply chain to garment design and extends back to the sales terminal, forming a complete textile and garment supply chain closed loop system which integrates consumers, designers, fabric suppliers, excipients, intelligent factories and intelligent sales terminals. On this basis, Haitian materials will intelligently spanform the production and marketing links of the supply chain, build intelligent factories and intelligent terminals, and reintegrate all aspects of the supply chain through Internet technology, change the traditional long-run pre production business mode of textile and clothing, create agile manufacturing and flexible manufacturing capabilities to meet the needs of small batch and multi batch replenishment, and provide consumers with personalized service for leisure sports apparel.

"The essence of high inventory is the disconnection between production and consumption demand, which is a problem of oversupply." Chen Liqun, director of research and development of Haitian materials, said that the traditional long term production and management mode represented by ordering and pre production was pre production in half a year or even a year, and the prediction was accurate, which resulted in a burst of money, and the prediction was not made into stock, and too much inventory or even dragging down the capital chain of enterprises.

Lang Xianping said: "there is no sunset industry, only the sunset thinking." Under the background of China's economic spanformation, the judgement and analysis of sunrise industry and sunset industry is a hot topic in the investment process. Haitian materials rely on their own advantages to produce resources, and gradually focus on the key links in the supply chain, and distribute non critical and non core links to the supporting enterprises with surplus production capacity. Haitian materials will focus on design resources gathering (designer creative entrepreneurship platform), process technology development and standard setting (public technology service platform), terminal channel construction and maintenance (O2O Electronic Commerce Platform, the integration and utilization of production resources (production collaboration platform) and product quality control (inspection and testing platform), etc., to provide platform support and technical support for designers, supporting enterprises and terminal vendors in the supply chain, and promote the spanformation from manufacturing enterprises to production service enterprises.

According to the staff of fashion DreamWorks, Haitian material spanformed the past push marketing into pull marketing, that is, active marketing to stimulate consumer desire. On the O2O platform, a garment can be split into several modules. Consumers can freely match each module and color and flower pattern through the customized platform provided by the system, and can also embroider some personalized patterns or words according to the needs of consumers, and stimulate customers' purchase desire in all directions.

Chen Liqun told reporters that Haitian material has extended the industrial chain to the design end in the process of product inventory, and set up an Internet based designer platform to guide the consumption demand from the beginning of design, leading to the new trend of customized consumption. Chen Liqun introduces that the platform of the company's Internet designer is accepted by global designers, with no threshold and unlimited qualifications. The single samples designed can be sold on the Internet. Customers can rely on the platform for 3D simulation fitting, and technology can automatically detect customer clothing parameters. Consumers communicate with designers according to their needs, how to tailor and improve, and even tell the designer of their ideas, so that designers can tailor their customers to meet the individual needs of customers.

"This mode enables our products to meet the needs of different groups of people and get rid of the backlog problem. At present, the design platform has produced a new mode of spanformation and upgrading of textile and apparel, which is "small batch, multi batch, low inventory and fast fashion". Chen Liqun said that at the end of 2015, the project had completed the construction of digital central control system, fabric X3 management system, pull supply chain management system, garment JDE management system, garment proofing center and O2O e-commerce platform. In 2016, the "fashion dream factory" will focus on the construction and operation of the designer's creative and entrepreneurial platform, printing and dyeing public technology service platform, and will also focus on promoting the construction of intelligent factories, intelligent terminals and industrial investment funds. "The company plans to build the fashion dream factory project into a resource distribution center for China's textile and garment industry, a business incubator for designers, and a vivid practice and typical demonstration of China's 2025 textile and garment industry" in about five years.

"Refinement, intelligence, digitalization and informationization" is the way out for the modern industry and the direction of sea and sky materials. Chen Liqun introduced that in 2004 Haitian materials introduced the X3 synergy system to build a fast response supply chain management system with customer demand oriented fabric, and realize real-time control of main production links such as fabric production, supply and marketing, weaving, dyeing and finishing. In 2015, in cooperation with the software research institute of the Chinese Academy of Sciences, we established a rapid replenishment information production planning system for pull supply chain, introduced the whole process digital printing and dyeing process control system of German SEDO company, realized standardized and digitalized management in the printing and dyeing links, introduced the clothing JDE management system of Oracle Corp of the United States, integrated the main links of proofing, planning, purchasing, production, logistics and sales of apparel supply chain, and joined financial integration to form a collaborative cloud platform of business and financial integration of apparel supply chain, sharing information in real time to ensure accurate and efficient communication among all links.

It is understood that Quanzhou Haitian material Polytron Technologies Inc was founded in 1994. After twenty years of development, it has become a high-tech textile enterprise integrating textile fabric research and development, textile and garment production, commerce and investment, and complete industrial chain. As one of the leading enterprises in the domestic integrated innovation of functional fabrics, the company is in the leading position in the field of development and application of hygroscopic and quick drying (CoolDry) and new bio based fibers (PDT, PTT). The company's research projects have won the two prize of national science and technology progress, the provincial and ministerial level scientific and technological progress award 6 times, the municipal municipal science and Technology Progress Award and the patent award. At present, it has 18 authorized invention patents, ranking among the first batch of intellectual property rights enterprises in the country. With strong product development capability and supporting production capacity, stable product quality and excellent product service, the company has won a good reputation and reputation in the market, and has become a supplier of fabrics designated by many domestic and foreign brand customers. The main customers are Decathlon, Columbia, UNIQLO (UNIQLO), natural Canadian, ASHCITY, Anta, Pathfinder and so on.

"At the next stage, Haitian materials will create a public technology service platform for the textile industry. On the platform, the technology and technology central control system, including weaving technology, dyeing and printing technology, garment development proofing and tailoring, will be introduced into the core chain of the industrial chain. Through the open and shared Internet platform, thousands of textile and garment enterprises will benefit thousands of textile and garment enterprises and accelerate the release of the new energy of the infinite economy, which will eventually lead to industrial disruptive changes." In an interview with reporters, Chen Liqun said.